This document summarizes hotel industry performance and distribution trends in North America for Q1 2014 based on reservation data. It finds that RevPAR growth was strong in Q4 2013 at 5.5% YoY. Projected RevPAR growth remains positive for Q1 2014 at 6.4% YoY and Q2 2014 at 19.7% YoY based on current bookings. Room nights were up 2.6% for Q1 2014 while new bookings over the past 30 days were down 7.3% compared to the previous year.

1. 3/14/14 5:58 PMNorth American Distribution Review – Q1 2014
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North American Distribution Review – Q1 2014North American Distribution Review – Q1 2014
Based on data as of December 29, 2013.
This review focuses on demand performance through the major distribution channels serving the North American
hospitality industry. The North American Distribution Review (NADR) is based on reservation data supplied to us
by the hotel companies participating in Demand360 Business Intelligence product. Several of the largest North
American hotel companies take part in this initiative.
This analysis is based on data for 25 major North American markets, comprising 216 million annual room nights
and $32 billion in annual room revenue. Further information on the data used for this report can be found in the
Appendix.
The review covers trends in hotel distribution over the past three years. We provide demand and distribution
trends for this broad historical period. We also focus specifically on the performance of the most recent quarter
(Q4, 2013) and on the current/future two quarters (Q1, 2014 – Q2, 2014), to reveal as early as possible shifts in
market conditions.
Hotel industry performance is strengthening, with Q4 2013 revenue per available room (RevPAR) increasing
5.5% year over year (YoY). RevPAR for the upcoming quarters, based on reservations currently on the books for
Q1 2014 and Q2 2014, is currently up 6.4% and 19.7%, respectively, compared to the same time last year.
Review of prior quarter
Q4 2013:
During the fourth quarter of 2013, both room nights and ADR drove RevPAR growth. Room nights were up 3.2%
year over year. ADR increased 2.2%.
Performance outlook for the upcoming two quarters
Q1 2014:
As of December 29, first quarter 2014 committed room nights (group rooms contracted plus transient rooms
reserved) are up 2.6%. Transient room nights are up 2.6%. New business added for Q1 over the prior 30 days
(pace) is down -7.3% over the same period last year. First quarter RevPAR performance is tracking ahead by
6.4% year over year, based on reservations currently on the books. ADR is growing by 3.7%, with transient ADR
growing 4.6% and group ADR up 2.2%.
Q2 2014:
Committed occupancy for the quarter is currently up 3.7% versus same time last year. Group committed
occupancy is up 1.8%. Transient occupancy at this early stage in the transient booking window is up 17.3%
versus same time last year. ADR for reservations currently on the books is up 4.7% from a year ago.
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