1. North America and Australasia Beverage
Market Forecast
The study provides consumption trends from 1999 to 2011 actual, 2012 provisional and 2013 to 2018
forecasts for key beverage categories. The report show past consumption trends for all commercial
beverage categories and forecast trends five years into the future. Product analysis is broken down into
30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups,
fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee,
beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk,
fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
What is the current market landscape and what is changing?
North America Beverage market in 2012 proved to be a mixed bag across the drinks industry
where packaged water consumption rose by 7%, bulk/HOD water steadied after years of decline,
carbonates had another disappointing year, juice sales declined by 4% whereas squash/syrups saw an
impressive growth of 12% over the year.
Whereas key Australasia Beverage market, Australia and New Zealand expected to see growth
of their economies slow in 2012 as they are affected by slowdown in demand for exports as the global
economic environment remains difficult. Commercial beverage growth forecast to show small growth over
the year.
What are the key drivers behind recent market changes in North America and Australasia?
Health-consciousness, sheer variety, the demand for added value, a gradual change of consumers' taste
preferences as well as the widely affecting adverse economic situation across the globe have all
impacted heavily upon the overall drinks market in North America.
Consumer concerns about sugar content in drinks are expected to impact categories such carbonates,
juice and nectars, whilst iced/rtd tea drinks are forecast to prosper due to their healthy image. Growth in
the quencher segment led to decline in still drinks and stagnant growth in nectars.
What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of
commercial beverages over time by category and determine share of throat. It is an essential aid for
anyone interested in the beverage industry.
Key Features and Benefits
 Data for 28 individual beverage categories, covering historical trends (1999-2011 actual, 2012
provisional and 2013-2018 forecast provided in excel).

2.  Data measures in million litres and litres per capita
 Supporting analysis for the individual beverage categories
 Canadean's North America , Australasia Beverage Forecasts includes data tables for Canada
and the USA. Australia, New Zealand, plus regional balancers.
 Supporting text for the USA.
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