Norstahl Exerating services presentation and short term financing target

1. Norstahl Ratings Services
Selim Stahl COO

2. What / How / Why Norstahl?
Norstahl is the first agency to
deliver REAL TIME ratings of
Executives
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3. The problem Norstahl solves
Who would you hire as your next CEO ? Jeff or John?
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4. Norstahl ExeRatings: Real Time ratings of Executives
• Thanks to an in-house mathematic algorithm, Norstahl
delivers a REAL TIME rating of any CEO based on:
1. A performance function P(t) which can be customized
2. An economics function E(t) which can be customized
3. the former CEO’s heritage influence
• Real Time ratings of CEOs and trends can be used by CEOs,
shareholders, investors, the board or regulators
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5. Norstahl’s ExeRatings demonstration
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6. Norstahl Real Time Ratings of Finance Ministers
When P(t) is related to public debt Exeratings can be applied to Finance Ministers
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7. Market Size
"66 % of US CEOs have no successor in mind. 42 % of them plan to leave their company
within 5 years" (Source: PwC)
"Mr Buffett’s money-making skills have long engendered a trust me approach to his
succession. The market is now fed up with the trust me approach, and is no longer giving
Mr Buffett the benefit of the doubt" (Source: FT)
In October 2009, the SEC effectively removed the ordinary business exclusion defense
used by companies reluctant to disclose their CEO succession process to shareholders
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The Rating business is a multi $billion one
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Growth: need of an independent Rating agency and CEO
succession planning tools
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Rating Gross Margin can be greater than 50 %
Ex: World 63000 x $150/month = $113.4 Million/yr revenues
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8. Norstahl ExeRatings: 3 ways to make money
1. "issuer-pays" business model in which most of the
revenue comes from fees paid by the CEOs themselves.
Most ratings are provided to the public for free.
ExeRatings subscription: $150/month
2. Advanced features and API are NOT free: $5000/month
3. Consulting Reports Ex:”Big Oil: IOCs vs NOCs and CEOs
management patterns” $15000/unit
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9. Norstahl proprietary Tech / Expertise
• Norstahl has developped a proprietary algorithm for
calculating CEO ratings in Real Time
• Our secret sauce:
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Integral Calculus
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Affine transformation
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Real Time Data Mining
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10. Competition
KPI from CRM
None is Real Time & Independent, none gives
trends, none is usable by CEOs, shareholders,
boards or regulators
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11. Marketing plan
• Online:
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Partner with notable financial data providers: Bloomberg, CNBC, Yahoo
Finance, Google Finance…
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Integration with LinkedIn, Glassdoor…
• Offline:
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Target CEOs who cares: from silicon valley (track record matters), from
China, Taiwan, Hong Kong, Macau, Korea, Japan, Vietnam and
Singapore (Confucianism)
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Target media which core business is finance: FT, WST, Asahi Shimbum
(ex: monthly report/ranking of Executives and political leaders ratings).
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12. Team completeness and potential
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1 Senior Risk Management Specialist
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1 IT System Engineer
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1 Senior Credit Analyst
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1 Lawyer
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1 Mathematics University Professor
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13. Financing
• Initial website with tool, formula and algorithm
developed debugged and fully stable. Most of the risky
R&D investment is done. The database is built.
• Seeking $500k-$1M Serie A round @ 5 Mill valuation
• Use of Proceeds / Product Roadmap / Goal
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$300k Hire 2 engineers, 1 marketing / sales
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$200k-$500k: marketing campaign and customers
acquisition
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14. Oh and One More Thing…
Did we mention that Norstahl is also providing
Real Time Credit Ratings ?
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15. Norstahl Real Time Credit Rating
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16. THANK YOU
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17. Real Time Ratings, with confidence.
www.norstahl.com
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