Overview of Nordic activities at SXSW 2017 in Austin, TX, 2017 (March 10-19). Includes Expo visibility, additional activities (luncheons, pitch events, panels) and related conference talks and accepted music and film acts

1. SXSW Nordic Presence
Overview
Dec 15, 2016
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2. SXSW in Short
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• Founded in 1987 in Austin, Texas
• Best known for its conference and festivals that celebrate the
convergence of the interactive, film and music industries
• Helping creative people achieve their goals
• SXSW 2017 will take place March 10-19, 2017
• 2,000+ sessions (Music, Film, Interactive)
• Attendees in 2016
• SXSW Music: 30,369 (from 85 countries)
• SXSW Interactive: 37,660 (from 83 countries, 1,000+ from Nordics)
• SXSW Film: 19,942 (from 71 countries)
• SXSWEdu: 7,535 (from 39 countries)

3. SXSW Schedule at a Glance
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4. What is Nordics @SXSW 2017
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• Promoting Nordics as well as Nordic Film, Music & Tech scene
• Special year for Finland: Finland 100 years
• Expo area (20x20 end cap booth) for companies & showcases at
Interactive Trade Show (March 12-15)
• Additional activities, events and other experiences (see later
slides)
• No dedicated event location like in 2016
• Related:
• Nordic bands & film screenings, and conference talks with Nordic
themes or by Nordic presenters (see separate slides)
• Sauna as a separate project, funding mainly through
sponsorships

5. List of Planned Nordic Activities
Stay Tuned for More Details
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• Startup & investor lunch
• Startup pitching event
• This could be sauna event as well
• Danish Design Center panel series
• 3 panels
• Funding confirmed
• Finland in 24 hours –experience
• Norway Day

6. Locations for Additional Activities
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• As we do not have Austin Rowing Club (Nordic Lighthouse) this
year, all events need to find a place for themselves
• The locations, dates & times will get confirmed later
• Assumption: Most of the activities will happen March 11-15
• EU has an event location (Palm Door at Sixth) which could end up
being the home for a number of activities
• Very close to Conference Center
• From March 11 to March 13
• Application process for time slots on-going (application deadline January
6th, 2017)

7. 16/12/2016 7Footer text
Convention
Center
EU-event
space at
Palm Door
Startup
Village
Some
SXSW
activities

8. Nordic Conference Talks
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• SXSW Edu
• Nordic Knowledge - Sharing with Edutech Startups
http://schedule.sxswedu.com/events/event_PP61702
• SXSW
• Music as Medicine – Panel, Marko Ahtisaari
http://schedule.sxsw.com/2017/events/PP65723
• Sold – Will Customers Pay for Your Big Idea, Panel, Marten Mickos
http://schedule.sxsw.com/2017/events/PP65858
• Global production match making - US/EU co-prods!,
http://schedule.sxsw.com/2017/events/PP68642
• How Tech Companies Can Give Back to Communities
http://schedule.sxsw.com/2017/events/PP67229
• When the Algorithm Is Running the News
http://schedule.sxsw.com/2017/events/PP68375

9. Nordic Music Acts
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• Denmark:
• Agnes Obel http://schedule.sxsw.com/2017/artists/10560
• Chinah http://schedule.sxsw.com/2017/artists/12787
• Rainbrother http://schedule.sxsw.com/2017/artists/12823
• Small Time Giants http://schedule.sxsw.com/2017/events/MS38134
• Finland:
• Alma http://schedule.sxsw.com/2017/artists/11273
• Satellite Stories http://schedule.sxsw.com/2017/artists/10589
• Iceland
• Norway
• ARY http://schedule.sxsw.com/2017/artists/10728
• Chain Wallet http://schedule.sxsw.com/2017/artists/10418
• Dark Times http://schedule.sxsw.com/2017/events/MS38132
• Lovespeake http://schedule.sxsw.com/2017/events/MS38133
• Slotface http://schedule.sxsw.com/2017/events/MS38343
• Sweden
• Anna von Hauswolff http://schedule.sxsw.com/2017/artists/10016
• Baskery http://schedule.sxsw.com/2017/artists/12057
• Saint http://schedule.sxsw.com/2017/events/MS38131
• Simian Ghost http://schedule.sxsw.com/2017/artists/12983

10. Nordic Film Screenings
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• TBD
• None yet accepted

11. Sauna
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• Separate project funded mostly through sponsorships
• Budget, sponsorship prices and benefits to be added later
• Location and dates tbd
• Will increase the visibility of Nordic efforts (the media is really
cluttered and overwhelmed during SXSW)
• Sauna (electric and wooden stoves) build inside a minibus
• Additionally tents for changing clothes, towels, swimming suits,
cloth check-in
• Personnel needed: Check-in, security, life guards, sauna
operations

12. Sauna
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13. Offering to Nordic Startups
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• SXSW activities in general (conference talks, meetings, additional
startup events, Expo, etc) through SXSW Badge (companies need to pay
themselves)
• NordicMade Expo booth
• Scheduled slots at booth (multiple companies at the same time)
• Constant visibility at the booth (rotation slideshow, demo reel)
• Host at the booth for the whole duration of the expo
• Investor lunch – date, location tbd
• Pitching event (selected companies – max 12) – date, location tbd

14. Company Pitching Events (outside our
organized activities)
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• SXSW Accelerator Pitching Event March 11-12
• Company application deadline November 11, 2016
• https://www.sxsw.com/apply-to-participate/sxsw-accelerator/
• SXSW Release It Pitching Competition, March 10

15. Organizations Involved
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• Finpro – coordination, activities, companies, funding?
• Tekes – funding?
• Vinnova, Tillvaxtverket – funding?, activities, companies
• Innovation Center Denmark – activities, companies
• Innovation Norway – activities, companies
• Danish Design Center – activities (design panel)
• Visit Finland, Sweden, Norway, Denmark
• Country branding materials (Expo & activities)
• Music Finland, Sweden, etc. – promoting the bands
• SES – activities (Finland in 24 hours)
• Rising North – funding?
• Etc.

16. Random Marketing & PR Notes
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• Online campaigns
• Social media presence includes Nordic Lighthouse FB page
• Branding TBD
• Poster campaign
• SXSW catalog
• <more details here>

17. More information?
Contact Hartti Suomela
hartti.suomela@finpro.fi

18. Backup slides
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19. Finland in 24 h - Draft
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• Cross-disciplinary sessions during the whole day
• Music, AV-productions, VR-productions, Movies, Fashion, Technology
• During 9am-5pm: Technology, food, DJ culture
• Twilight: VR content
• Evening & Night: Curated & Thematic music & movie/AV-
productions (like Genre movies + Heavy metal, documentaries +
folk/jazz, etc.)
• More details: TBD