A Look at Sustainability in the USA By Natural Marketing Institute

1. A Look at Sustainability in the USA
Natural Marketing Institute
Report Highlight

2. It has been 12 years since NMI first generated insight into the LOHAS (Lifestyles Of
Health And Sustainability) market and quantitatively developed its leading-edge general
population segmentation model. During that time, the market has shifted from one of
denying that sustainability is an important market force to vigorously embracing it, and
from a "boom" economy to one that is significantly more cautious.
NMI’s U.S. Sustainability Report is for brand managers, sustainability team members,
and consumer insight specialists in companies ranging from start-ups to global Fortune
100s and who are seeking a thorough understanding of the latest consumer trends in
conscious consumption and the accompanying attitudes, shopping patterns, sources of
influence, and other behaviors.
A Look at Sustainability in the USA

3. A Look at Sustainability in the USA
Organizations of all types need to understand today’s sustainability dimensions:
•Who the green/sustainability consumers really are
•How they interact in the marketplace
•What prices they are willing (or not) to pay for additional sustainability attributes
•What are the interactions between attitudes and behavior patterns
•What product benefits and attributes are driving their behavior
•What are the opportunities for further growth
•Where consumers go for green information
•Where consumers “acquire” green products
•What are the barriers to a sustainable lifestyle
•What, where, and how communication and messaging will resonate

4. About the Publisher
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The Natural Marketing Institute (NMI) is a leading business consulting and market
research firm within the world of health and wellness. Since 1990, its consulting and
research specialists have utilized a diverse mix of primary and secondary research tools
and methodologies to assist companies with strategic brand development, insightful
market analysis, consumer profiling, and much more. NMI's management team has rich
experience, varied industry backgrounds, multiple product category knowledge, and a
high degree of professionalism. This is demonstrated by unparalleled success with a
distinguished list of clients.

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