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Preliminary Results Measuring Motivation Activation in a Virtual World June 14, 2011 Mark W. Bell Annie Lang
Thanks ,[object Object],[object Object],[object Object]
Motivation Activation Measure ,[object Object],[object Object],[object Object]
Lunch With Annie ,[object Object],[object Object],[object Object]
Lit Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work in Progress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Choice Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gender and Age Framework ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hypothesis ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Results 18-25 26-35 36-45 46-55 > 55 25.3 29.3 32.9 6.0 6.5 Male Female 35.1 64.9 Asian Black Hispanic White Other Skip 8.7 7.9 12.5 27.7 14.7 28.5
Findings - ASA
Findings - DSA
Hypothesis 2 –  Motivational Groups  ,[object Object],[object Object],[object Object],[object Object]
Hypothesis 3 – ASA/DSA & Gender p<.001
Hypothesis 4 – ASA/DSA & Age
Univariate Analysis of Variance Gender p<.001
What we learned about research in virtual worlds ,[object Object],[object Object],[object Object],[object Object]
Excellent research skills ,[object Object],[object Object],[object Object],June 14, 2011 Customize footer: View menu/Header and Footer
Virtual space literacy ,[object Object],[object Object],[object Object],June 14, 2011 Customize footer: View menu/Header and Footer
New skills needed ,[object Object],[object Object],[object Object],June 14, 2011 Customize footer: View menu/Header and Footer
Working with large data sets ,[object Object],[object Object],[object Object],[object Object],June 14, 2011 Customize footer: View menu/Header and Footer
Mark W. Bell [email_address] June 14, 2011 Customize footer: View menu/Header and Footer

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