The document discusses how a restaurant called La Casa Bella in Brooklyn is utilizing location-based services like Foursquare and Facebook Places to promote their business. They are offering check-in specials on these platforms to drive customers to their physical store, and are monitoring metrics like gender and age breakdowns of check-ins through the Foursquare manager console. La Casa Bella has added stickers promoting these services to their front door and register to increase awareness. Early statistics show 20 Facebook check-ins and 155 Foursquare check-ins growing since implementing these strategies in mid-December. Examples provided demonstrate how other restaurants saw sales increases by leveraging location-based apps and tips.

1. Utilizing Location-Based Services to Promote Your BusinessHosted by NJ Connect

2. La Casa BellaBusiness ProfileLocated in Bath Beach, BrooklynClaimed Foursquare venue on 12/10Claimed Facebook places on 12/10

3. Check-In SpecialsFoursquare: Buy any Pasta Specialties or Entrée & receive a FREE Glass of House Wine (Eat In Only)Facebook: $3.00 Off Any Specialty Pizza Eat In or Pick Up

4. Manager Console (4sq)Provides venue statsProvides gender breakdownProvides age breakdownProvides Twitter/Facebook info

6. Promoting and MarketingAdded 4Sq & FB stickers to front door and restaurant register.Promotes specials on FB & Twitter

7. StatisticsFacebook: 20 Claims as of 12/10Foursquare: 155 Check-ins as of 12/10 and growing

8. Examples of LBS SuccessAJ Bombers - Milwaukee, WisconsinFeatured a tip about Barrier Burger- sales grew 30% in the first weekColibri Cuisine – Austin, TexasFree churro for anyone who left a tip in the app