The document outlines 5 lessons for fighting hoaxes from covering the November 13th Paris attacks:
1) In times of crisis, people want reliable news and answers to their questions.
2) Ignoring a hoax will not make it disappear. Hoaxes must be addressed.
3) Everyone can be a media source now through social media, and people are more likely to believe friends over news organizations.
4) Tools like reverse image search and checking publish dates can help determine if a story is fake.
5) In addition to debunking hoaxes, people must be educated on evaluating news sources and information before sharing on social media.