This document summarizes an internship presentation on understanding consumer perceptions of insurance policies. The internship was conducted at LKP Securities. Key findings from consumer surveys included that most customers purchase insurance from agents due to a lack of awareness, and that they primarily seek to secure their lives and families. Suggestions included improving claims processing times, providing online policy details, and focused marketing on trusted, service-oriented policies. The presentation provided background on the financial sector and LKP Securities, and analyzed consumer motivations, preferences, and insights gained from the internship experience.

1. WINTER INTERNSH IP PRESENTATION
UNDERSTANDING THE CONSUMER PERCEPTION TOWARDS
INSURANCE POLICIES
DONE AT
LKP SECURITIES
BY
NIRMAL BERA
DM18E35

2. FINANCIAL SERVICE SECTOR
• The financial sector is a category of the economy made up of firms that provide
financial services to commercial and retail customers.
• The sector comprises commercial banks, insurance companies, non-banking financial
companies, co-operatives, pension funds, mutual funds and other smaller financial
entities.
• India has a diversified financial sector undergoing rapid expansion, both in terms of
strong growth of existing financial services .
• Financial services sector contribute 5.37 % on Indian gdp.
http://statisticstimes.com/economy/sectorwise-gdp-contribution-of-india.php

3. ABOUT LKP SECURITIES
LKP is the India's first securities
brokerage house in 1948 by
Mahendra Doshi
3500 + outlets , 17
+branches ,7 regional
offices all over the India.
Member of the BSE and
the NSE while for
commodities trading we
are member of MCX,
NCDEX and the dgcx-
dubai.
BOARD OF DIRECTORS
Mr. Pratik M Doshi , managing director
Mr. S.S. GULATI , director
Mr. GANESH MALHOTRA ,independent
director
Mrs. Anjali Suresh , Director

4. 7 picks
https://www.lkpsec.com/Static/products_and_services.aspx

5. FINANCIAL PERFORMANCE OF THE COMPANY
• Net revenues: Rs 81.99 crores (FY18)
• EBITDA : Rs 13.18 crores (FY18)
• EPS : Rs 1.09 (FY18)
• Cash from operations: Rs 13.18 + crores
• The gross sales increased by 53 percent
compare to last year
• The average percentage of Return on
Capital Employed (ROCE) is 19.35 % Mar 18 17-Mar 16-Mar
Revenue From Operations
[Gross]
81.99 53.45 54.4
CHANGE 28.54 -0.95
81.99
53.45 54.4
28.54
-0.95-10
0
10
20
30
40
50
60
70
80
90
Sales
Revenue From Operations [Gross] CHANGE
https://www.moneycontrol.com/financials/lkpsecurities/balance-sheet/LKP01

6. SUMMARY OF INTERNSHIP
 About LKP Securities.
 Learned about
1. Mutual Fund
2. Equity
3 . Derivatives
 Practical training on Equity Market .
 Learned how to communicate with existing and potential customers.
 Visited to different places and data collected for LKP Securities.(Have data in
excel sheet)
Selling skills.

7. PROJECT DESCRIPTION
• PROJECT TITLE: CONSUMER PERCEPTION TOWARDS INSURANCE POLICIES
insurance policy is
a contract (generally a standard
form contract) between the
insurer and the insured, known
as the policyholder, which
determines the which the
insurer is legally required to
pay.

8. RESEARCH METHODOLOGY
• The objectives of the study were to analyze and to know the decision that a customer
takes before taking an insurance service.
 Data source
• Research is totally based on Primary and Secondary Data.
• Primary data has been collected by interacting with various people and through
google form.
Sample size:
• The sample size consists of 30 respondents from Pune.
• Out of which 86.2% people have insurance policy. Other 13.8% people did not have
insurance policy.
Sample Design:
• Data has been presented with the help of Bar graph, Pie chart, line graph etc.

9. ANALYSIS AND FINDING(1/4)
This shows that people prefer to buy the insurance
policy from the agent .That means people are not
aware properly so that they can buy from direct
from agency.
FINDING - This shows people are nowadays
more concerned to take the insurance policy and
secure their future or invest their money.

10. ANALYSIS AND FINDING(2/4)
• This shows that most of the customers buy insurance for securing their life and helping
their family in case of any causality.

11. ANALYSIS AND FINDING(3/4)
. This shows that customers choose insurance on the basis of trust, product characteristics and
services. Since the survey involves more of young age population the services and ease to get
their money and help is more important.

12. ANALYSIS AND FINDING(4/4)
Learning’s:
52% respondents feel protected while having an LIC life insurance policy and 32% respondents feel
secure having an SBI life insurance. This shows people feel protected while having an insurance
policy that is trustworthy, as we all know that both LIC and SBI are the most trusted brands, thus
having a higher percentage.

13. OBSERVATIONS
• No financial planning.
• Many of the people think that insurance is investment.
• Most of the people doesn’t know what are the investment tools available for them.
• Risk taking capacity.
• No awareness.

14. SUGGESTION
• Claims of insurance policies should be given on time.
• Every insurance policy should give their customer an online authentication where they
can be also updated with their policy details and premium.
• Proper campaigns should be created emphasizing on policies that can be trusted, have
great services and characteristics.

16. • Fundamental s ranganathan
• Technical Gaurav bissa
• Mahendra doshi

17. MARKET SIZE
0
100
200
300
400
Mutual Fund Insurance IPO
Industry
Industry Amount (in billion$)
Mutual Fund 342.01
Insurance 30.1
IPO 1.2
https://www.ibef.org/industry/financial-services-india/infographic