Nippo will air new commercials during the 2010 Asia Cup cricket matches, which will be broadcast live from Sri Lanka on DD1 from June 16th to 24th. The schedule includes India playing Bangladesh on June 16th, India vs. Pakistan on June 19th, India vs. Sri Lanka on June 22nd, and the final will be held on June 24th. Nippo's commercials will include a minimum of 12 push back screen spots during each broadcast.