The document outlines Nintendo's historical development from its founding in 1889 as a playing card manufacturer to its challenges in the late 1990s due to competition from Sony and Microsoft. It details Nintendo's strategic focus on ease of use and appeal to new customer segments, leading to innovations like the Wii, which incorporated motion-sensing technology and targeted entertainment seekers. The document highlights the company's objectives to improve profits, customer relationships, and product design, culminating in significant sales successes like the Wii Fit.

1. By
Mostafa Hegazy Islam Elzayat
Hossam Metwau Aymanabo Sehly

2. Wii Outline
1- Introduction
2- ProblemDefinition
3- NintendoStrategy& Objectives
4- NintendoInnovation
5- Results&Conclusion
6 -Answers of questions

3. Introduction

4. History of Nintendo
• Was foundedin 1889
• began as a playing cards manufacturer
• Was one of thepioneers of video gamein theearly 1980s
• Sold 20 million Game Cubes whileSony PS2 sold120 million

5. ProblemDefinition
“By late 1990s ,Nintendolost its market leader position as Sony
& Microsoft entered the market with advanced technology in
hardware and software offeringmuchmore improved
graphics .
Facing thissituation,Nintendohad to do somethingagainstits
rivals”

6. NintendoStrategy
• Nintendofocused on “whatmightconvince parents to buya
new console to theirkids”
–Ease of use
–Quickto start up
–Not a hugedrain
–Quietwhile it is running

7. • Back to basics concepts and goals of gamingentertainment.
• Games should be fun& suitablefor the first timegame
players like women and older consumers

8. • enhancethepersonal relation betweenmachineand player
• R&D efforts are directed to create a new human-computer
relationship

9. NintendoObjectives
• Improving the profit and sales
• Enforcing CustomerRelationship
• Increasing efficiency
• Attracting different customers
• Better targetingand positioning
• Designingits products extremelyvirtual

10. NintendoInnovation

11. Q1:What was new and novelabout theWii ?

12. Q7:business model&revenue mechanism used?
1. Revolutionarymotion,sensingwireless technology, ( human
computer interaction).
2. provide lowerprices thanits competitors.
3. Target New customer segmentslooking for entertainment.
4. Earn royalties from third party games developers.

13. Q8: HowWiiFit contribute to Nintendo'sbusiness?
• about 40 differentactivities, includingaerobic exercises and
yoga.
• sold over a quarter of a millioncopies in its first week, and
despite not beingreleased outside Japan,
• reached the1M unitsales milestoneby January 6, 2008
• As of January 4, 2009, it has sold 3M copies in Japan