Presentation for three different design directions for NINEBARK (a sustainable residential architecture company).

1. N I N E B A R K
K AT I E H O D G E S

2. NINEBARK is a residential architectural firm that
specializes in sustainable design. We believe in utilizing
local materials, understanding that each client comes
with their own unique story, and in designing homes that
enhance their story as well as the ground it sits on.
Mission Statement
Here is a recap of this company…

3. Objective
-The design objective for NINEBARK is to create an approachable AND professional aesthetic. The design of NINEBARK will stand out from other architecture companies
by using friendly colors and patterns within a clean and structured space.

4. Target Audience
-NINEBARK’s target audience is the millennial crowd (23-38) looking to build or renovate their home.

5. C H E E R F U L
P R E C I S E
S Y N E R G E T I C
Attributes
NINEBARK’s attributes are: cheerful, precise, synergetic.
-Cheerful because building a home can be very intimidating and NINEBARK doesn’t want their customers to be scared.
-Precise because they take their jobs very seriously and don’t want your house to collapse
-Synergetic because they are always looking to weave together what is best for the planet with what is best for your living situation.

6. # 1

7. #1 cheerful, precise, synergistic
This brand direction plays more into the organic side of sustainable architecture.

8. #1 cheerful, precise, synergistic
BETTER HOMES. BETTER LIFE.
NINEBARK
The logotype “NINEBARK” is tall and sleek while the tagline and number nine have a more natural touch.
Logotype: Dosis extra light
Tagline: Caveat bold

9. BETTER HOMES. BETTER LIFE.
NINEBARK
#1 cheerful, precise, synergistic
This cheerful color scheme is inspired by the autumn shades of the NINEBARK plant.
Logotype: Dosis extra light
Tagline: Caveat bold

10. #1
NINEBARK is a residential architecture firm that
specializes in sustainable design. We believe in
utilizing local materials, understanding that each
client comes with their own unique story, and in
designing homes that enhance that story as well
as the ground it sits on.
MISSION STATEMENT
cheerful, precise, synergistic
Heading: Adobe Garamond Pro
Body copy: Barlow Semi Condensed
This type family contrasts a clean condensed body copy with a stately, elegant heading. I felt like this reflected the synergy of sturdy construction with minimal, modern
design.

11. #1 cheerful, precise, synergistic
247, 238, 229
F7EEE5
705C
213, 38, 55
D52637
032C
1221, 70, 75
79464B
7616C
74, 48, 51
4A3033
497C
The clean white space of the website would be broken up by fun patterns all inspired from the nine bark shrub.

12. #1
Mockup #1

13. #1
Mockup #1

14. #1
Mockup #3

15. #1
Mockup #4

16. #1: Competitors
BETTER HOMES. BETTER LIFE.
NINEBARK
My logo next to 3 other comparable/competitive logos

17. # 2

18. #2 cheerful, precise, synergistic
This second direction goes in a more abstract logo. This logo represents the roof of a home and planet Earth sharing the same space. I tried to give them as equal
balance as possible while keeping the interaction of the shapes very precise.
Logotype: Superclarendon light
Tagline: DIN Alternate bold

19. #2
Better homes. Better life.
NINEBARK
cheerful, precise, synergistic
I then decided to bring in some cheerfulness with a playful serif typeface for the logotype.
Logotype: Superclarendon light
Tagline: DIN Alternate bold

20. Better homes. Better life.
NINEBARK
#2 cheerful, precise, synergistic
The colors for this direction take on a pretty organic feel with the yellow hinting at the cheerful attribute and the palette as a whole nodding to the synergy of earth, sky,
and architecture.
Logotype: Superclarendon light
Tagline: DIN Alternate bold

21. MISSION STATEMENT
NINEBARK is a residential architecture firm that
specializes in sustainable design. We believe in
utilizing local materials, understanding that
each client comes with their own unique story,
and in designing homes that enhance that story
as well as the ground it sits on.
#2 cheerful, precise, synergistic
197,213,222
C5D5DE
643C
228,191,67
E4BF43
141C
61,57,43
3D3918
BLACK2C
This header and body copy pairing is another take on the synergistic relationship of using the precise and stately san serif against something that has a little more organic
flow to it. The look and feel in this direction would be minimalistic but cheerful, incorporating a lot of softer edges.
Heading: Bebas Neue bold
Body: Gentium Basic regular

22. #2

23. #2
Mockup #2

24. #2
Mockup #3

25. #2
Mockup #4

26. #2: Competitors
Better homes. Better life.
NINEBARK
My logo next to 3 other comparable/competitive logos

27. # 3
Direction number 3!

28. #3 cheerful, precise, synergistic
This brandmark alludes to the bark of a tree coexisting with a three dimensional

29. Better homes. Better life.
NINEBARK
#3 cheerful, precise, synergistic
For this signature the logotype steals a little bit of the bark texture to soften its precision and the serifed tagline brings the cheer.
Logotype: Staatliches regular
Tagline: Gentium Basic regular

30. #3 cheerful, precise, synergistic
Better homes. Better life.
NINEBARK
The colors for this direction are unsuspecting of an architecture company which is why I think it will stand out. They boast cheerfulness while hinting at the sustainable
aspect with two shades of green. The darker green also gives stability to the lighter colors. And as always, there is an overall blend of precise angles with organic edges.
Logotype: Staatliches regular
Tagline: Gentium Basic regular

31. MISSION STATEMENT
NINEBARK is a residential architecture firm that
specializes in sustainable design. We believe in utilizing
local materials, understanding that each client comes
with their own unique story, and in designing homes
that enhance that story as well as the ground it sits on.
#3 cheerful, precise, synergistic
This typographic family is a sharp, geometric sans combined with a more organic serif for the headings. I thought this was a good balance of both worlds. In case you
couldn’t quite see the beauty…
Headings: Gentium Basic bold
Body: Raleway regular

32. MISSION STATEMENT
NINEBARK is a residential architecture
firm that specializes in sustainable
design. We believe in utilizing local
materials, understanding that each
client comes with their own unique
#3 cheerful, precise, synergistic
Here you can really see the organic movement of the serif stabilized by the precision of the sans.
Headings: Gentium Basic bold
Body: Raleway regular

33. #3 cheerful, precise, synergistic
228, 206, 4
E4CE04
643C
64, 167, 160
40A7A0
2401C
52, 80, 76
34504C
5477C
The theme for this direction would be patterns with uneven, organic edges paired with (or within) precise, geometric shapes. These would be laid over photographs or
white space with a gradual fade out effect.

34. #3
Mockup #1

35. #3
Mockup #2

36. #3
Mockup #3

37. #3
Mockup #4

38. #3: Competitors
Better homes. Better life.
NINEBARK
My logo next to 3 other comparable/competitive logos

39. F I N A L D I R E C T I O N

40. Better homes. Better life.
NINEBARK
I will be moving forward with the third direction because I believe it reflects NINEBARK’s attributes of cheerful, precise, and synergetic the best. I also think the color
palette makes it stand out against its competitors and that the overall vibe will appeal to millennials the most.