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Nikon presentation IMC
- 1. INTEGRATED MARKETING COMMUNICATION PRESENTEDBY: ROBIN JADHAV SANJEEV SHARMA
- 3. MITSUBISHI GROUP NikonCorporation is a multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging. Nikon is one of the companies that comes under precision machinery section of the Mitsubishi Group (A Japanese conglomerate consisting of a range of autonomous businesses which share the Mitsubishi brand, trademark and legacy)
- 4. ABOUT NIKON Founded on 25 July 1917 as Nipponkogaku Japan Optical Industries Co., Ltd., the company was renamed Nikon Corporation, in 1988. They have 5 plants, in japan (Ohi Plant,Yokohama Plant, Sagamihara Plant, Kumagaya Plant, Mito Plant) NIKKON GLOBAL NETWORK CHAIRMAN The Americas Makoto Kimura Asia Oceania Middle East Africa.
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- 6. BRAND POSITIONING NIKON createcamera that are in term of utilization and design, For the customer who take whatever he want.
- 7. BRAND POSITIONING For Beginners ForMediators For Professionals
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- 11. BRAND EQUITY • NIKONwill inspire a new passion for life with the image • High quality lens • XQD has Ability to read and write data at speeds of 125Mbits to 500Mbits per
- 12. BRAND LOYALITY Personalized customercare Customer can contact to direct NIKON support Framework updates
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- 14. Physical productPhysical productPersonalityPersonality CultureCulture Self imageSelf imageReflectionReflection RelationRelation Brand Identity Prism -Brand Identity Prism - NIKONNIKON PhotgraphyPhotgraphy Cool lookCool look Like AMI VITALELike AMI VITALE GLOBALGLOBAL At the heart of the imageAt the heart of the image CoolCool ””Photographer”Photographer” MemoriesMemories BondingBonding RelationshipRelationship
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