Less than a month ago Nike launched its classic world cup epic 'Write the Future'. This presentation is an anlysis of the communication and the impact it is making across the world.

2. This is the work

3. And these are the KPIs to measure its success To be honoured as truly brilliant the work must demonstrate; = It has engaged Worldwide football audience Nike is a Global Brand Football is a Global Sport And ‘Sport’ is a Social thing + + It has generated worldwide brand buzz And it has done all that in a very social way + +

4. It has generated worldwide brand buzz

5. The world has answered Source: WARC

8. Online Brand Share of Voice – Nike VS. Addidas Source: Nielsen

9. Nike.com – Visitors Source: Alexa

10. It has engaged Worldwide football audience

11. The People – Citizens of the world writing on ‘Write the future’ Source: Sysomos

12. The People – Citizens of the world talking ‘Write the Future’ Source: Sysomos, Google, Baidu

13. And it has done all that in a very social way

14. Nike – ‘Co-writing the Future’ Source: Google 2,460,000 Ongoing discussions (Forums, Blogs, Discussion Boards, etc)

15. Nike – ‘Co-writing the Future’ Source: WARC Facebook Fans BEFORE Nike wrote the Future 600, 000

16. Nike – ‘Co-writing the Future’ Source: WARC, Facebook Facebook Fans AFTER Nike wrote the future 1, 183, 657 An extra 0.5 million (Apx) fans in less than two weeks

17. Nike – And it has done all that in a very social way Social platforms mentioning and generating buzz for ‘Write the Future’ Co-Writing the Future