Market and Delivery branding exercise for an exciting new business in the Midlands including Logo, Shopfront, Photography, Card and Packaging Design.

1. CREATIVE SOLUTIONS_THAT BITE
piranha
creative design I marketing I video production
PRESENTS //NICHOLLS// BRAND
AND RELAUNCH PRESENTATION
PROOF FOUR // 07/03/2013

2. REVISED PROOF 2 CONTENTS
CREATIVE SOLUTIONS_THAT BITE
//NICHOLLS//
LOGO CONCEPTS x5
//BENJAMIN VAUGHAN//
LOGO CONCEPT x5
//NICHOLLS//
PHOTOGRAPHY AND STYLE
//NICHOLLS//
BUSINESS CARD + TAG
//NICHOLLS//
PACKAGING
//NICHOLLS//
OUTDOOR SHOP FRONT
VISUAL REPRESENTATION
All creative ideas, copy and branding present within this
document/presentation is © 2013 Matthew Skidmore. They
are not to be used without permission from Matthew
Skidmore and purely for presentation purposes at this stage.

3. LOGO AND BRANDING CREATIVE / NICHOLLS

4. CREATIVE SOLUTIONS_THAT BITE
NICHOLLS
FONTS BAUER BODONI + GEO SANS
CLEAN DESIGN WITH A TRADITIONAL
MAIN BRAND WITH A CONFIDENT
SLEEK SUB TAGLINE USING RIGID LINES
TO INDICATE MASCULINITY/STRENGTH.
FONTS AVANT GARDE + FUTURA BOLD
NICHOLLS
CLEAN DESIGN THAT ECHOES A
VERY 1930s STYLE, WITH A STRONG
MASCULINE SUB TAGLINE THAT
APPEARANCE IS EVERYTHING ESTABLISHES CONFIDENCE AND
STRENGTH WITH A MODERN SLANT.
LOGO AND BRANDING CREATIVE / NICHOLLS

5. CREATIVE SOLUTIONS_THAT BITE
FONTS ARUAL + FUTURA BOLD
CLEAN DESIGN THAT ECHOES A
VERY 1930s STYLE, WITH A STRONG
MASCULINE SUB TAGLINE THAT
APPEARANCE IS EVERYTHING ESTABLISHES CONFIDENCE AND
STRENGTH WITH A MODERN SLANT.
Nicholls
FONTS CEZANNE + GEO SANS
MORE OF A SIGNATURE AND PERSONAL
STATEMENT WITH A STRONG, ANGULAR
SUB TAGLINE TO SUPPORT THE RANDOM
LETTERING AND GROUNDS THE WHOLE
BRAND WITH CONFIDENCE.
LOGO AND BRANDING CREATIVE / NICHOLLS

6. NICHOLLS
CREATIVE SOLUTIONS_THAT BITE
A P P E A R A N C E I S E V E R Y T H I N G
FONTS CEZANNE + GEO SANS
STRONG AND ANGULAR. FORCEFUL
AND MODERN, WITH A CLEAN CUT FEEL
THAT ACCENTUATES THE MASCULINITY
OF THE BRAND AND HOLDS THE
ATTENTION ON THE HIGH STREET.
LOGO AND BRANDING CREATIVE / NICHOLLS

7. LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN

8. CREATIVE SOLUTIONS_THAT BITE
BENJAMIN VAUGHAN AT
NICHOLLS
A P P E A R A N C E I S E V E R Y T H I N G
FONTS CEZANNE + GEO SANS
STRONG AND ANGULAR. FORCEFUL
AND MODERN, WITH A CLEAN CUT FEEL
THAT ACCENTUATES THE MASCULINITY
OF THE BRAND AND HOLDS THE
ATTENTION ON THE HIGH STREET.
LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN

9. CREATIVE SOLUTIONS_THAT BITE
BENJAMIN VAUGHAN AT
NICHOLLS
A P P E A R A N C E I S E V E R Y T H I N G
BENJAMIN VAUGHAN AT
NICHOLLS
A P P E A R A N C E I S E V E R Y T H I N G
LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN

10. CREATIVE SOLUTIONS_THAT BITE
FONTS BAUER BODINI + BV LOGO
CLEAN DESIGN THAT ECHOES A
VERY 1930s STYLE, COUPLED WITH THE
BENJAMINS LOGO IT OFFERS A STRONG
VISUAL PARTNERSHIP CEMENTING
AT N I C H O L L S TRADITION AND ESTABLISHMENT.
FONTS CEZANNE + BAUER BODINI
MORE OF A SIGNATURE AND PERSONAL
STATEMENT WITH A STRONG, ANGULAR
Nicholls
at SUB TAGLINE TO SUPPORT THE RANDOM
LETTERING AND GROUNDS THE WHOLE
BRAND WITH CONFIDENCE.
LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN

11. CREATIVE SOLUTIONS_THAT BITE
FONTS BAUER BODINI + BV LOGO
CLEAN DESIGN THAT ECHOES A
VERY 1930s STYLE, COUPLED WITH THE
BENJAMINS LOGO IT OFFERS A STRONG
at VISUAL PARTNERSHIP CEMENTING
NICHOLLS TRADITION AND ESTABLISHMENT.
FONTS CHOPIN SCRIPT + BAUER BODINI
MORE OF A SIGNATURE AND PERSONAL
STATEMENT WITH A STRONG, ANGULAR
SUB TAGLINE TO SUPPORT THE RANDOM
Nicholls
at LETTERING AND GROUNDS THE WHOLE
BRAND WITH CONFIDENCE.
LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN

12. PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

13. APPEARANCE IS EVERYTHING
w w w.n i c h ol l s .c om
PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

14. APPEARANCE IS EVERYTHING
w w w. n i c h o l l s . c o m
PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

15. Nicholls
w ww.nic hol l s.c om
PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

16. PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

17. PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

18. PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

19. MOODY
BLUE.
PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

20. ANTIHERO
PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

21. JOIN
THE
GAME
PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

22. Nicholls
at
PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

23. PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

24. PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

25. PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

26. AIN’T GOT NO
TIME FOR YOU
PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

27. PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

28. PROM
QUEEN
UNSEEN.
PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

29. BUSINESS CARD AND TAG CONCEPTS

30. BUSINESS CARD 01 LANDSCAPE 85mm x 55mm
CREATIVE SOLUTIONS_THAT BITE
FOR THE MADE TO MEASURE MALE FOR THE MADE TO MEASURE MALE FOR THE MADE TO MEASURE MALE
ST E P H E N WA R D M IC H A EL K IG H TLY R O G E R JO H N SO N
DIRE C T O R DIRECTOR D IRECTO R
+44 1234 4567809 +44 1234 4567809 +44 1234 4567809
www.nic hol l s.c om www.nicholls.com w w w.ni c holls .c om
FOR THE MADE TO MEASURE MALE FOR THE MADE TO MEASURE MALE FOR THE MADE TO MEASURE MALE
www.nic hol l s.c om www.nicholls.com w w w.ni c holls .c om
BUSINESS CARD 01 SIMPLE CLEAN DESIGN WITH
ONE CLASSIC CHARCOAL FINISH. ENVISION SILVER
FOIL EMBOSS LETTERING ON LOGO AND UNCOATED
STOCK. BUSINESS CARD AND TAG CONCEPTS

31. BUSINESS CARD 02 PORTRAIT 85mm x 55mm
CREATIVE SOLUTIONS_THAT BITE
S T E P H E N WAR D MI CHAEL KI G HTLY RO G ER J O HN SON
D IRE C T O R DIRECTOR DIRECTOR
Nicholls
+ 4 4 1 23 4 5 6 7 8 9 1 +44 1234 567891 +44 1234 56 7891
www. nic hol l s.c om www.nicholls.com www.nicholls .c om
BUSINESS CARD 02
COLOURFUL, YET SUBDUED COLOUR PALETTE.
ENVISION UNCOATED STOCK WITH SPOT UV ON
COAT HANGERS AND NICHOLLS BRAND. BUSINESS CARD AND TAG CONCEPTS

32. BUSINESS CARD 03 LANDSCAPE 85mm x 55mm
CREATIVE SOLUTIONS_THAT BITE
STEPHEN WARD MICHAEL KIGHTLY ROGER JOHNSON
DIRECTOR DIRECTOR D IRECTO R
+ 4 4 1 23 4 4 5 6 7 8 0 9 +44 1234 4567809 +44 1234 4567809
www. n i c hol l s.c om www.nicholls.com w w w.ni c holls .c om
www.nicholls.com
www.nicholls.com
www.nicholls.com
MALE
MALE
MALE
MEASURE
MEASURE
MEASURE
TO
TO
TO
MADE
MADE
MADE
THE
THE
THE
FOR
FOR
FOR
BUSINESS CARD 03
COLOURFUL, YET SUBDUED COLOUR PALETTE.
ENVISION UNCOATED STOCK WITH SPOT UV ON
COAT HANGERS AND NICHOLLS BRAND. BUSINESS CARD AND TAG CONCEPTS

33. BUSINESS CARD 04 LANDSCAPE 85mm x 55mm BUSINESS CARD 05 PORTRAIT 85mm x 55mm
CREATIVE SOLUTIONS_THAT BITE
ST EPH EN WA R D
D IRECTO R
FOR THE MADE TO MEASURE MALE
FOR THE MADE TO MEASURE MALE
+44 1234 567891
ST E P H E N WA R D w w w.ni c holls .c om
DIRE C T O R
+44 1234 4567809
www.nic hol l s.c om
www.nicholls.com
MALE
MEASURE
TO
MADE
THE
FOR
BUSINESS CARD 04 & 05
COLOURFUL AND CHARCOAL COLOUR PALETTE.
ENVISION UNCOATED STOCK WITH SPOT UV ON
COAT HANGERS AND NICHOLLS BRAND. BUSINESS CARD AND TAG CONCEPTS

34. CLOTHING TAG 01 SQUARE 85mm x 85mm CLOTHING TAG 02 PORTRAIT 85mm x 85mm CLOTHING TAG 03 85mm x 60mm
CREATIVE SOLUTIONS_THAT BITE
M Nicholls
N I CH O LLS
M
FOR THE MADE TO MEASURE MALE
www.nic hol l s.c om
M
SIMPLE CLEAN DESIGN WITH ONE CLASSIC COLOURFUL, YET SUBDUED COLOUR PALETTE. PHOTOGRAPHY STYLE TAG.
CHARCOAL FINISH. ENVISION SILVER FOIL ENVISION UNCOATED STOCK WITH SPOT UV ENVISION SILVER FOIL
EMBOSS LETTERING ON LOGO AND A ON COAT HANGERS AND NICHOLLS BRAND. EMBOSS LETTERING ON LOGO
TEXTURED UNCOATED STOCK. AND A TEXTURED UNCOATED
STOCK.
BUSINESS CARD AND TAG CONCEPTS

35. PACKAGING

36. CREATIVE SOLUTIONS_THAT BITE
PACKAGING

37. CREATIVE SOLUTIONS_THAT BITE
Ni
at
cholls
PACKAGING

38. SHOP FRONT BRAND IN SITUE

39. SHOP FRONT BRAND IN SITUE

40. CREATIVE SOLUTIONS_THAT BITE
SHOP FRONT BRAND IN SITUE

41. CREATIVE SOLUTIONS_THAT BITE
SHOP FRONT BRAND IN SITUE

42. END OF PRESENTATION. THANK YOU.

43. piranha
creative design I marketing I video production
PRESENTS //NICHOLLS// BRAND
AND RELAUNCH PRESENTATION
WWW.PIRANHA-MARKETING.COM