The Niche Group has over 8 years of experience generating desired responses from audiences for brands across various industries and services. It has evolved to provide excellent communication, entertainment, and execution services to satisfy clients, as shown by its low attrition rates. The company welcomes visitors to explore its niche service offerings on its website.

1. © http://www.thenichegroup.in
For over 8 years, The Niche Group has been focused on generating desired responses
among audiences for those that address them – from brands across categories, industries
and a wide spectrum of services.
The Niche Group has actively evolved to provide a bouquet of services that delivers
excellence in communication and entertainment and has been providing clients continued
satisfaction in its execution which is evident in our low client attrition – which has in turn
encouraged us to consistently diversify.
We welcome you to find our Niche that interests you!
Multiple Solutions
Focused Approach
www.thenichegroup.in

2. © http://www.thenichegroup.in
For over 8 years, The Niche Group has been focused on generating desired responses
among audiences for those that address them – from brands across categories,
industries and a wide spectrum of services.
The Niche Group has actively evolved to provide a bouquet of services that delivers
excellence in communication and entertainment and has been providing clients continued
satisfaction in its execution which is evident in our low client attrition – which has in turn
encouraged us to consistently diversify.
We welcome you to find our Niche that interests you!

3. Services
Offered
We deliver a bouquet of services with
our signature styling that targets your
audience uniquely, creatively
and relevantly
INTEGRATED EVENT & BTL SERVICES
COMPREHENSIVE PRODUCTION FACILITIES
CREATIVE CELL
DESTINATION MANAGEMENT
PUBLIC RELATIONS
FILMS & MULTIMEDIA

4. From an Event Theme that excites
and builds relevance to strong post-
event Take Home messages and a
call to action, we understand and
deliver long lasting impressions.
Meetings and
Conferences
Meetings
and
Conferences

5. Global Village - 2015
United Arab Emirates

6. © http://www.thenichegroup.in
COVESTRO C3 FESTIVAL- 2015
Mumbai, Delhi, Chennai, Cuddalore, Ankaleshwar
10TH Aug – 31st Aug

7. © http://www.thenichegroup.in
COVESTRO LAUNCH - 2015
UNVEILING SHOW
DELHI
ANKLESHWAR
MUMBAI
CHENNAI CUDDALORE

8. © http://www.thenichegroup.in
COVESTRO LAUNCH
MEGA NITE- 2015
DELHI
MUMBAI
CHENNAI

9. © http://www.thenichegroup.in
BAYER ZYDUS PHARMA, MID YEAR MEET - 2015
The Renaissance, Mumbai

10. © http://www.thenichegroup.in
Family Day -Bayer Vapi Limited, - 2015
Bilakiya Ground , Vapi

11. © http://www.thenichegroup.in
RBL Bank Mission, Vision and Values Unveiling -
2015
The Deltin, Daman

12. © http://www.thenichegroup.in
TATA STEEL -WIRED TO WIN - 2015
Jaypee Palace Hotel & Convention Centre, Agra

13. © http://www.thenichegroup.in
Endress Hauser Customer Meet - 2015
ITC Gardenia, Bangalore

14. © http://www.thenichegroup.in
BAYER Quest- 2015
Suraj Kund

15. © http://www.thenichegroup.in
BAYER Summit+ - 2015
The Leela, Kovalam

16. Bayer Base Camp - Kovalam - 2014

17. Edelweiss – Advancing Leadership Meet 2014

18. Flipkart – Sellers Meet 2014

19. Max Bupa Alliance with Standard Chartered Bank 2014

20. Max Bupa Alliance with Ratnakar Bank 2014

21. © http://www.thenichegroup.in
FIAT
Hello life Campaign Launch & Fashion Show
2014

22. Bayer Summit+ - 2014
Bayer Summit+ - 2013

23. Roche Cobas Launch 2013

24. BayBuy Awards 2013, Mumbai
Mahindra OPL Seminar, PAN India

25. APPCO 2013 – Mumbai, Hyderabad &
Delhi
PHI Seeds ( Pioneer) 2013

26. Base Camp 2013 -Hyderabad Bayer Summit+ 2013 Bayer NASCON Conference - 2013
Roche Cobas Conference 2013 Bayer 150 yrs Celebration 2013 Bayer Elitia- 2013

27. © http://www.thenichegroup.inSiemens – SPACE Conference – 2012

28. © http://www.thenichegroup.in
Bayer In Sync , Sri Lanka Dec 2011
Roche Diagnostics – Annual Conference - 2012 Bayer Base Camp - 2012
Live Webcast from Shanghai for Bayer Perspective
on Growth Session - 16th Nov 2012

29. Siemens Financial Managers at
an interactive session
Delhi Indira Gandhi International
Airport.
Annual Leadership Conference
Sandoz Awards Night JV between CG India & ZIV Spain
Rewards &
Recognition
Employee felicitation for their
achievements, hard work and dedication
is the way forward. To cherish these
proud moments each event is uniquely
designed with the perfect blend of
seriousness and entertainment to make
it the unforgettable moment of their lives

30. APPCO Annual Rally 2015 – MUMBAI , DELHI & Bangalore

31. Mahindra Logistics Business Partner Awards 2015, Mumbai

32. Bayer BayBuy Awards 2014

33. Sandoz Hall of Fame Awards

34. © http://www.thenichegroup.in
Impactful launches using a rich mix
of technology, interactivity, and
entertainment required for a
healthy blend of Product and Core TG
relevance for the event’s audience
Product
Launches
Product
Launches

35. © http://www.thenichegroup.in
FIAT Hello Life –Fashion Show
Premier Automobiles – RIO Launch
Dupont Coragen Launch
Roche Diagnostics – “Cobas” Product Launch

36. © http://www.thenichegroup.in
Bayer – Contour TS Launch
FORCE Motors – MH Tempo Launch Rexona Launch
Bayer – “Fame” Product Launch

37. © http://www.thenichegroup.in
Bayer – “Arise 6444” Product Launch
9X Media Group’s – “Jhakaas” – Maharashtra’s first Music Channel
Launch, Pune

38. © http://www.thenichegroup.in
We understand the requirements of
events that are presided by political
leaders. We work closely with law
enforcement and security
departments of governments to
deliver a smoothly coordinated
event experience.
Protocol
Events
Protocol
Events

39. © http://www.thenichegroup.in
Tata Steel Chennai Stock Yard Inauguration 2014

40. © http://www.thenichegroup.in
Bayer – New Office opening 2014

41. © http://www.thenichegroup.in
St. Mary’s ( ICSE) 150yrs Celebration - 2013

42. © http://www.thenichegroup.in
HCC – Pipeline Inauguration 2014
TATA Steel - Unveiling of Charka at Oval Maidan – Oct 2011Bayer AGM 2013
Bayer AGM 2014

43. © http://www.thenichegroup.in
Dr. Manmohan Singh & FM,
P C Chidambaram
TATA Steel- 100 years –
Mumbai & Delhi Dec 2011
Dr. Vijay Mallya at the Bayer CFO’s Visit 2010 Israeli Ambassador to India at the Makteshem Factory

44. © http://www.thenichegroup.in
From recommending the WOW setup
designs, to erection of high quality
custom pavilions and managing them
with pre-trained manpower; it’s all in
a day’s work for us!
Trade
Engagement
Trade
Engagement

45. © http://www.thenichegroup.in
Bonfigiioli Stall - 2014
Jindal Stall at
AQUATECH INDIA - 2013

46. © http://www.thenichegroup.in
Axis Bank
Property Zone (PPZ) Stall -
at IRF (Mumbai)
Grohe

47. © http://www.thenichegroup.in
Premier Stall-Auto Car Expo Mumbai Premier Stall Auto Expo New Delhi

48. © http://www.thenichegroup.in
HCC – Nuclear Power
IPA Stall
Siemens Automation Stall
Siemens Stall

49. © http://www.thenichegroup.in
Samsung Mobile
Ciba
BPCL – Petrol Pump Life size mock
Endurance

50. © http://www.thenichegroup.in
Communicating with consumers
on-ground is a proficiency that has
been one of the flagship services
through the years.
Activation /
BTL
Activation /
BTL

51. FIAT Punto Test Drive -2014

52. © http://www.thenichegroup.in
Reliance Digital – Retail Store
Activation
Scholl – Mall PromotionKama – RWA Promotion Lenovo Kiosk
@ Home – Kiosk Maharashtra &
Karnataka

53. © http://www.thenichegroup.in
CEAT - Canter ActivityWipro – Enchanter Mall
Activity
7Up Mar - Canter ActivityBig FM for Thumps Up June
Axis Bank – Canter Activity
G M Motors – Chevrolet Mall
Kiosk

54. © http://www.thenichegroup.in© http://www.thenichegroup.in
500 Axis Gates PAN India.

55. © http://www.thenichegroup.in
Managing film premieres, Press
Conferences, Music Launches,
Muharat Parties, celebrity visits to
trade & consumer locations, etc.
Film
Productions
Film
Productions

56. © http://www.thenichegroup.in
Kambakkht Ishq
Kurbaan
Luck
Love Aaj Kal
Wake Up Sid New York

57. © http://www.thenichegroup.in
Managed mall engagement
activities, themed based
workshops, special occasions
décor with entertainment etc.
Mall Décor
and Engagement
Mall Décor
and Engagement

58. Nirmal Lifestyle Baarish Mela –
July 15th to August 28th 2010

59. Launch & initial bookings for Nirmal Lifestyle City, Kalyan; - 16th of October to the 28th
of November 2010

60. © http://www.thenichegroup.in
Our
Clients
Our clientele stretches over a plethora
of industries from automobiles,
pharmaceuticals, agro, banking &
financial institutions,
telecommunications, insurance ...to
name a few
Our
Clients

61. © http://www.thenichegroup.in

62. © http://www.thenichegroup.in

63. © http://www.thenichegroup.in
Aligning with Member Properties to
ensure best-in-industry cost through
bulk booking and extending this cost
to our corporate clients, along with
planning, managing and delivering
start-to-end solutions of Destination
Management
Destination
Management
Destination
Management

64. Volkswagen Finance Ltd.
–GOA - 2014

65. © http://www.thenichegroup.in
Bayer Quest – Leela Kovalam 2014

66. © http://www.thenichegroup.in
Rice Future Forum at The Leela, Gurgaon 2014

67. © http://www.thenichegroup.in
Pricewaterhouse Coopers India - Jaypee Palace Agra December 2013

68. © http://www.thenichegroup.in
Indian Badminton League 2013 ( Pan India)
Official Hospitality Partner

69. © http://www.thenichegroup.in
Bayer BioScience
at Mt. Lavinia Sri Lanka Dec 2011

70. © http://www.thenichegroup.in
Bayer Base Camp 2009 Jodhpur

71. © http://www.thenichegroup.in
Bayer Group Offsite Kathmandu

72. © http://www.thenichegroup.in
We create dazzle by delivering spaces
that exude the theme of the occasion
Customized
Fabrication
Customized
Fabrication

73. Bayer Vapi Pvt. Ltd.- Family Day 2-015

74. Bayer Management Information Forum 18th
April 2012
TATA Steel Mehfil Night 2012
Discotheque Night for Bayerites. Marriott Pune -2010

75. © http://www.thenichegroup.in
APPCO
Awards Night - April 2012
Awards Night - 2012
Village Night - 2012 Awards Night - 2012
Nawabi Theme - 2012

76. CUSTOMIZED
FABRICATION
Bayer Warriors Theme entrance - 2011 Inauguration Ceremony: Unveiling the
plaque on 21st Jan 2011
Setup at BZP Hyderabad 2011

77. CUSTOMIZED
FABRICATION
© http://www.thenichegroup.in
Colgate Palmolive: Recreating the four regions of India for the senses
2012
TATA DOCOMO 10 Million Celebrations 9 cities 2010
Chembur Gymkhana
New Years Bash - 2011

78. © http://www.thenichegroup.in
Live experiences remain
immortalized in memory with
choreographed precision with
state-of-the-art inventory
Visual Effects &
Technology
Visual Effects &
Technology

79. Bayer Base Camp 2010, 5 Day Conference, Agra
Bayer Base Camp 2011, 5 Day conference, Pune
BayBuy Awards, 2010

80. Celebrities that hit the right chord
with the audience while enhancing
the live experience so as to make it
memorable, that’s our competency in
booking headline talent!
Headline
Talent
Headline
Talent

81. © http://www.thenichegroup.inRaju Srivastava at Bayer Family Day Daman
2014
Rahul Vaidya at Bayer Family Day Daman 2014
Abhijit Sawant at Bayer Family Day - Vapi 2014
Govinda at Bayer Family Day - Vapi 2015

82. © http://www.thenichegroup.in
Ravi Kishan promoting Arize: 7 cities
across UP. Apr-May 2011
Mumbai Indians for AXIS Bank Sales Force 2011
Apache Indian New Year Eve OODLES, Delhi

83. HEADLINE TALENT
Performances are chosen as per
the theme and the take home
message of the event, ensuring
audience relevance
© http://www.thenichegroup.in
Manoj Tiwari Promoting Arize:
2 cities across UP. Apr-May 2011
Gurdas Maan Shows in 5 cities across Punjab 2010
Altaf Raja- Promoting Arize:
2 cities across UP. Apr-May 2011
Usha Uthup- at a Bayer event

84. © http://www.thenichegroup.in
Vinod Khanna at the launch of Premier Rio
Shalmali Kolgade at Bayer Quest Ash Chandler at Bayer MIF
Harsha Bhogle at Dupont Pioneer Event

85. © http://www.thenichegroup.in
Performances are chosen as
per the theme and the take
home message of the event,
ensuring audience relevance
Riveting
Entertainment
Riveting
Entertainment

86. Drum Café at BayBuy Awards, 2013
Nitesh Bharti Sand Artist at BayBuy Awards, 2013

87. 5 Elements, A Theme Dance
Sequence for Dupont
Shivamani at Vaango
Launch 2011
Vikram Sathaye BZP Managers Meet 2011
Trio – Diwakar performance
2012

88. © http://www.thenichegroup.in
Crompton Greaves
World Day 2010
Roche Star Awards Night 2010
Dupont - Dealers Meet 2010

89. © http://www.thenichegroup.inLaserman – Laser Show
Mohit Rao- Mind ReaderPriya kumar- Team Builder

90. Leaving back indelible imprints is a
science as we create multi layered
experiences that last a for extended
periods of time
Engaging
Interaction
Engaging
Interaction

91. © http://www.thenichegroup.in
St. Mary’s Immucalata Mumbai - 2014

92. © http://www.thenichegroup.in
Siemens Casino Theme NightNawabi Theme
Drum Café
APL [Ambuja Parivaar League] 6Cities 2010

93. © http://www.thenichegroup.in
Siemens Casino Theme Night
2011
Nawabi Theme
Giveaways 2012
Drum Café for Managers
APL [Ambuja Parivaar League] 6Cities 2010
Special
Occasions

94. © http://www.thenichegroup.in
Ganapati Pandal Décor - 2014

95. CUSTOMIZED
FABRICATION
© http://www.thenichegroup.in
DLF Valentines Day
Celebration - 2014

96. © http://www.thenichegroup.in
50yrs Birthday Party - 2014

97. Navratri Celebration – V R Mall Surat 2013

98. © http://www.thenichegroup.in
Siemens Casino Theme Night
2011
Nawabi Theme
Giveaways 2012
Drum Café for Managers
APL [Ambuja Parivaar League] 6Cities 2010

99. © http://www.thenichegroup.in
News
http://www.eventfaqs.com/eventfaqs/wcms/en/home/ne
ws/St-Mary-s-holds-inaugural-fun-1385928789244.html
http://www.eventfaqs.com/eventfaqs/wcms/en/home/news
/Niche-Events-takes-Bayer-CopSc-1307078246529.html
http://www.eventfaqs.com/eventfaqs/wcms/en/home/n
ews/Nirmal-Lifestyle-Niche-event-1280994957279.html

100. © http://www.thenichegroup.in
News
http://www.eventfaqs.com/eventfaqs/wcms/en/home/news/
Niche-Events-ropes-in-Apache-1325768594649.html
http://www.eventfaqs.com/eventfaqs/wcms/en/home/n
ews/Bayer-India-celebrates-150-ico-1372802732750.html
http://www.eventfaqs.com/eventfaqs/wcms/en/home/news/Bayer-
conducts-cross-country-p-1322735112279.html
http://www.eventfaqs.com/eventfaqs/wcms/en/home/n
ews/Niche-Events-executes-Music--1321304366509.html

101. © http://www.thenichegroup.in
These are just a few of them
that have shared their
experiences of having
benefited from our services
Client
Speak
Client
Speak

102. © http://www.thenichegroup.in

103. © http://www.thenichegroup.in
Jens Hartmann
CEO, Bayer CropScience in India
Base Camp 2010 in Agra at Jay Pee Palace Hotel has
been absolutely fantastic and one of the Best Base
Camps ever for our participants this time close to 600.
Thank you for the event management par
excellence. The scintillating laser show followed by the
unveiling of the theme through a song from Darren Das
will be vivid in our minds for a long time to come.
The events unfolded very well as planned for and it was
an exhilarating experience for all our participants. The
stage set up was superb and our theme - 'Innovate 4
More' as well as our MWBs were showcased very
well. Base Camp 2010 has been a big success and very
fruitful.
We would like to thank you and your team for the
wonderful event management for our biggest ever Base
Camp!!
We look forward to your continued support!.

104. Deb Shankar Ghosh
Manager - Activation, TATA AIG LIFE
I take this opportunity to convey my deep appreciation and
thanks for the efficient and effective service and within a short
time, rendered by you to make the event a hugely successful
one. I would look forward to many more such opportunities in
future when we can work together again.
Candida Mendoza
Manager – Corporate Communications
On behalf of Mr. V Narayanan, Manoj and self, I extend our
sincere thanks to you and your team for partnering us in our CG
World Day 2010 event. It was very well conceptualized and
executed. Please share our sentiments with all who contributed
in some way or the other.
Looking forward to building a lasting business relationship with
Niche Events & Promotions Pvt. Ltd.

105. Ranjana Choudhary
Vice President - Y & R
I am happy to inform that Fabian (Global CMO – CP) was very impressed with
the setup and the learnings at the India Alive Sensorium. So I wanted to thank
you and your team in making it all come to life.
It was hard work but it came together very well.
Look forward to working with you again.
Nivedita Desai
Head – Perfumery Division – Firmenich Aromatics
I was so pleased with the level of engagement of the guests in the India Alive
Sensorium. Especially, Fabian was clearly picking all the key market insights.
It was great to work together with Team Niche to bring the Sensorium to life so
creatively. I look forward to creating an even bigger impact for the October visit
of Mr. Ian Cook.

106. A first hand experience is always
better than hearsay. Let us know
what your communication and
entertainment requirements are and
we’ll be happy to deliver your Niche!
Call us. Let’s Talk!
THE NICHE GROUP
55/443 Motilal Nagar - 1, Road No. 10, Goregaon (W)
Mumbai - 400 104
Tel.: 022 65719042, 2871 0503
www.thenichegroup.in
G 19/3, DLF City Phase 1, Gurgaon 122002, INDIA
Let’s Talk!
You
Speak