This document discusses how NGOs can use a toll-free missed call platform to gather public support for their causes in a cost-effective manner. By registering missed calls from supporters, the platform confirms support and provides media coverage, helping NGOs raise awareness and funds. It has been successfully used by campaigns against corruption and slaughterhouses to receive millions of support calls over short periods. The platform enables widespread participation through easy missed calls from any phone and instant confirmation messages.

1. Women Empowerment
Female Feticide
Child Labor & Health
Child Education
Human Rights
Employment
Youth Empowerment
Get Support
Special Get Support Drive for Social Causes
ZNI Wireless Pvt Ltd - 18002005777

2. Importance of Public
Relation
 NGO needs healthy relation with public to
complete their goals
 Sophisticated relationship required with public to
raise funds.
 To get the public support, NGO’s aim and
motives should be clear to public.
ZNI Wireless Pvt Ltd - 18002005777

3. How we are helping?
 Providing a special Toll-free platform to gather
public support.
 Designed the solution keeping NGOs in mind, so
its very cost effective.
 More public support means better media
coverage for the cause.
 Indirect support to raise funds for the cause by
reaching to the masses.
ZNI Wireless Pvt Ltd - 18002005777

4. Public Support
Media Coverage
More Exposure for NGO
ZNI Wireless Pvt Ltd - 18002005777

5. How it Works?
ZNI Wireless Pvt Ltd - 18002005777

6. Call Flow…
 A supporter calls on a number to tender his/her
support by giving a missed call.
 We register that support calls and sends a
confirmation message to the caller.
 Caller get a confirmation SMS like:
“Thanks for supporting the cause ‘Save Female
Feticide’ – NGO Name, Service powered by
zni.in”
ZNI Wireless Pvt Ltd - 18002005777

7. Who has used it till date?
 Anna Hazare – Campaign Against Corruption
 Baba Ram Dev – Anti Corruption Movement
 Jain House – Against Slaughter Houses
ZNI Wireless Pvt Ltd - 18002005777

8. How it can be used?
ZNI Wireless Pvt Ltd - 18002005777

9. Response Rate
Campaign Name: Against Slaughter Houses
Campaign Period: 60 days
Support Calls Received: 20,00,000+
Impact: Media Coverage, Online Social Media
Support from public.
ZNI Wireless Pvt Ltd - 18002005777

10. Response Rate
Campaign Name: Campaign Against Corruption
Campaign Period: 30 days
Support Calls Received: 2,00,00,000+
Impact: Media Coverage, Online Social Media
Support from public.
ZNI Wireless Pvt Ltd - 18002005777

11. Why was the campaign
successful?
 It was free to call & support the campaign.
 Almost everyone know how to give a missed call.
 Response was instant.
 No hassle for the supporters they just have to dial
a number.
 Instant media coverage due to high level of
interaction with general public.
ZNI Wireless Pvt Ltd - 18002005777

12. Contact Us
ZNI Wireless Pvt Ltd
HI-194, Sector I, Jankipuram, Lucknow – 226021
Ph: 0522-4105432/33 or Dial 1800-200-5777
Web: http://www.zni.in
ZNI Wireless Pvt Ltd - 18002005777