IFortis Worldwide is a leading Indian corporate focused on IT services and marketing services. The intern was assigned several tasks including working on IFortis' "Not a School" alternative education program and "AARAMBH", a virtual youth festival. The intern helped manage demand, meet consumer needs, and widen IFortis' market. Key learnings included developing communication, relationship building, and time management skills. While the internship provided valuable experience, limitations included strict confidentiality and a short time period. Suggestions to improve included better employee communication and website updates.

1. Summer Internship Project Report On
“Marketing And Sales”
Under the Guidance of: Submitted By:
Ms. Divyanshi Ahuja gh
(HR Manager) Bster
IFORTIS WORLDWIDE 08069)
(Noida)

2. Company Profile
 IFortis Worldwide has grown into one of India’s leading Corporate. In its infancy, IFortis was
in the business of IT Services & Marketing Services. As time evolved, dependence on the
technology began to hinder IFortis’s ability to guarantee competitive pricing and provide
innovative services.
 Rohit Naidu, the CEO of IFortis Worldwide, the largest women-led organization in India, and a
self-made entrepreneur, is set on expanding his company and fulfilling his social responsibility,
especially towards women, through his continuous and strenuous efforts. He has been vividly
promoting the idea of self-reliance among women through his bold yet thoughtful women
program initiative.

3. Cont.
 Mission :-
 IFortis Worldwide has followed the road of inclusive development to address the needs of the
world’s youth in order to make these visions a reality.
 To create more employment opportunities for woman youth & across India.
 Vision :-
 Provide a dedicated service to every client and all projects are managed individually.
 To be a global firm of uniquely skilled executives who can build a better future.

4. Assignment Undertaken
Under this internship I was assigned to do these tasks:
Task 1: NOT A SCHOOL
 The first step is to collaborate with our team on the particulars of the task IFortis
Corporate’s Not a School is an alternative educational program co-created with and for
school students aged 10-18 across the globe.
 The free program aims to inspire our next generation of innovators and equip them with
future-proof skills through exploring social issues they care about most with some of the
world's most inspirational experts.
 In this task we have to aware the students, so that they can cope up with the problem. Our
main target was the school students, this task is only for the betterment of the students.

5. Cont.
 Task 2: AARAMBH :
India’s First & Largest Virtual Youth Festival - AARAMBH, A Virtual 2 Day Mega Youth
Festival empowering youngsters and solving the mental health problems, after Hours and a
whole host of exciting Virtual Entertainment Experiences.
 List of events:
 DJ party
 Dance
 Stand up comedy
 Music
 Game Designing
 Art
 Photography
All these events at just 99/-

6. Cont.
 Task 3: ENTREPRENEURSHIP 360
 Entrepreneurship 360 is a global initiative for ambitious career- driven women across the
globe, who are ready to identify, hone and expand their potential as entrepreneurs. "The
mission of this program is to solve global problems starting from hunger to health by helping
women to learn how to start and grow businesses, as successfully compete in global markets,
by providing quality training, counselling and access to resources". This exclusive program had
500+ women across the globe.

7. Outcome of My Activities
 Meets consumer needs and wants:
Needs pre-exist in market. Marketers identify the needs of the consumer and adopt their
marketing strategies accordingly. Their needs are satisfied through the exchange process.
 Widens market:
Marketers use mass communication tools such as advertising, sales, promotion, event marketing
and PR to promote their services far and wide. Revolutions in media technology have made
marketing more interactive.
 Face competition: Competitive orientation is important in today’s global markets. Marketing
helps in maintaining balance of consumers’ expectations and competitor’s offerings by
monitoring the market closely.

8. Cont.
 Management of demand:
Marketers are skilled professionals who play a key role in influencing level, timing and
composition of demand. Marketing helps in dealing with varied levels of demand.
 Economic growth:
Marketing creates demand. Increased demand encourages production and distribution activities.
As a result, industrial growth is boosted and income levels improve due to increased employment
opportunities

9. Learning Experience
 It was my wonderful experience while working with IFORTIS WORLDWIDE.
 One of my most valuable experience that I had gained from this internship is the ability to
speak with people in a professional setting.
 While working with IFORTIS WORLDWIDE I love the culture and environment of there.
 I experience that the staff members communicate so politely with their clients.
 During this internship the most important thing that I experience was to build relationships
with people around the office.
 These people can provide guidance, advise and help you in future job searches.

10. Limitations
 The information‘s are really very much private and confidential.
 The information‘s cannot be disclosed to the external world.
 Another problem was time constraint.
 Though it was a 45 days of program, but the activities of this division is so vast that 45 days of
program would not be enough to get the full idea about all the activities of this division.
 This period of time is not enough for a complete and clear study. Although there were many
limitations I tried to give best effort to furnish the report.

11. Suggestions
 Managers should have to connect to the employees properly.
 When the internship period is completed, both the interns and your organization should achieve
measurable results.
 They should take care of their websites and its updates.
 They may perform better than now in Email Managements such as send mails for their trainee
properly and confirmation mail for participants, etc.,

12. Conclusion
As a self assessment, the achievements that I gained through this internship are:
 Marketing Strategy & Planning is a key factor for the success of any project, what my company
mentor Ms. Divyanshi Ahuja told me at the first day in the company.
 Internship program teaches us the importance of time and how important it is in the
professional world to follow it.
 Developing the capability to handle the work pressure was one of the important skills
 learned while working in the company.
 Developed inter personal skill which enhanced interaction ability.