The document discusses a new ultrasound tablet called Nexus that features an on-screen user interface and control compared to traditional cart-based ultrasound devices with knobs. It seeks feedback on focusing on portability, ensuring security on the device and in data transmission, and how to train doctors to use the new portable device.

1. NEXUS
Ultrasound Tablet
Peter Chang,
Pi Sheng Chang
Nov 7, 2012

2. Traditional Ultrasound Products
Cart based, with knobs on the control panel

3. Nexus Product
Breakthrough advances in user interface and workflow

4. On-screen UI and control

5. Feedback
• Focus on Portability
• There's clearly a utility for a hand-held ultrasound
device, but I don't know how important mobile
connectivity is to doctors on the frontline. What sells
the product is its potential to dramatically lower the
cost and footprint of ultrasound devices. This is
something doctors can stick in their lab coats and
carry around. They should tout the device's small size
and market it as the 21st-century stethoscope.

6. Feedback
• Security is Critical
• I'm concerned about security, both on the device and
when data is transmitted into the cloud. Medical
devices are generally confined to hospitals, where all
equipment is under the control of the IT
organization. But the device could easily be lost.
Because of this and health care regulations like
HIPAA, a lot of compliance needs to be built into the
software. That could be costly, so they should be
investing in this now. That said, I really believe in the
long-term trend this represents.

7. Feedback
• Don't forget Training
• They need to figure out how to get doctors trained
and motivated to use the device. Radiologists and
ob-gyns are familiar with ultrasound equipment, but
primary care doctors generally are not. It's not clear
to me how they will have enough profit margin to
cover the cost of training, which is very important. If
doctors don't use the product accurately, the
broader market is not going to adopt it.