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THE BATTLE FOR
THE FRONT CABIN
iHostess , Empowering
Differentiation …
PERSONALIZED SERVICE -
          catering to different choices

2   Copyrights HCL. All Rights Reserved
Mr. Bob Langer - an avid and religious
                                                                                               reader of “The Wall Street Journal”




    Mr. Bob Langer
    Investment Banker

                                                                                               A Snickerdoodle with his tea always brings
                                                                                               a smile on his face




                                                                                               He prefers a Jack and Coke during his
                                                                                               evening trips




3   Copyrights HCL. All Rights Reserved
    All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.
Mr. Selamat religiously reads the
                                                                                               International Herald Tribune every evening




    K. Selamat
    Senior VP@
    A global IT major
                                                                                               He has got a special liking for Chinese
                                                                                               cuisine, especially a traditionally prepared
                                                                                               Peking Roast Duck




                                                                                               He pairs it always with a Riesling




4   Copyrights HCL. All Rights Reserved
    All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.
Ms. Ayesha Parveen loves to utilize her
                                                                                               flight time to read the latest issue of Vanity
                                                                                               Fair


    Ayesha Parveen
    Entrepreneur

                                                                                               Fresh fruit salads are her preferred flight
                                                                                               menu




                                                                                               A Bourbon Slush always makes her day




5   Copyrights HCL. All Rights Reserved
    All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.
20% of your customers
                                                 generate         80%
                                           80% of your revenues




     How do you cater to the disparate choices of this 20%?



6   Copyrights HCL. All Rights Reserved
Your customers forget:
                                          2/3 of what they read




7   Copyrights HCL. All Rights Reserved
Your customers forget:
                                          1/2 of what they hear




8   Copyrights HCL. All Rights Reserved
But not a bit of a
                    "A PERSONALIZED EXPERIENCE"




9   Copyrights HCL. All Rights Reserved
What if you knew that
      your customer :



10   Copyrights HCL. All Rights Reserved
Loves Santos Coffee




11   Copyrights HCL. All Rights Reserved
Religiously reads The Straits Times




12   Copyrights HCL. All Rights Reserved
Has flown half a million miles, and
                                           deserves a loyalty reward...




13   Copyrights HCL. All Rights Reserved
Is celebrating his anniversary and you
                                           surprise him with a gift for his wife?




14   Copyrights HCL. All Rights Reserved
You surprise your most frequent Japanese
 customer even on his unusual route with a
 SAKE




     *A SAKE is normally served on a Japan sector

15   Copyrights HCL. All Rights Reserved
ACTIVATE THE POWER
                                           OF PERSONALIZATION




16   Copyrights HCL. All Rights Reserved
iHostess - Leading the way!
At the start of the flight

                                             Good Evening Mr. Bob!. Here is a copy of International Wall Street
                                             Journal for the past 2 days when you were away and your favorite
                                             Fortune magazine
                                             ~Santos Aroma coffee (Extra Hot, with Equal sugar) which you love
                                             to have during your evening flights.
                 Celine ( Cabin crew)




                                                                                                     (Wow! They
                                                                                                       know me
                                                                                                      better than
                                                                                                       my wife)
                                              Thank you so much


                                                                            Mr. Bob Langer
                                                                            Investment Banker




18   Copyrights HCL. All Rights Reserved
During meal time


                                                           We have your favorite chicken and lamb satay for starters. We also
                                                           have the German Riesling which you regularly enjoy on this sector




                 Celine ( Cabin crew)




                                           Great , I love the Riesling and satay,
                                                     they are just my favourite!


                                                                                        Mr. Bob Langer
                                                                                        Investment Banker




19   Copyrights HCL. All Rights Reserved
At the start of the flight


                                                           If you are still having the back pain Sir which you had on your last
                                                           flight with us a couple of days back, you may use the back
                                                           massager which we have specially installed in your seat.


                 Celine ( Cabin crew)




                                       Excellent. Thank you very much, this
                                           is why i love flying with xxx ailrines


                                                                                          Mr. Bob Langer
                                                                                          Investment Banker




20   Copyrights HCL. All Rights Reserved
NOW YOU HAVE THE POWER




21   Copyrights HCL. All Rights Reserved
NOW YOU HAVE THE POWER
                         To leave your competition BEHIND




22   Copyrights HCL. All Rights Reserved
NOW YOU HAVE THE POWER
                         To Pamper your
                         PREMIUM Customers
                                             Know the last 10-15 travelled destinations
                                             leading to intelligent conversations with the
                                             passengers


                                             Surprise the passenger with his favorite
                                             periodicals / beverages / food and tailor
                                             choices based on his specific needs and wants


                                             Customize information based on his hobbies
                                             (eg Arsenal fan )


                                             Offer a German Reisling on the
                                             AUS/NZ sector




23   Copyrights HCL. All Rights Reserved
NOW YOU HAVE THE POWER
                        Have your host speak like a SOMMELIER /
                        Tour Guide
                                              Know the Wine type, region, growth, year ,
                                              aroma, vintage, owner


                                              Provide information on What’s happening
                                              and key places to see




24   Copyrights HCL. All Rights Reserved
NOW YOU HAVE THE POWER




                                Cater to the diverse needs and at the same
                                      time Enhance Personalization



25   Copyrights HCL. All Rights Reserved
Thank you for your time
                    To know more, please write to ideas@hcl.com


26   Copyrights HCL. All Rights Reserved

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Next Generation Airlines

  • 1. THE BATTLE FOR THE FRONT CABIN iHostess , Empowering Differentiation …
  • 2. PERSONALIZED SERVICE - catering to different choices 2 Copyrights HCL. All Rights Reserved
  • 3. Mr. Bob Langer - an avid and religious reader of “The Wall Street Journal” Mr. Bob Langer Investment Banker A Snickerdoodle with his tea always brings a smile on his face He prefers a Jack and Coke during his evening trips 3 Copyrights HCL. All Rights Reserved All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.
  • 4. Mr. Selamat religiously reads the International Herald Tribune every evening K. Selamat Senior VP@ A global IT major He has got a special liking for Chinese cuisine, especially a traditionally prepared Peking Roast Duck He pairs it always with a Riesling 4 Copyrights HCL. All Rights Reserved All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.
  • 5. Ms. Ayesha Parveen loves to utilize her flight time to read the latest issue of Vanity Fair Ayesha Parveen Entrepreneur Fresh fruit salads are her preferred flight menu A Bourbon Slush always makes her day 5 Copyrights HCL. All Rights Reserved All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.
  • 6. 20% of your customers generate 80% 80% of your revenues How do you cater to the disparate choices of this 20%? 6 Copyrights HCL. All Rights Reserved
  • 7. Your customers forget: 2/3 of what they read 7 Copyrights HCL. All Rights Reserved
  • 8. Your customers forget: 1/2 of what they hear 8 Copyrights HCL. All Rights Reserved
  • 9. But not a bit of a "A PERSONALIZED EXPERIENCE" 9 Copyrights HCL. All Rights Reserved
  • 10. What if you knew that your customer : 10 Copyrights HCL. All Rights Reserved
  • 11. Loves Santos Coffee 11 Copyrights HCL. All Rights Reserved
  • 12. Religiously reads The Straits Times 12 Copyrights HCL. All Rights Reserved
  • 13. Has flown half a million miles, and deserves a loyalty reward... 13 Copyrights HCL. All Rights Reserved
  • 14. Is celebrating his anniversary and you surprise him with a gift for his wife? 14 Copyrights HCL. All Rights Reserved
  • 15. You surprise your most frequent Japanese customer even on his unusual route with a SAKE *A SAKE is normally served on a Japan sector 15 Copyrights HCL. All Rights Reserved
  • 16. ACTIVATE THE POWER OF PERSONALIZATION 16 Copyrights HCL. All Rights Reserved
  • 17. iHostess - Leading the way!
  • 18. At the start of the flight Good Evening Mr. Bob!. Here is a copy of International Wall Street Journal for the past 2 days when you were away and your favorite Fortune magazine ~Santos Aroma coffee (Extra Hot, with Equal sugar) which you love to have during your evening flights. Celine ( Cabin crew) (Wow! They know me better than my wife) Thank you so much Mr. Bob Langer Investment Banker 18 Copyrights HCL. All Rights Reserved
  • 19. During meal time We have your favorite chicken and lamb satay for starters. We also have the German Riesling which you regularly enjoy on this sector Celine ( Cabin crew) Great , I love the Riesling and satay, they are just my favourite! Mr. Bob Langer Investment Banker 19 Copyrights HCL. All Rights Reserved
  • 20. At the start of the flight If you are still having the back pain Sir which you had on your last flight with us a couple of days back, you may use the back massager which we have specially installed in your seat. Celine ( Cabin crew) Excellent. Thank you very much, this is why i love flying with xxx ailrines Mr. Bob Langer Investment Banker 20 Copyrights HCL. All Rights Reserved
  • 21. NOW YOU HAVE THE POWER 21 Copyrights HCL. All Rights Reserved
  • 22. NOW YOU HAVE THE POWER To leave your competition BEHIND 22 Copyrights HCL. All Rights Reserved
  • 23. NOW YOU HAVE THE POWER To Pamper your PREMIUM Customers Know the last 10-15 travelled destinations leading to intelligent conversations with the passengers Surprise the passenger with his favorite periodicals / beverages / food and tailor choices based on his specific needs and wants Customize information based on his hobbies (eg Arsenal fan ) Offer a German Reisling on the AUS/NZ sector 23 Copyrights HCL. All Rights Reserved
  • 24. NOW YOU HAVE THE POWER Have your host speak like a SOMMELIER / Tour Guide Know the Wine type, region, growth, year , aroma, vintage, owner Provide information on What’s happening and key places to see 24 Copyrights HCL. All Rights Reserved
  • 25. NOW YOU HAVE THE POWER Cater to the diverse needs and at the same time Enhance Personalization 25 Copyrights HCL. All Rights Reserved
  • 26. Thank you for your time To know more, please write to ideas@hcl.com 26 Copyrights HCL. All Rights Reserved