The Next Gen Cup is a drinking cup that has been modified with patented technology and materials to include innovative features like an integrated cylindrical ice compartment to keep drinks cool without water dilution, and an attachable refined cow skin snack pouch. The cup is made from durable stainless steel and other materials and has a modern cylindrical design with additional features like a snap-on suction lid. It was created through an engineering design process to solve the problem of ordinary cups lacking useful features.