This document discusses using DNA-based authentication to combat counterfeiting and diversion. It notes that counterfeiting costs US companies $250 billion annually and 750,000 jobs. Various authentication methods like holograms and RFID are described, but the document asserts that DNA markers provide the most powerful and definitive authentication method. It outlines how DNA can be embedded in products and packaging for various applications. DNA authentication allows rapid on-site screening and conclusive laboratory analysis to strengthen brands and protect customers from counterfeits.