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1. GGFG

2. GGFG

3. GGFG

4. A FREE WAY TO INCREASE YOUR TRAFFIC -
GOOD NEWS FOR YOU

5. OF 'GOOGLE NEWS'
WHY IS 'GOOGLE NEWS' GOOD NEWS FOR
US?
'GOOGLE NEWS' ATTRACTS THOUSANDS OF
VISITORS IN EVERY HOUR, OF EVERY DAY
THROUGHOUT EVERY YEAR. NOW IF YOU
COULD TAP INTO THAT TRAFFIC, EVEN A
SMALL FRACTION OF IT, DO YOU THINK
YOU'D HAVE A LOT OF TRAFFIC RUSHING TO
YOUR SITE?

6. THE WORLD. THE VERY BEST SORT OF TRAFFIC
FOR ANY BUSINESS!
IF YOU CAN JUST GET ONE STORY ABOUT YOUR
BUSINESS IN GOOGLE NEWS, YOU COULD
DOUBLE, IF NOT QUADRUPLE YOUR TRAFFIC IN A
MATTER OF DAYS. ALTHOUGH GOOGLE NEWS
AGGREGATES AND INDEXES NEWS STORIES
ONLY FOR THE PAST THIRTY DAYS, ITS NEWS
ARCHIVE FUNCTION GOES BACK 200 YEARS. IN
OTHER WORDS, YOU ARE COVERED EVERY
STEP OF THE WAY IF YOU DO THINGS RIGHT.

7. YOU NEED TO BECOME A GOOGLE NEWS PUBLISHER.
DON'T WORRY, YOU DON'T HAVE TO BE A 'TIMES
NEWSPAPER' OR A 'WALL STREET JOURNAL'. YOU CAN SET
UP YOUR OWN NEWS SITE QUITE EASILY. LOOK FOR SOME
NEWS ITEMS ON GOOGLE NEWS AND YOU'LL FIND THAT
THERE ARE QUITE A FEW ORDINARY WEBSITES ON THERE.
WHAT YOU MUST HAVE, HOWEVER, IS EXCELLENT
CONTENT.
IF YOU BUILD A NEWS WEBSITE ABOUT YOUR NICHE WHICH
HAS PLENTY OF INFORMATION (DO A GOOGLE SEARCH TO
FIND USEFUL CONTENT AND THEN MAKE IT YOUR OWN!)
YOUR NEWS WEBSITE WILL BE INDEXED BY GOOGLE
NEWS. ONCE THIS HAPPENS YOU'LL BE SWAMPED BY
TARGETED VISITORS, ALL WITH THEIR CREDIT CARDS
POISED, READY TO BUY!

8. ON YOUR NEWS SITE'S HOME PAGE TO CHANNEL
MORE TRAFFIC TO THE WEBSITE WHERE YOU
ARE PROMOTING YOUR BUSINESS.
THIS IS THE ADVICE GOOGLE GIVES ON ITS
WEBSITE. QUITE A DIFFICULT LITTLE BIT OF
INFORMATION TO FIND, SO MAKE SURE YOU
DON'T LOSE THIS!
INFORMATION ABOUT SETTING UP YOUR OWN
NEWS WEBSITE ON GOOGLE NEWS, STRAIGHT
FROM GOOGLE!
"TECHNICAL REQUIREMENTS: ARTICLE URLS

9. GUIDELINES:
BE UNIQUE. EACH OF YOUR PAGES THAT DISPLAY AN
ARTICLE'S FULL TEXT NEEDS TO HAVE A UNIQUE URL. WE
CAN'T INCLUDE SITES IN GOOGLE NEWS THAT DISPLAY
MULTIPLE ARTICLES UNDER ONE URL, OR THAT DO NOT
HAVE LINKS TO PAGES DEDICATED SOLELY TO EACH
ARTICLE.
BE PERMANENT. FOR EXAMPLE, WE WOULDN'T BE ABLE TO
CRAWL THE PAGE YOURSITE.COM/NEWS1.HTML IF IT
DISPLAYED A DIFFERENT STORY EVERY DAY. IN ORDER TO
ENSURE THAT OUR LINKS TO ARTICLES FUNCTION
PROPERLY, EACH ARTICLE ON A NEWS SITE NEEDS TO BE
ASSOCIATED WITH ONE UNIQUE URL, AND THAT URL MUST
BE PERMANENT (I.E., IT CAN'T BE RECYCLED).

10. DISPLAY A THREE-DIGIT NUMBER. THE URL FOR EACH
ARTICLE MUST CONTAIN A UNIQUE NUMBER CONSISTING
OF AT LEAST THREE DIGITS. FOR EXAMPLE, WE CAN'T
CRAWL AN ARTICLE WITH THIS URL:
GOOGLE.COM/NEWS/ARTICLE23.HTML. WE CAN, HOWEVER,
CRAWL AN ARTICLE WITH THIS URL:
GOOGLE.COM/NEWS/ARTICLE234.HTML. KEEP IN MIND
THAT IF THE ONLY NUMBER IN THE ARTICLE CONSISTS OF
AN ISOLATED FOUR-DIGIT NUMBER THAT RESEMBLES A
YEAR, SUCH AS GOOGLE.COM/NEWS/ARTICLE2006.HTML,
WE WON'T BE ABLE TO CRAWL IT."
SIX THINGS YOU MUST BE SURE TO GET RIGHT
(1) STUDY THESE TECHNICAL SPECIFICATIONS IN GREAT
DETAIL. MAKE SURE YOU DO EXACTLY WHAT THEY SAY.
THEN BUILD YOUR NEWS WEBSITE.

11. PRODUCTS ON YOUR PAGE
(3) DON'T PUT PPC ADVERTS ON YOUR PAGE
(4) DO PUT QUITE PROMINENT ADVERTS
FOR YOUR BUSINESS WITH LINKS BACK TO A
DIFFERENT LANDING PAGE FOR EACH ADVERT.
THESE LINKS SHOULD BE SUBTLY WORKED INTO
THE 'NEWS' THAT YOU CREATE. FIND YOUR NEWS
OR OTHER CONTENT FROM GOOGLE AND THEN
INCORPORATE THIS INTO YOUR STORY WHICH
HAS YOUR LINK IN IT.
(5) MAKE SURE THAT YOUR FUTURE CUSTOMERS
ARE WELL INFORMED AND WILL BE ONLY TOO
GLAD TO FOLLOW YOUR LINK BECAUSE THEY ARE
EAGER TO BUY.

12. YOUR NEW NEWS WEBSITE NEEDS TO BE 100% ORIGINAL
AND COPYSCAPE COMPLIANT.
WHEN YOU START OUT, YOU'LL PROBABLY HAVE TO DO
THIS YOURSELF, BUT AS YOUR BUSINESS GROWS AND YOU
CAN AFFORD IT, THE BEST THING TO DO IS TO OUTSOURCE
THIS NEWS GATHERING AND ARTICLE PRODUCTION WORK
TO OVERSEAS CONTENT FIRMS. AGAIN, DO A SEARCH ON
GOOGLE TO FIND THESE FIRMS.
YOUR NEWS CONTENT SHOULD BE ORGANIZED AND
STRUCTURED IN STRICT ACCORDANCE WITH THE
TECHNICAL SPECIFICATIONS GOOGLE NEWS HAS
OUTLINED FOR THIS PURPOSE. IT IS MOST IMPORTANT
THAT YOUR NEWS CONTENT BE UPDATED AT LEAST THREE
OR FOUR TIMES A WEEK, DAILY IF POSSIBLE. KEEP
TWEAKING AND IMPROVING YOUR NEWS WEBSITE.

13. YOU'LL HAVE THOUSANDS OF VISITORS TO
YOUR WEBSITE, ALL EAGER TO BUY YOUR
PRODUCTS!
OF COURSE, IF YOU'RE A WORKAHOLIC,
ONCE YOU HAVE ONE PRODUCT WITH ITS
OWN NEWS WEBSITE MAKING YOU MONEY,
YOU CAN SET UP ANOTHER, THEN
ANOTHER, ETC.! YOU'LL SOON BE DOUBLING
YOUR INCOME EVERY MONTH, THEN EVERY
WEEK.