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1. GGFG

2. GGFG

3. GGFG

4. A FREE WAY TO INCREASE YOUR TRAFFIC - GOOD
NEWS FOR YOU

5. FIND A LOT MORE VISITORS BY MAKING USE OF
'GOOGLE NEWS'
WHY IS 'GOOGLE NEWS' GOOD NEWS FOR US?
'GOOGLE NEWS' ATTRACTS THOUSANDS OF
VISITORS IN EVERY HOUR, OF EVERY DAY
THROUGHOUT EVERY YEAR. NOW IF YOU COULD
TAP INTO THAT TRAFFIC, EVEN A SMALL FRACTION
OF IT, DO YOU THINK YOU'D HAVE A LOT OF
TRAFFIC RUSHING TO YOUR SITE?

6. OF COURSE YOU WOULD. YOU'D HAVE THOUSANDS OF
VISITORS. AND EVEN BETTER, THEY'D BE TARGETED
TRAFFIC FROM ALL OVER THE WORLD. THE VERY BEST
SORT OF TRAFFIC FOR ANY BUSINESS!
IF YOU CAN JUST GET ONE STORY ABOUT YOUR
BUSINESS IN GOOGLE NEWS, YOU COULD DOUBLE, IF
NOT QUADRUPLE YOUR TRAFFIC IN A MATTER OF DAYS.
ALTHOUGH GOOGLE NEWS AGGREGATES AND INDEXES
NEWS STORIES ONLY FOR THE PAST THIRTY DAYS, ITS
NEWS ARCHIVE FUNCTION GOES BACK 200 YEARS. IN
OTHER WORDS, YOU ARE COVERED EVERY STEP OF THE
WAY IF YOU DO THINGS RIGHT.

7. SO HOW CAN YOU ATTRACT TRAFFIC TO YOUR WEBSITE WITH
GOOGLE NEWS?
YOU NEED TO BECOME A GOOGLE NEWS PUBLISHER. DON'T
WORRY, YOU DON'T HAVE TO BE A 'TIMES NEWSPAPER' OR A 'WALL
STREET JOURNAL'. YOU CAN SET UP YOUR OWN NEWS SITE QUITE
EASILY. LOOK FOR SOME NEWS ITEMS ON GOOGLE NEWS AND
YOU'LL FIND THAT THERE ARE QUITE A FEW ORDINARY WEBSITES
ON THERE. WHAT YOU MUST HAVE, HOWEVER, IS EXCELLENT
CONTENT.
IF YOU BUILD A NEWS WEBSITE ABOUT YOUR NICHE WHICH HAS
PLENTY OF INFORMATION (DO A GOOGLE SEARCH TO FIND USEFUL
CONTENT AND THEN MAKE IT YOUR OWN!) YOUR NEWS WEBSITE
WILL BE INDEXED BY GOOGLE NEWS. ONCE THIS HAPPENS YOU'LL
BE SWAMPED BY TARGETED VISITORS, ALL WITH THEIR CREDIT
CARDS POISED, READY TO BUY!

8. YOU WILL NEED TO PLACE A PROMINENT LINK ON YOUR
NEWS SITE'S HOME PAGE TO CHANNEL MORE TRAFFIC
TO THE WEBSITE WHERE YOU ARE PROMOTING YOUR
BUSINESS.
THIS IS THE ADVICE GOOGLE GIVES ON ITS WEBSITE.
QUITE A DIFFICULT LITTLE BIT OF INFORMATION TO FIND,
SO MAKE SURE YOU DON'T LOSE THIS!
INFORMATION ABOUT SETTING UP YOUR OWN NEWS
WEBSITE ON GOOGLE NEWS, STRAIGHT FROM GOOGLE!
"TECHNICAL REQUIREMENTS: ARTICLE URLS

9. IN ORDER TO BE INCLUDED IN GOOGLE NEWS, YOUR ARTICLES
URLS SHOULD MEET THE FOLLOWING GUIDELINES:
BE UNIQUE. EACH OF YOUR PAGES THAT DISPLAY AN ARTICLE'S
FULL TEXT NEEDS TO HAVE A UNIQUE URL. WE CAN'T INCLUDE SITES
IN GOOGLE NEWS THAT DISPLAY MULTIPLE ARTICLES UNDER ONE
URL, OR THAT DO NOT HAVE LINKS TO PAGES DEDICATED SOLELY TO
EACH ARTICLE.
BE PERMANENT. FOR EXAMPLE, WE WOULDN'T BE ABLE TO CRAWL
THE PAGE YOURSITE.COM/NEWS1.HTML IF IT DISPLAYED A
DIFFERENT STORY EVERY DAY. IN ORDER TO ENSURE THAT OUR
LINKS TO ARTICLES FUNCTION PROPERLY, EACH ARTICLE ON A
NEWS SITE NEEDS TO BE ASSOCIATED WITH ONE UNIQUE URL, AND
THAT URL MUST BE PERMANENT (I.E., IT CAN'T BE RECYCLED).

10. DISPLAY A THREE-DIGIT NUMBER. THE URL FOR EACH ARTICLE
MUST CONTAIN A UNIQUE NUMBER CONSISTING OF AT
LEAST THREE DIGITS. FOR EXAMPLE, WE CAN'T CRAWL AN ARTICLE
WITH THIS URL: GOOGLE.COM/NEWS/ARTICLE23.HTML. WE CAN,
HOWEVER, CRAWL AN ARTICLE WITH THIS URL:
GOOGLE.COM/NEWS/ARTICLE234.HTML. KEEP IN MIND THAT IF
THE ONLY NUMBER IN THE ARTICLE CONSISTS OF AN ISOLATED
FOUR-DIGIT NUMBER THAT RESEMBLES A YEAR, SUCH AS
GOOGLE.COM/NEWS/ARTICLE2006.HTML, WE WON'T BE ABLE TO
CRAWL IT."
SIX THINGS YOU MUST BE SURE TO GET RIGHT
(1) STUDY THESE TECHNICAL SPECIFICATIONS IN GREAT DETAIL.
MAKE SURE YOU DO EXACTLY WHAT THEY SAY. THEN BUILD YOUR
NEWS WEBSITE.

11. (2) DON'T PUT BANNERS ADVERTISING AFFILIATE
PRODUCTS ON YOUR PAGE
(3) DON'T PUT PPC ADVERTS ON YOUR PAGE
(4) DO PUT QUITE PROMINENT ADVERTS
FOR YOUR BUSINESS WITH LINKS BACK TO A DIFFERENT
LANDING PAGE FOR EACH ADVERT.
THESE LINKS SHOULD BE SUBTLY WORKED INTO THE
'NEWS' THAT YOU CREATE. FIND YOUR NEWS OR OTHER
CONTENT FROM GOOGLE AND THEN INCORPORATE THIS
INTO YOUR STORY WHICH HAS YOUR LINK IN IT.
(5) MAKE SURE THAT YOUR FUTURE CUSTOMERS ARE
WELL INFORMED AND WILL BE ONLY TOO GLAD TO
FOLLOW YOUR LINK BECAUSE THEY ARE EAGER TO BUY.

12. ENOUGH IS THE FACT THAT EVERY NEWS STORY, ARTICLE,
INDUSTRY REPORT OR ANALYSIS ON YOUR NEW NEWS WEBSITE
NEEDS TO BE 100% ORIGINAL AND COPYSCAPE COMPLIANT.
WHEN YOU START OUT, YOU'LL PROBABLY HAVE TO DO THIS
YOURSELF, BUT AS YOUR BUSINESS GROWS AND YOU CAN AFFORD
IT, THE BEST THING TO DO IS TO OUTSOURCE THIS NEWS
GATHERING AND ARTICLE PRODUCTION WORK TO OVERSEAS
CONTENT FIRMS. AGAIN, DO A SEARCH ON GOOGLE TO FIND THESE
FIRMS.
YOUR NEWS CONTENT SHOULD BE ORGANIZED AND STRUCTURED
IN STRICT ACCORDANCE WITH THE TECHNICAL SPECIFICATIONS
GOOGLE NEWS HAS OUTLINED FOR THIS PURPOSE. IT IS MOST
IMPORTANT THAT YOUR NEWS CONTENT BE UPDATED AT LEAST
THREE OR FOUR TIMES A WEEK, DAILY IF POSSIBLE. KEEP
TWEAKING AND IMPROVING YOUR NEWS WEBSITE.

13. AFTER A WHILE IT SHOULD ONLY TAKE A SHORT
AMOUNT OF TIME EVERY DAY AND YOU'LL HAVE
THOUSANDS OF VISITORS TO YOUR WEBSITE, ALL
EAGER TO BUY YOUR PRODUCTS!
OF COURSE, IF YOU'RE A WORKAHOLIC, ONCE YOU
HAVE ONE PRODUCT WITH ITS OWN NEWS
WEBSITE MAKING YOU MONEY, YOU CAN SET UP
ANOTHER, THEN ANOTHER, ETC.! YOU'LL SOON BE
DOUBLING YOUR INCOME EVERY MONTH, THEN
EVERY WEEK.