A news release is a public relations document written for journalists that follows a standard format and includes the essential details of who, what, when, where, why and how regarding a newsworthy event or announcement. An effective news release uses direct quotations to add interest, provides background information and context, and focuses on topics that will be considered newsworthy by journalists like timeliness, impact, progress or unusualness. The release should be typed on organizational letterhead when possible and avoid jargon, while representing the organization accurately.