9. Addressing the ceremony, ‘The News’ Resident Editor Mohammad Malick expressed pleasure over being part of a ceremony arranged to acknowledge the foresight and vision of fellow journalists who have influenced policy-making in the health sector at all levels. “Health should be front-page news in a country where a woman dies every twenty minutes,” Malick stated in a bid to emphasise that reporters who write on subjects other than politics should not be treated as lesser beings. He advised editors and channel owners to treat health as a permanent beat and to shed their political orientation in favour of issues that have a social welfare and development-related focus. Malick also called upon the government and international agencies to give international exposure to journalists so that they can broaden their learning horizons. “Our organisations do not have the entrepreneurial inclinations to take such initiatives,” he frankly conceded, hoping that the vacuum thus created would be filled by the government and international partners. He also advised journalists to use social issues as a benchmark to evaluate the performance of politicians. Responding to Malick’s suggestions, Jakhrani promised to take journalists along on various foreign trips as a learning experience. Health, he said, is an investment, not expenditure. “You are the backbone of the nation. You have the power of the pen to bring about change,” he said while addressing the journalists.Other journalists who qualified for gold medals are AshfaqYousafzai (Best Report International Correspondents); Rafya Haider (Best Report News Agencies); MariumKiyani (Rising Star Award for upcoming health reporter of the year Print Media); GhazalaNorin (Rising Star Award for upcoming health reporter of the year Urdu Electronic Media); Faisal Hakeem (Best Analytical Report Electronic Media); MukhtarAlam (Best Analytical Report Print Media); Fatima Ali (Most Breaking Stories); Haroon Rashid (Best Report Radio Journalism); RiazBurki (Best Report Live Events); Rubyna Amir (Best Investigative Report Electronic Media); Namood Muslim (Best Reporter Electronic Media English); Muhammad Tufail (Best Reporter Print Media Urdu). A new sub-theme will be announced for the awards each year, the media was informed.A special award for ‘Innovations in Health Journalism’ was announced for Amir Jehangir, CEO of Samaa TV. Moreover, special mementos were presented to Ali Arshad Hakim, chairman of NADRA; AsmaSherazi of ARY News; Dr. WaseemKausar, IG Motorways Police; MohammaddAmin Khan, Chairman ZAFAPharma, and Melissa Corkum, the head of polio communications in Unicef. The new face of polio communications in Pakistan started in January 2008 when Unicef engaged the British Broadcasting Corporation’s head to conduct trainings for health journalists across Pakistan. This was made possible through Melissa’s efforts. Eminent artists including FarooqQaiser, who took to the stage as Uncle Sargam, coupled with other characters of the popular puppet show ‘Kaliyan’ — notably ‘MaasiMuseebtay’ — as well as MasoodKhwaja spread cheer among the audience through skits laden with socio-political satire. The event concluded with dinner.