Presentation to Housebuilders and Estate Agents "understand and exploit changes in new world of property marketing"

3. remember the good old days...

4. when it didn’t take much creativity or effort to secure property sales.

5. the good old days Sufficient sq ft Floor plan Right spec Right price Secured sales

6. remember the good old days...

7. marketing communications functions were organised around certain principles of control.

8. then...

10. The recession was a wake up call for us all...

11. so what’s changed?

12. society has changed forever...

13. we have moved from an era of mindless consumption to...

14. one of mindful consumption.

15. You are no longer in control. The consumer is!

16. traditional media channels are working less effectively

17. no one buys a home based on catchy headlines and pretty pictures anymore

18. Today its all about the BUYER

19. buyers today are much more careful and consider all options before they decide to purchase!

20. today sustainability Long term Real value Living environment Buying home

21. they demand transparency

22. they need and want plentiful information..

23. so what does this mean for the world of property marketing?

25. its not about interrupting people with big full page adds.

26. its no longer about broadcasting your message, your product, your price.

27. its not going to work, buyers are not going to notice YOU!!

29. in a world of too many options and too little time...

30. buyers will just ignore you...

32. credible fact-based information campaigns are required to get prospects to engage.

33. so its time to rethink...

35. all need to be re-thought to reflect their new roles in this new world of property marketing.

36. the riskiest thing to do now is to be the same...

37. being the same and doing the same is not going to work, buyers are not going to notice YOU!!

38. choose to ignore what is happening this new world of property marketing...

39. the party has already started and will carry on without you..

42. If you’d like to chat about making a remarkable difference to your sales and marketing results then we’d like to listen. VISIT US AT www.midaspropertyconsultants.co.uk

45. questions