New trend family focused programming

1. NEW TREND:
FAMILY FOCUSED
PROGRAMMING
Teresa Lovely MS CHES
Business Coordinator for Worksite Wellness
Development
Kentucky Department for Public Health
Chronic Disease Prevention Branch

2. Individual Family Worksite Community
Everything is Interconnected
Socio-Ecological Model

3. Reaching Working Adults
Reaching Families
Reaching Children
Reaching Communities

4. The Business Case for Targeting
Family Health and Well-Being

5. • Dependents cost employers $1780/year on average in
medical spending.
• 33% of large employers’ employee beneficiaries are
dependents under age 25
• Children and teens account for 14.7% of healthcare costs
for a large employer.
(Source: Promoting Wellness on the Home Front: The Business Case for Targeting
Family Health and Well-Being Health Enhancement Systems )
The Business Case for Targeting
Family Health and Well-Being

6. • There are productivity losses for working parents of sick
and injured children.
• Productivity losses related to personal and family health
problems cost US employers $1685/employee/ year.
• Family issues create a tremendous amount of individual
stress.
• About 1 million workers are absent each day due to stress
costing about $602/employee/year.
(Source: Promoting Wellness on the Home Front: The Business Case for Targeting
Family Health and Well-Being Health Enhancement Systems )

7. • Research shows that close relationships have a
strong influence on health behaviors.
• If family members have unhealthy patterns, the
likelihood of employees making lasting changes
is low.
• There is a strong positive impact when healthy
habits at home support employee efforts to
change.
(Source: Promoting Wellness on the Home Front: The Business Case for Targeting Family Health and
Well-Being, Health Enhancement Systems )

8. Helping both employees and their
families to become healthier is an
opportunity for business to control
health costs, productivity and
business outcomes.

9. • “A study of 8000 corporate leaders finds they value a
supportive work environment, a challenging job and a
good fit between work life and home life more than
being well compensated.”
• “Because work and life are so tightly connected, both
stand to benefit from employer-sponsored health
promotion measures aimed at the whole family.”
• (Source: Promoting Wellness on the Home Front: The Business Case for Targeting Family Health and Well-Being Health
Enhancement Systems )

10. Health ImpactAssessment ( HIA) of the
Kentucky Worksite Wellness Tax Credit
• Inform of the potential health benefits of enacting the
Kentucky Worksite Wellness Tax Credit
• Consider broader health impact of wellness at the
worksite
opotential benefits of a healthier population
olower healthcare costs
ostronger economy and workforce
(Source: Lovely, T, Watkins, C. A Health Impact Assessment of the Proposed Worksite Wellness Tax
Credit (HB 74). August 2011.)
Family-focused Wellness Programming

11. Resources Activities
Kentucky Worksite Wellness Tax Credit
To show the impact of the Kentucky
Worksite Wellness Tax Credit
Motivate companies to
implement effective
wellness programs
resulting in healthier
communities
Healthier families,
including spouses and
children
Health care costs could
decline, while job
opportunities could
increase
Healthier worksites
could lead to better
social cohesion /well-
being
Responsible
agency
Technical
assistance
Develop
certification
process
Expert at state
level
Marketing
Create employee
wellness model
Create awards
Conduct trainings
Tracking
Increase in number of companies
offering wellness programs
Increase in number of
comprehensive wellness
programs
Increased number of health
promoting policies in workplaces
Capacity for job growth
Increased access to wellness
programs
Healthier families,
including spouses and
children
Improved social
cohesion/well-being in
Kentucky worksites
both internally and
externally
Healthier more
productive communities
HIA Logic Model
Situation
Goal
Rationales
Assumptions
Dr. Cecilia Watkins
Outcomes

12. Worksite Employees Families Community Kentucky
-Increased
number &
quality of
wellness
programs
-Healthier
lifestyles
-Healthier
lifestyles
-Healthier
members
-Healthier
citizens &
workforce
-Role model
for
community
-Role model
for families
-Improved
family health
and well-
being
-Improved
lifestyles,
social
cohesion and
well-being
-Stronger
Businesses
and
potential to
attract new
businesses
Potential Impact of Evidence-based
Worksite Wellness Programs
(Source: Lovely, T, Watkins, C. A Health Impact
Assessment of the Proposed Worksite Wellness Tax Credit
(HB 74). August 2011.)

13. Why Childhood Obesity Matters
1. Childhood Obesity Increases Health Care
Utilization and Costs
2. Poor Child Health Decreases
Employee Productivity
3. Children Are America’s Future Workforce
(Source: Business Group on Health)
http://www.businessgrouphealth.org/toolkits/et_chobesity.cfm

14. Family-focused Programs
• Baptist Health South Florida: “Families Step Up”
• General Mills’ “Families Living Actively Striving for Health”
• IBM’s “Children’s Health Rebate”
• Johnson & Johnson’s “Family Activity Challenge”
• Eastman Chemical Company “Families for a Healthier
Eastman”
• American Express “Healthy Living Program”

15. Baptist Health South Florida: “Families Step Up”
http://stateofwellness.org/

16. General Mills’ “Families Living Actively
Striving for Health (FLASH )”
• Launched in 2010 and partnered with a local health care provider to offer
employees and their a medically supervised weight management program at
greatly reduced cost
• 12 weeks, 2 hour sessions, children between ages of 7 and 12
• The program exceeded typical employer benefits but seen as an opportunity
to improve health benefits to combat childhood obesity and support families.
• The overall goal of the program was to help parents and their children
develop healthy lifestyles.
• General Mills received good feedback from participants on the program.
Source: Business Group on Health

17. IBM “Children’s Health Rebate”
• 12-week web-based program launched in 2008 to help parents assist
their children in maintaining a healthy weight.
• A $150 cash rebate that rewards participation.
• Designed for entire family to equip parents with tools and information.
• Program focuses:
Adequate physical activity
Consistent healthy eating
Appropriate screen time
Positive parental role modeling
• Program evaluation :
2/3 of employees who participated - reported their children
were exercising more or maintaining
59% of children and 64% of adults improved body weight or
maintained
Both parents and children showed improvement in healthy
eating and physical activity behaviors, as well as a reduction in
screen time. (Source: Business Group on Health)

18. Johnson & Johnson’s “Family Activity Challenge”
• Launched in 2009 and targets families with children 6-12 years of age
• Home-based program helps parents create family time centered on physical
activities.
• How It Works
• Challenge is a 12-month program that allows families to progress through
various stages at their own pace.
• Program consists of electronic marketing materials, activity brochures mailed to
the home, guide books, reminder e-mails and raffle prizes.
• Employee Feedback
• Since June 2010, 400-plus families have enrolled in the program.
• Satisfaction surveys indicate employees and their families enjoy the program.
• Provides a chance to spend quality time together and to reinforce, at a young
age, the importance of staying active for a healthy lifestyle.
• The children especially enjoy having the brochures and materials sent to them at
home.
(Source: Business Group on Health)

19. Chemical Company
“Families for a Healthier Eastman”
• 2011 Koop Award-winning company
with a growing focus on families
• Believe programs need to be organized and led by
volunteers from employees’ families.
• Uses facebook and web site to connect with others
on projects ranging from a fitness road race expo to
cooking demos
• Hosted farmers market event, “’Farmhouse Gallery &
Gardens’”
• Celebrate back-to-school time with education and
learn how to use the produce purchased at the
farmers market to pack healthier lunches for school.
(Source: How Do You Engage Families in Health Promotion? Paul Terry Art of Health Promotion)

20. American Express “Healthy Living Program”
• Honored by National Business Group on Health with Best Employers
for Healthy Lifestyles Award for Fourth Consecutive Year 2012
• Parents and their kids were invited to participate in a half day of
basketball drills and learning about healthy eating at the NBA Fit
program.
• Kids calendar with original art about healthy living from the kids
• A raffle for a Family Fitness Quest for those who submitted a month
of fitness activities,
• Kids club designed to tap the influence of children in family decisions
that affect health.
(Source: How Do You Engage Families in Health Promotion? Paul Terry, The Art of Health Promotion)

21. “We think family and community support is critical for
sustainable behavior change,” says Anita Shaughnessy, Vice
President of US Benefits and Program Wellness “Healthy Living
Program” American Express.
“We recognize that these kids may be our employees
someday so we’ve taken an aggressive, creative and
marketing-based approach to engage our employees
and their families. It ultimately benefits our brand and
our business,” said Shaughnessy
(Source: How Do You Engage Families in Health Promotion? Paul Terry, The Art of Health Promotion)

22. What Can Employers Do?
• Implement a comprehensive wellness program that
includes families
• Establish workplace policies to create the framework for
employer initiatives to improve family well-being
• Help employees develop healthy family lifestyles in the
home
o Educate employees about family focused wellness
o Provide tools and information to assist employees and families
o Refer employees (parents) to community resources
oRecognize the interconnection of work, home, and
community on health and well-being

23. Conclusions
• Family support is a critical element for long-term adoption
of healthy behaviors of employees.
• 70% of US children live in households where both parents
are employed” (Source: Promoting Wellness on the Home Front: The Business Case for Targeting
Family Health and Well-Being Health Enhancement Systems )
• Family well-being affects organizations financially through
healthcare costs, absenteeism, and productivity.
• Employers can have a positive influence on employee
and family well-being and the community with health
promotion programs that target the whole family

24. QUESTIONS ?
Teresa Lovely MS CHES
Teresa.lovely@ky.gov