This document presents a pitch for a $150,000 seed investment in Team Maryjane's "Dispensary in a Box" marketing platform for cannabis dispensaries. The platform provides an all-inclusive marketing solution for dispensaries, including a responsive website, SEO, social media posting, hosting, and online ordering. It addresses the lack of marketing expertise among dispensaries. The platform is priced affordably at $800/month compared to individual marketing costs. Projections estimate millions in revenue within 3 years. The funds would be used for hiring additional staff and initial operating/marketing expenses to launch the platform.

1. Team Maryjane presents
Dispensary in a Box
The answer to the dispensary marketing challenge.
An all inclusive marketing platform for dispensaries.
Seed Round $150,000 for 15% equity

2. Agenda
5. Benefits to Dispensaries
6. Team Maryjane
7. Competition
8. Financials
● Projections
● Use of Proceeds
1. Market Challenge and Solution
2. Industry Trends
● Legalization
● Dispensaries
● Revenue
3. Opportunity
● Acceptance, Demand, Retail
4. Our Solution - Dispensary in a Box

3. Market Challenge
Historically we have seen that dispensaries lack:
▶ marketing expertise
▶ marketing experience
▶ regulatory expertise
▶ the time it takes to market effectively
All of which are essential to compete, present, grow
and sustain their businesses.

4. Solution
An all inclusive marketing platform developed
and built just for dispensaries.
Using proprietary software, Dispensary In A
Box designs, provides and manages all the
critical elements for successful dispensary
marketing.

5. DISPENSARY IN A BOX
All in One Marketing Solution
▶ RESPONSIVE WEBSITE
A mobile-optimized, user-friendly website that adjusts
automatically to any size screen – desktop, laptop,
tablet, or phone.
▶ SEARCH ENGINE OPTIMIZATION
Get more traffic with a website optimized for local
search, allowing your customers to find you easily when
searching on line.
▶ SOCIAL MEDIA POSTING
Consistent, well-crafted social media posts that
promote your brand and help you grow a community
of fans on the social web.
▶ HOSTING
Hosted at high performance speeds with a 99.99%
uptime, daily backups, updates, site performance and
malware monitoring.
▶ WEBSITE EDITS
Includes up to 2 hours of edits per month for minor
changes like specials, update to business hours, staff
changes, etc., and is handled via email within 48 hours.
▶ ONLINE ORDERING
Allowing users to order online and pickup in the store
doesn’t just dramatically decrease wait times. It’s been
shown to increase average ticket size by 15%.

6. The Cannabis Business is Taking Off
1. Revenues
2. Dispensaries
3. Legalization
4. Investments

7. The Map is Filling Up!
Legalization Trend
1996 - California
1998 - Washington, Oregon, Alaska
1999 - Maine
2000 - Colorado, Hawaii, Nevada
2001 - Montana, Vermont
2006 - Rhode Island
2007 - New Mexico
2008 - Michigan
2010 - Arizona, DC, New Jersey
2011 - Delaware
2012 - Massachusetts, Connecticut
2013 - New Hampshire, Illinois
2014 - Maryland, Minnesota, New York
2016 - Arkansas, Florida, N. Dakota,
Ohio, Pennsylvania
2017 - West Virginia, TBD

8. Dispensary Growth - Retail is Growing FAST
● Estimated 2700 dispensaries in California alone (primary target)!
● 4,500 nationwide, expected to grow to 6,500 by 2019
The Old Model
The New Dispensaries

9. U.S. Cannabis Industry Trend - $$$$

10. “
”
Explosive industry and
dispensary growth is creating
incredible opportunities.
And challenges!

11. ● The acceptance is here. Legalization is a
reality.
● The demand is here. People want it.
● The distribution is here. Explosive retail
growth.
● Revenue growth is here. Businesses, cities
and states are making money. A lot of
money!
Opportunity

12. Critical Dispensary Marketing Inadequacies
No Strategic Differentiation
▶ Professional Website that works across all media and for all
generations.
▶ Local and organic SEO - dispensaries must be found on all search
engines incl. Google, Apple, Bing and WeedMaps
▶ Social Media - most don’t post at all, when they do they often get shut
down due to lack of understanding of the regulations and restrictions.
▶ Professional Image - Zero or bad branding, website, and storefront.
▶ Customer Outreach - Very little marketing, even less text message
and/or email marketing.
▶ Loyalty Programs-Countless options. How to choose which one is best?
▶ Lack of time and expertise to design, run and manage their marketing.

13. Websites - Old vs. New
● Our research has shown almost 50% of dispensaries
don’t even have a website (over 65% in California)!
Typical Dispensary Website
Not mobile accessible, can’t order online, out of date,
stoner-esque looking.
DiB Website
Mobile optimized, online ordering, branding appeals to
the current trends and target market of dispensary
shoppers: women and baby boomers.

14. Inadequate Local SEO
● DiB puts dispensaries on the map! (Google, Apple and Bing)
Google shows 9 Actual-24!
Search Engine Optimization is vital to
dispensaries. New consumers and
recreational users look for
dispensaries on search engines like
Google and Apple maps (left).
Experienced users look for
dispensaries on WeedMaps (right).
Most dispensaries are listed only on
WeedMaps and NOT on Google or
Apple maps where they should be.

15. DiB Benefits to Dispensary
1. Comprehensive Program
2. Competitive Advantage
3. Professionally executed and managed online presence
4. Improved visibility
5. Affordable “No brainer”
a. A la carte options are ineffective and expensive
6. Connected and engaged customers
7. Minimal time and effort expended
8. Improved Revenues and Bottom Line

16. Priced at $800 per month for Sprout, the
essential, all-inclusive package.
This is well under existing pricing options for
a la carte marketing efforts.
All for one small monthly payment

17. $4K to $8K
$500 to $2K/m
$500 to $1500/m
lots
Price Advantage
Website (Content, Images, Design,
Development, Hosting, Updates)
SEO (Search Engine Optimization)
Social Media (Facebook, Twitter, Google+)
Time Requirements
✔
✔
✔
minimal
A La Carte DIB
● Thousands up front, and (to do it right) on going expenses of $1,000
a month...or just $800 a month for DiB?

18. Team Maryjane
▶ Team Maryjane is a team of
dedicated marketing
professionals that have been
setting the standard for
marijuana marketing since 2015.
▶ By working with some of the
largest brands in the industry,
we’ve learned and know what
works. Dispensary in a Box puts
this knowledge and expertise
into a plug-and-play marketing
system designed specifically for
dispensaries.

19. Team Maryjane Marketing
(What we do every day)
▶ Advertising
▶ Pay Per Click
▶ Social Media
▶ Content Writing
▶ Interactive Web Design
▶ Digital Marketing Strategy
▶ Search Engine Optimization
▶ Brand Strategy, Branding and Execution

20. Team
Maryjane
Partners
Syncing with
existing cannabis
businesses also
aides in our
success.

21. Team
Maryjane
Clients
We’ve worked
with some of the
biggest (and the
smallest!) names
in the industry.

22. Competition
While certainly competition exists, we have found no one that is offering a
Packaged Solution outside of the cannabis industry. This model was
actually created out of these uber-successful “marketing in a box”
companies currently in operation:

23. Competitive Advantage
▶ Website creators run the gamut from professionals all the way to your
son’s friend on a computer in his basement. Most do not understand
the requirements of a lead-converting, search engine-optimized
website and the regulations we face in the cannabis industry. We do!
▶ Sites are frequently shut down or “kicked off” of platforms like
Facebook and Instagram, because marketing companies don’t know
or understand the regulations. We do!
▶ Competitors do not have access to, or relationships with other
technology providers. We do!

24. Revenue Projections (Conservative)
● Projections are based on sales people selling between 1.5 to 2
DiB’s per week. Revenues and #’s of Dispensaries compound.

25. Expense Projections (6 month)
Complete Projections available upon request.

26. 3 Year Projections

27. Use of Proceeds: $150,000
Overall, we want to hire a Chief Operations Officer to build out the SOPs for
each individual item of the Dispensary in a Box, and then the DiB as a whole,
while at the same time bring on a VP of Sales to develop a sales force.
SPECIFICALLY:
▶ Additional Hires $35,000
▶ Operating Expenses/Overhead $85,000
▶ Marketing $30,000
Website, initial roll out and email campaign (PR), trade shows, print
advertising, industry mags, industry events.

28. Additional Hires
Erica Wood
Commercially-focused with
deep operational, marketing,
and business development
expertise with a unique
combination across strategy,
development and tactical
execution, as well as a
background in supporting
company acquisitions.
Lisa Anderson
Grew a b2b product company
from $0 to millions of dollars a
year in revenue in 12 years.
Expertise in providing coaching,
training and development for
sales teams, coordinating and
leading training programs that
deliver positive results.
Georgia Hoyer
Over 6 years of successful
experience managing strategic
brand direction, business
development, and operations
structure and team leadership
in manufacturing and startup
industries.
Recently sold her company to
Pelican.

29. Exit Strategy
As has happened countless times over the last many
decades, when a large agency decides to move into
another market/industry, they purchase the guys that
already have a foothold.
When cannabis becomes legal, OR when the large
agencies are no longer fearful of losing their large clients,
they will purchase us. In 2 years, we will be the dominant
player in the cannabis industry.

30. Josh Whitaker
josh@teammaryjane.com
(720)276-3136
If you have any questions...