Presented at Sector 3.0 in Warsaw, May 2015. New trends, fashion or not far future? Offline vs online How to do fundraising? Several tools for fundraising

1. „New technologies in
fundraising”
Azadi Sheridan
Productle (UK)
27th May 2015

2. Agenda
• New trends, fashion or not far future?
• Offline vs online
• How to do fundraising?
• Several tools for fundraising

3. Who am I?
• Approaching 20 years
in not-for-profit sector
• 11 years for with
world’s leading
fundraising software
vendor
• Now independent
consultant and social
entrepreneur

4. BRACE
YOURSELVES
THERE IS A LOT oF
FUNDRAISING TECH
COMING

5. Rene Magritte

6. “It’s also an
instrument of
change.”
Amnesty
International

9. How do UK people give?

10. Never assume...

11. Viral
• https://www.youtub
e.com/watch?v=RB
Q-IoHfimQ
• https://www.youtub
e.com/watch?v=L9
O8j9QPZc8

12. #NoMakeUpSelfie

14. • Generated 600
news stories
• Reached 80 per
cent of UK
adults
• Achieved
221,400
Facebook fans
and 8,000
Twitter

15. Non-non-profits

17. Look at the follows…

18. Celebrity = success??
Not successful – no change in
donations per 15 minutes.

19. Cultivate the audience
• = 0.078%
response rate
of 648,000
views
• vs
• 7% - standard
direct mail
response
• vs
• 25% response
rate of email
P2P ask

20. Other Recurring
• Text
• Credit Card

21. Innovation focused on retention
• Automated
follow ups
• Personalisatio
n
• (Expenditure)

23. Relevant formal feedback

24. http://rnli.org/latestlaunches/Pages/late
stlaunches.aspx

25. Why is
retention so
important?

26. Creative Partnerships

27. Direct Debit
• 60 million payments = >£1.2 billion per
year
• The average annual cancellation rate in
2013 was 3.1%
• The highest in 10 years is 4.33%
Source: Rapidata Charity Direct Debit Tracking Report 2014

28. Analytics
• And also
• Other products
purchased
• Similar products
from other
companies
• Has children?
• Link to cause

29. Look at the data...

30. Know your supporter

31. Know your supporter

32. Be honest

33. Technology Opportunities
• Google hangouts – exclusive clubs?
• Video feedback reports
• Banner advertising – good again?
• Corporate sponsorship - need to prove
your brand value
• So much more!

34. Breaking news…. H20nly

35. Some Conclusions
• Relationship NOT technology
• Keep network interested – donation and
interaction
• Focus on the donor outcome -
engagement or payment?
• Leverage goodwill – help share well!
• Say thank you!
• Great websites:
– www.sofii.org
– http://npengage.com

36. Thank you!
Azadi Sheridan
e-mail: azadi@productle.com
Linkedin.com/in/AzadiSh
@AzSheridan