The document discusses the need to rethink how and where people live, work and play as digital worlds transcend the physical. It introduces "New Neighbourhoods" as a blueprint for creating healthy and happy cities. New Neighbourhoods will embrace aspects of proptech startups like having a continual flow of new ideas to test and evolve neighbourhoods over time in order to meet the needs of future generations. New Neighbourhoods will not be defined by physical locations but will enable connected communities regardless of where people are.

1. A modern day manifesto for the property industry
ProteinAgency
new neighbourhoods

2. Placemaking is changing. As digital worlds transcend the
physical there’s a need to rethink how and where we live,
work and play. New Neighbourhoods is our blueprint for
what it takes to create a healthy and happy city.
new neighbourhoods
ProteinAgency #newneighbourhoods

3. gentrification
urbanisation
regeneration
placemaking
“Leverages a local community’s assets, inspiration, and
potential, with the intention of creating public spaces
that promote people’s health, happiness, and well being”
— Jane Jacobs, 1962
ProteinAgency #newneighbourhoods

4. what does placemaking mean today?
ProteinAgency #newneighbourhoods

5. ProteinAgency #newneighbourhoods
what’s london going to look like in 20 years?

6. ProteinAgency #newneighbourhoods
how do we build healthy and happy cities?

7. ProteinAgency #newneighbourhoods
who are making these new neighbourhoods for?

8. gentrification
urbanisation
regeneration
placemaking
new neighbourhoods
ProteinAgency #newneighbourhoods

9. As the majority of the world’s population now live in
cities, let us be more human to the needs, cultures
and struggles of the current and future communities.
1.
human first
“Develop and not capitalise
new neighbourhoods.”
ProteinAgency #newneighbourhoods

10. As the first truly digital generation (Gen Z) enters the
property and employment market, they effortlessly
blur the lines between online and offline worlds.
2.
a reset
“The value of the physical will always be
benchmarked against the digital.”
ProteinAgency #newneighbourhoods

11. New Neighbourhoods fully
embrace every aspect of the
#PropTech startup mentality.
3.
always in beta
“Always have a continual flow of
new ideas to test, fail and scale.”
ProteinAgency #newneighbourhoods

12. In order to meet the values of future
generations, the property sector can
- and should - be a leader in the
fields of sustainability, renewable
energy, and design-thinking.
4.
pays forward
“Have empathy for your
immediate inhabitants, as well as
the planet you occupy.”
ProteinAgency #newneighbourhoods

13. How, what, where and when
people eat, drink and shop is
defined by convenience, values
and personality, rather than your
place on the high street.
5.
subverting retail
“Flexible ‘white box’ spaces
that enable a continually
changing calendar of locally
curated experiences.”
ProteinAgency #newneighbourhoods

14. Locations are valued on the speed of the wifi and
quality of coffee (for those that want to work) or
the tranquility and vibe (for those that aren’t).
6.
(never) not working
“New Neighbourhoods are designed
to enable - no matter your need.”
ProteinAgency #newneighbourhoods

15. New Neighbourhoods will not be anchored to a
physical location, they will be transient and more
brand-like in their ability to connect with likeminded
people regardless of where they are in IRL.
7.
connected communities
“The meta of where and what
a neighbourhood is will
continue to evolve.”
ProteinAgency #newneighbourhoods

16. ProteinAgency #newneighbourhoods

17. thanks!
We help businesses grow. If you have a project
you’d like to chat about, please get in touch:
ProteinAgency
William Rowe
will@prote.in
07961117950