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This document analyzes the strengths, weaknesses, opportunities, and threats for Big Bazaar. It identifies Big Bazaar's strengths as its strong brand equity, modern infrastructure, and everyday low pricing strategy. Weaknesses include an inability to meet store opening targets, falling revenue per square foot, and negative perceptions among consumers. Opportunities exist in organized retail growth, evolving consumer preferences, improving the in-store experience, new formats, and targeting developing areas. Threats come from competitors, government policies, unorganized retail, and economic conditions.
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New Microsoft Word Document (2)
- 1. Big Bazaar Strength • High brand equity • State of art infrastructure • Edlp(every day low price) • Pop prromotons variety of stuff under single roof • Understanding consumer preferences • Real state & infrastructure Weakness • Unable to meet store opening targets • Falling revenue / sq.ft. • General perception • Perception amongst consumer Opportunity • Organized retail(4.15%) • Evolving consumer preferences • In store experience improvements • New formats & consumption space • Targeting area more prone to development Threat • Competitors • Govrment policies • Unorganized retail • Economic condition