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The Webb International Group
LLC
Business Development, marketing, operations, and strategic planning
Market Study / Strategic Plan
Client’s Strategic Position: • Market served
• Historic, current, targeted M/S
• Technology, R&D
• Aftermarket support
• Capacity utilization/capability
• Financial resources
• Comparative strengths/weaknesses
• Barriers to entry
• Product life cycle
• Distribution
• People/labor
• Unit cost/profitability
• Best sources of
competitive advantage
Competition: • Strengths / Weaknesses
• Perceived strategies
• Client opportunities/threats
Industry Trends
Marketing Channels
Environmental Factors: • Cyclicality
• Foreign competition
• Labor availability/stability/cost
• Price stability
• Barriers to entry
• Government regulations
• Energy dependence
• Raw material availability
• Raw material cost
• Political assessment/risk
History: • Sales
• Market available/served
industry market
• Market penetration/share
• Growth
Forecast: • Growth
• Market available/served
industry market
• Market penetration/share
• Sales
Strategic Alternatives
Strategic Recommendations
Tactical Action Plan
Recommendations

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strategic plan outline elements v1 10.15

  • 1. The Webb International Group LLC Business Development, marketing, operations, and strategic planning Market Study / Strategic Plan Client’s Strategic Position: • Market served • Historic, current, targeted M/S • Technology, R&D • Aftermarket support • Capacity utilization/capability • Financial resources • Comparative strengths/weaknesses • Barriers to entry • Product life cycle • Distribution • People/labor • Unit cost/profitability • Best sources of competitive advantage Competition: • Strengths / Weaknesses • Perceived strategies • Client opportunities/threats Industry Trends Marketing Channels Environmental Factors: • Cyclicality • Foreign competition • Labor availability/stability/cost • Price stability • Barriers to entry • Government regulations • Energy dependence • Raw material availability • Raw material cost • Political assessment/risk History: • Sales • Market available/served industry market • Market penetration/share • Growth Forecast: • Growth • Market available/served industry market • Market penetration/share • Sales Strategic Alternatives Strategic Recommendations Tactical Action Plan Recommendations