Pharmaceutical companies are increasingly promoting drugs through new media channels like internet detailing, teledetailing, and e-meetings. Pfizer's Pristiq and Merck's Singulair received large budgets for these promotions. From 2006 to 2010, spending on new media promotions increased from $5 million per month to $26 million as traditional promotions declined and internet promotions grew. From October 2009 to September 2010, $327 million of $24 billion total drug promotion spending went to new media like teledetailing, internet detailing, and e-meetings, with teledetailing receiving the largest share.