A lecture I gave in december 2009 at the Erasmus University in Rotterdam, NL for Master Students Communication. About how our office engages in new media and how this is representing a shift in how the creative industry is using new media. (first part is a short architectural framework + office positioning).

1. 091120

2. Vi • sion |ˈvi zh ən|
noun
The ability to think about or plan the future with imagination or wisdom.
A mental image of what the future will or could be like.
IMAGINATION, creativity, inventiveness, innovation, inspiration, intuition, perception, insight, foresight,
prescience

3. Presentation
Office
Strategy
Strategy 2.0

4. Office

5. The world is changing.

6. Financial systems/ _prosperity

7. Social/ cultural values _people

8. Political processes _politics

9. Environmental conditions _planet

10. Ar • chi • tect |ˈärkiˌtekt|
noun
A person who is responsible for inventing or realizing a particular idea or project

11. Role of the architect
“ I then saw only three possible roles for
architects;
- we could conserve our
historical role as translators of,
and form-givers to, the political
and economic priorities of
existing society.
- we could function
as critics and commentators,
acting as intellectuals who reveal
the contradictions of

12. Vi • sion |ˈvi zh ən|
noun
The ability to think about or plan the future
with imagination or wisdom.

13. mission
Mis • sion |ˈmi sh ən| noun
an important assignment carried out for political, religious, or
commercial purposes, typically involving travel : a fact-finding mission
to China.
• [treated as sing. or pl. ] a group of people taking part in such an
assignment : by then, the mission had journeyed more than 3,500 miles.
• [in sing. ] an organization or institution involved in a long-term
assignment in a foreign country : the majestic garden of the West German
mission | : [as adj. ] the mission school.

14. Am • bi • tion |amˈbi sh ən| ambition
noun
a strong desire to do or to achieve something, typically requiring
determination and hard work : her ambition was to become a model | he achieved
his ambition of making a fortune.
• desire and determination to achieve success : life offered few opportunities for
young people with ambition.
ORIGIN Middle English : via Old French from Latin ambitio(n-), from
ambire ‘go around (canvassing for votes).’

23. Strategy

24. - research
- debate
"to be inspired, stay in touch, get involved, inspire us... ".
- implementation

25. Context vs. Nontext

26. Workshop:
Creating a multi-disciplinary platform/ mindmap.
Challenging you to reflect on civilization; sharing
ideas of a possible crack and progressive setback in
cycli to generate a continuum.
Opbouw workshops
misschien omschrijven
aan de hand van wat ik
in die uitnodigingen
geschreven heb?
Workshop 1: invitation

27. Workshop 1

28. Workshop 2

29. Strategy 2.0

55. martijn de geus
Vision Included
stadhuisplein 9
3012 ar rotterdam
the netherlands
+31 6 205 39 592
martijn@visionincluded.com
visionincluded.com
twitter.com/visionincluded
architzer.com/
linkedin.com/in/mdegeus