John DeCosta Principal Broker - Keller Williams Realty Portland Premiere  John DeCosta began selling Real Estate in 1978 and has closed over 1500 transactions. John interacts with many local and national networks of Realtors and Clients, and keeps detailed databases on all phases of valuing real estate. Selling homes through many peaks and valleys has taught valuable lessons that assist clients in making real estate decisions in today's bumpy market. John represents many local builders, corporations and lenders on their properties. John is a familiar face at many of the larger local employers and assists in many relocations.

1. TRUST US TO MARKET YOUR
HOME FOR MAXIMUM EXPOSURE

2. Meet Our Team Professionals
John DeCosta
Principal Broker - Keller Williams Realty Portland Premiere
John DeCosta began selling Real Estate in 1978 and has closed over 1500 transactions. John interacts with many
local and national networks of Realtors and Clients, and keeps detailed databases on all phases of valuing real estate.
Selling homes through many peaks and valleys has taught valuable lessons that assist clients in making real estate decisions in
today's bumpy market. John represents many local builders, corporations and lenders on their properties. John is a familiar face
at many of the larger local employers and assists in many relocations.
Priscilla DeCosta
Principal Broker - Keller Williams Realty Portland Premiere
Priscilla is an award winning new home specialist and buyers agent. Originally from California, she started selling real estate in the 1980's.
She is from a real estate family, and was an outstanding agent in the Bay Area town of Benicia, California.
When not selling real estate, she is involved in rescuing dogs and many activities with the Humane Society
Kari Court
Office Administartor / Broker - Keller Williams Realty Portland Premiere
A native to the Pacific Northwest Kari has lived and worked from Seattle Washington to Portland Oregon. In 2005 Kari started
working as a transaction assistant for a top producing team with Keller Williams Realty in Portland Oregon.
Kari is a member of the culture committee at Keller Williams Realty and helps in organizing office fund raisers and also participated in
local community events such as Race for the Cure, Adopt a family, Portland coat drive and local food drive. Kari also coaches softball
for Beaverton Little League.
She joined the DeCosta Team in 2008 and is happy to be a part of a team that works hard. She makes sure that lines of
communication are kept open between agents and clients and assists The DeCosta Team and their clients with sales transactions.

3. Extended Marketing Reach
When you list with me, we’ll have access to the Keller Williams
Listing System, or KWLS. This proprietary, exclusive system
ensures your property is marketed online 24/7 through more
than 350 of the most popular search Websites.
KW Listings are automatically sent to the top real
estate marketing websites.
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4. Benefits of having a 1-800 Number
• Buyers can call the 1-800
number 24hrs a day to
listen to the most recent
details about your listing.
We can change the
recording at any time so
that buyers are informed
of the latest information
about your home.
• Once buyers call the 1-800
number we are emailed
their phone numbers so
that we can follow up with
them and answer any
additional questions that
they might have about
your listing.
We send out flyers to agents
All over the Portland Metro Area
and also post them in our office

5. ShowingSuite.com keeps you informed & up to do
on how we’re marketing your property

6. We are constantly working on your listing’s exposure.
These are some of the tasks that we are constantly performing to
keep your listing at the top of the search engines

7. What T Expect Once We Get
o
An Offer On Your Listing
Once We Receive An Offer On Your Home
· We will review all the documents
· Arrange the best way for us to discuss and review the offer with you
Once Your Offer Is Accepted
•· We will get all signatures needed to complete the earnest money agreement
•· We will open escrow
•· We will help you get all contingencies removed as soon as possible
•· We will assist you in getting all inspections, repairs and appraisals completed quickly
•· We will make sure the lender has a completed copy of the earnest money agreement
One Week Before Closing
•· We will review all items for completion
•· Arrange to get house keys to the new buyers
•· Check up with lender to make sure that documents are at title
•· Confirm signing appointments for buyer/seller
Once We Close Escrow
•· We will get you completed copies of all signed paperwork on disc
•· We will follow up with you to make sure that the move went well
•· We will contact you for a testimonial for our website
•· Update client info

8. Keller Williams Culture
People Who care
A lot of companies say they function as a family. At Keller Williams
Realty, we truly do and this approach guides us every day in how we conduct our business.
We support one another in achieving goals and celebrate the accomplishment of milestones. We treat each
other with respect and integrity. We challenge ourselves and our colleagues in a productive, meaningful way.
We encourage growth and self-discovery, and have fun in the process. And we lend a hand whenever it is
needed.
Our Mission
To build careers worth having, business worth owning and lives worth living.
Our Vision
To be the real estate company of choice for a new generation of sales associates and real estate owners.
Our values
God, Family, then business
Our Belief System
Win-Win Or No Deal
Integrity Do The Right Thing
Customers Always Come First
Commitment In All Things
PORTLAND PREMIERE Communication Seek First To Understand
Creativity Ideas Bef ore Results
Teamwork Together Everyone Archives more
Trust Starts With Honesty
Success Results Through People

9. Market Activity
Header
Your Home's Optimum Time-On-Market
General definitions of market value usually say that it is the price a home should sell for when it has been on the market
for anywhere from three weeks to two months.
However, if you want top dollar for your home, experience shows that you should try to get and accept a solid offer
sometime during the third to fifth weeks that it's on the
market. It is during this three-week "window" that your home will enjoy maximum market exposure and buyer interest.
Beyond five weeks your home will increasingly be viewed as a "stale" listing -- i.e. as a commodity with a history of being
rejected by other buyers. Consequently, there will be less interest, less showings, less offers and less likelihood that you'll
get your asking price.
This is why it is crucial that your home be priced correctly during the three-week window.

10. Pricing
Header Pyramids
How you price your home will directly impact how many buyers, showings and offers you
attract, and ultimately to how easily it sells. At the pyramid's center is the fair market value at
which a reasonable percentage of buyers would view and purchase your home. When you
underprice your home you'll attract a greater percentage of buyers, and when you overprice it
you'll attract a lesser percentage of buyers.

11. The Consequences of Overpricing
Header
The strategy of overpricing your property -- knowing that you can reduce the price later might make sense at first
glance. However, it seldom works. In fact, sellers who overprice their properties -- even just 10% above market
value often end up getting less than they would if they had priced it properly from the start.
Here is why:
· A high price on your property makes other comparable properties more attractive, so you actually help to sell your
competition.
· Fewer buyers will respond to ads, fewer agents will show your property to their buyer clients, and you'll get fewer
serious offers.
· Inflated prices often lead to mortgage rejections and critical lost time waiting for finance approvals that don't go
through.
· Reducing the price after buyers have begun to perceive your home as a "stale" listing will not generate nearly as
much interest as if you'd priced it properly from the start.
This is why rightly pricing your property to coincide with its window of maximum market exposure and buyer interest is
so important.
PRICE MARKET
VALUE