CSR and Value Creation: shareholders, communities and governments
Future Search 2011
1. From March 28 – 30, 2011
over 100 community leaders including
public officials and a cross section of stakeholders
from the MACC Area
came together for a ground breaking
Future Search
focused on 21st Century Governance
in the Greater Holland/Zeeland area
4. ! We believe the Holland/Zeeland community is a very
special place
! We recognize the world has changed
! We acknowledge that economic forces have impacted
the effectiveness of our area business models and the
way we must approach our future
5. ! Governments provide essential services
! Business provides revenues that flow through
government, non-profit and educational institutions
! Cost of government services directly impacts
economic competitiveness and quality of life
! We must find ways to deliver essential government
services at lower cost per capita
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13. Future Search had 95 participants
representing 10 stakeholder groups
45. FOCUS ON FOCUS ON FUTURE COMMITMENT
PAST PRESENT SCENARIOS TO ACTION
COMMON GROUND
DAY 1 DAY 2 DAY 2/3 DAY 3
46. Participants moved
about the room and
populated 4 timelines
over 20 feet in length,
displaying key events
from four perspectives.
Each group then
synthesized the input
and told the story of our
community!
49. The group generated a
VERY large mind map
describing close to 100
external realities/trends
shaping H/Z governance
in these areas:
‣ e conomic
‣ s ocial
‣ environmental
‣ technical
Every participant then
engaged in a multi-voting
exercise documenting
major trends having the
most significant impact
on Holland/Zeeland
governance
57. Each stakeholder group
was asked to discuss how
major trends affect what
they do.
Stakeholder groups were
then asked to present what
they have done that they
are most proud of, and
most sorry about?
Group presentations were
brutally honest and began
laying the groundwork for
what was to come…
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64. ‣ Partnerships ‣ Jobs have left Michigan
‣ Safe communities ‣ Young people are leaving
‣ Framework for ‣ complexity of gov t
collaboration ‣ Divisiveness A sample of the output
‣ People taking risks, ‣ Slow movement on big from all groups. Prouds
thinking outside the issues and Sorries enable each
box ‣ Not focused on future stakeholder group to
‣ Public/private ‣ Have not embraced acknowledge and take
partnerships diversity responsibility for their
‣ Leadership support ‣ Economic segregation in actions
‣ LGChem community
‣ Macatawa Greenway ‣ Water sharing agreement
‣ MACC ‣ Cleanliness of Lake Mac
‣ Quality of life
65. This was a time for mixed groups to
reflect on their desired futures and dream
about what Holland/Zeeland governance
could look like in the year 2035.
Creative presentations allowed for group
fun, but everyone took the task seriously,
describing bold, innovative ideas and an
inspiring new future for our area....
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71. The large group
challenge was to listen
carefully and find the
common ground across
all of the thought-
provoking future
scenarios.
72. Common Ground is the
starting point from which
diverse stakeholders come
together and agree on shared
action areas.
73. Groups formed around
the 10 common ground
themes and spent many
hours working through
the challenging task of
creating action
statements around each
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76. Participants knew they
were representing their
community in this
process, and that these
action statements would
help shape our future.
