Why a Home Seller
Should Sell Through a REALTOR                                     ®



REALTORS® have buyers’ confidence...
Why Should You Depend on an
     Ebby Halliday, REALTORS Associate                                      ®



     When Sel...
My Seller Services
• Review the law of agency and your choices of representation
• Discuss your goals as a seller and dete...
My Seller Services   page 2




             • If needed, assist you in purchasing another home
             • Be availabl...
What we will need to get started . . .
In the listing and selling of your home, please provide the following items. These ...
An Idea List from Ebby to
Show and Sell Your Home
Look At Your Home From The Outside,                                     ...
Seller’s Home Features Worksheet:
“Beauty is in the Eye of the Beholder”
To help us market your property most effectively,...
Seller’s Disclosure Notice
Texas state law requires sellers of residential property to provide a Seller’s Disclosure Notic...
Pre-Sale Home Inspection
Surprise! It can be great fun at a birthday party, but not when it may delay or threaten the sale...
SOURCE        BUYERS
             OF




     ASSOCIATE’S
        SPHERE
          OF
      INFLUENCE

                   ...
14




                                                                       TOP 5
                                      ...
$1-MILLION PLUS SALES
                                              NTREIS MLS SALES
                                     ...
LICENSED RESIDENTIAL SERVICE COMPANIES
        The following is a partial list of Residential Service Companies licensed t...
Why You Need a Real Estate Professional
There are many pieces to a real estate transaction that must be put into place to ...
Why You a Need Real Estate Professional                 page 2




                •   What happens if flood insurance is ...
How to Choose Your
Real Estate Sales Professional
Look for a real estate sales professional who has the REALTOR® symbol.
 ...
98%
                                    of our Buyers and Sellers
                                      rated our Associat...
Dear

Ebby Halliday, REALTORS® is pleased to present the enclosed offer to purchase your home
from the following buyers:
A...
You’ve come to the right place . . .
Ebby Halliday, REALTORS® has the people, the technology, the prestige and the
marketi...
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
Ebby Halliday Real Estate   Jan Harmon Realtor
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Ebby Halliday Real Estate Jan Harmon Realtor

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Ebby Halliday Real Estate Jan Harmon Realtor

  1. 1. Why a Home Seller Should Sell Through a REALTOR ® REALTORS® have buyers’ confidence REALTORS ® can provide an objective analysis of the market REALTORS® can provide profitable marketing preparation REALTORS ® network with other REALTORS ® REALTORS® have access to qualified buyers daily REALTORS ® have constant exposure to the marketplace REALTORS® have more effective ads, yard signs and marketing avenues REALTORS ® help the seller be less inconvenienced REALTORS® help the seller enjoy more security REALTORS ® offer professional showmanship REALTORS® can follow up effectively REALTORS ® can ask personal questions the seller can’t REALTORS® are trained to handle a variety of personalities REALTORS ® understand the seller’s wants and needs REALTORS® can negotiate without conflict REALTORS ® can provide closing costs and net proceeds estimates REALTORS® have access to reputable lenders
  2. 2. Why Should You Depend on an Ebby Halliday, REALTORS Associate ® When Selling Your Home? Agents are more likely to sell the home than the homeowner. In the U.S., 90 percent of homes are sold by real estate agents; only 10 percent are sold by homeowners. Agent-listed homes sell faster. The average agent-listed home sells in 4.5 months, but the average “for sale by owner” takes 7.4 months. The real estate agent streamlines the home-selling process. Networking, referrals and an extensive database of clients and available properties make an extremely effective selling combination. The rest of the time, other networking agents complete the sale. Don’t forget the time and expense for advertising, marketing and showing the property, followed by buyers and contract negotiations. Then there is the final coordination of all the details of the transaction, such as appraisal, financing, inspections and any repairs, through the pending and processing period to the actual closing of the property. These are all critical and time-consuming requirements that your real estate agent does for you. Homes Sold By Listing 90% Agents 25% Homes Sold By Real Estate Agents 75% Homes Sold By Other Agents 10% Homes Sold By Homeowners ® Source: NATIONAL ASSOCIATION OF REALTORS
  3. 3. My Seller Services • Review the law of agency and your choices of representation • Discuss your goals as a seller and determine your needs and considerations • Organize the home-selling process, guide and be available to answer your questions and offer assistance at all times • Prepare a competitive market analysis of comparable sold properties to help in determining the value of your home to generate the maximum interest and profit • Provide you with information on competing properties currently for sale as well as keeping you abreast of daily updates on properties new to the market • Review the Seller’s Disclosure Statement with you and assist in obtaining any Residential Service Contracts (Home Warranty) • Create sales materials for your home and a marketing plan • Network with Ebby Halliday/Ellen Terry company agents, as well as other brokers through the MLS (in the marketing of your home) • Communicate feedback and advise you with status reports on an ongoing basis • Market your home on ebby.com, the company Web site as well as on the National Association of REALTORS ® Realtor.com Web site and through The Dallas Morning News, Fort Worth Star Telegram, Trulia, Luxury Portfolio and North Texas Real Estate Information Systems (MLS) • Present all offers received and provide professional assistance on your options • Explain the purchase agreement (contract) and all addenda, assist and strategize in detail the negotiation of your purchase agreement; prepare a closing costs estimate and explain all clearly to your satisfaction
  4. 4. My Seller Services page 2 • If needed, assist you in purchasing another home • Be available to answer your questions or to offer assistance at any time • Represent your interest with lenders, appraisers, and property inspection companies, and act as your advocate in the most professional manner possible • Strategize and negotiate on your behalf with the buyer; follow up through the contract-pending process; and ensure all contract provisions are fulfilled in the required time • Work with the buyer’s lender to confirm loan approval • Ensure that title work is delivered on time • Monitor the closing process step-by-step; assist with moving services; coordinate the transfer of utilities; coordinate the closing and possession details; and follow up with you after closing to assure all loose ends are handled • Treat you fairly and honestly, abiding by the Texas Real Estate License Act and the National Association of REALTORS ® Code of Ethics • Act as your advocate in the most professional manner possible, and ensure confidentiality of your information as my client at all times
  5. 5. What we will need to get started . . . In the listing and selling of your home, please provide the following items. These are available from your Closing Documents (when you purchased your current home): Note/Deed of Trust (for proper title/legal) Prepayment/Current Mortgage info, Lender Name, Address Loan number/payoff, and the survey Current property tax information Utility information: gas, electric, water (average bills/providers) Alarm System information (code/location of pads/contract) LEASED OWNED Telephone numbers, pagers, and voice mail where you can be reached Key to your home Any floor plan, blueprints you may have from purchase A list of any items that do not remain with the property; i.e. any special window coverings, light fixtures, fire equipment, etc. Copies of all home inspections and reports for prospective buyers Your comments/thoughts on why you originally decided to buy this particular home. What will you miss the most about your home? What are its best features?
  6. 6. An Idea List from Ebby to Show and Sell Your Home Look At Your Home From The Outside, Living And Dining Areas Reveal Interests Then Work Your Way In • Arrange furniture to create an open effect • Straighten bookshelves • A well manicured lawn, neatly trimmed shrubs and clean walkways always • Clean carpets make a good first impression • Polish furniture and hardwood floors • Repair or replace damaged screens, glass panes and door hardware • Put logs in the fireplace • Remove driveway stains and eliminate exterior clutter or • Add magazines, books and flowers to coffee table and discard excess distracting decor papers • Free gutters of debris and replace missing shingles • Place a centerpiece on the dining room table • Place flowers or potted plants by front door • Be sure the doorbell works Family Rooms Are For Relaxation Invest In Paint • Store games and sport equipment or arrange them in attractive containers • Eliminate clutter • Paint improves a room and makes it • Turn off all entertainment units and play soft music clean and appealing • Place easy chairs and sofas in conversational group • Use white or neutral tones that • Showcase books and magazines; aesthetics are more important than are soothing functionality • Check walls for split or peeling papers • Deodorize pet areas and replace or repair if needed • Polish woodwork and paneling Bedrooms Must Invite Rest And Peace throughout your home • Avoid a crowded look Let Sunshine In • Remove excess furniture and personal items • Attractive, colorful bed linens are important • Open curtains, shades or drapes on • Arrange books or plants on night stand nice days • Place decorative pillows and shams on beds • Add sparkle to windows by washing • Keep room light and bright inside and out • Turn on lamps or accent lighting Value Goes From Top To Bottom • Replace missing light bulbs • Permit clients to see the value of your property from the attic to the Fix Minor Flaws basement and through to the garage • Remove junk, cartons and unnecessary artifacts • Make sure windows and doors open • Straighten, box and store cartons neatly and close easily • Organize workbenches • Address plumbing problems and present • Lighten dark spaces with paint or additional lights these facilities in working order • Provide adequate lighting for stairs • Check doorknobs, drawers and glass doors for ease of Closets Count operation; lubricate and adjust as needed • Make closets appear larger by having them clean, neat and well organized • Clean rust and soiled spots • Remove old clothes and cartons • Add a cedar block or air freshener for a refreshing aroma Decorative Kitchens Sell A Home • Use decorative storage boxes • Clear counters of appliance and make space in cabinets Smart Moves • Clean cabinets inside and out • Check and clean appliances, floors and walls • Your Ebby Halliday Associate will make appointments to show your • Add green plants or bowls of fruit home to truly interested buyers • Create a comfortable atmosphere with colorful curtains, • If possible, arrange to be away during showings cup towels and place mats • Your real estate professional will answer questions and discuss negotiations • Empty trash baskets • Your cooperation in scheduling showings will be appreciated by potential buyers Blend Color And Convenience In Bathrooms Finally • Remove clutter from vanities and cabinets • Set household thermostat at a comfortable level before leaving • Scrub sinks, tub and shower; polish mirrors and chrome • Make a final check of every room and if time permits, do a quick once- • Clean floors and walls over straightening and light dusting • Deodorize area • Turn on accent lighting • Repair tiles and recaulk if needed • Put your pet(s) in a secured area, preferably in the yard • Put out nice towels • Add scented soaps or candles • Empty trash Another helpful aid from your friends at Ebby Halliday, REALTORS ! ®
  7. 7. Seller’s Home Features Worksheet: “Beauty is in the Eye of the Beholder” To help us market your property most effectively, please list your favorite features of your home. We will focus on these in our marketing. Example: The den faces southeast, so early morning sunshine makes it a great place to read the paper and have morning coffee. 1. _____________________________________________________________________________ 2. _____________________________________________________________________________ 3. _____________________________________________________________________________ What two things would you change about your home if you decided to stay at least five years longer? Example: Remodel kitchen, add another bath, etc. 1. _____________________________________________________________________________ 2. _____________________________________________________________________________ When friends, relatives, and other visitors come to your home, what are the two most commonly heard “comments?” Example: ‘Your kitchen is just fabulous!’ or, ‘Too bad it’s such a small patio.’ 1. _____________________________________________________________________________ 2. _____________________________________________________________________________ Address: _________________________________________________________ _________________________________________________________
  8. 8. Seller’s Disclosure Notice Texas state law requires sellers of residential property to provide a Seller’s Disclosure Notice to any prospective buyer, and makes the seller responsible for full disclosure of items or conditions that could effect a buyer’s decision to purchase. If there are now or have been in the past problems or repairs and you know of them, you must disclose them to any prospective buyer. Disclosure should be made before an offer to purchase is written. A blank Seller’s Disclosure Notice is included for your use. It must be completed, signed and dated by the seller and furnished to any prospective buyer. The form must be updated if changes occur during the listing period. The Top 7 Problems • Foundations • Water Penetration • Termites • Roof Problems • Asbestos • Septic Tanks • Repairs Exemptions to Providing the Seller’s Disclosure Notice Sellers may be exempt from providing the notice if they are: • selling pursuant to a court order • a trustee in a bankruptcy • a lender selling at foreclosure • transferring to a lender after foreclosure or deed in lieu • a fiduciary in the administration of an estate, guardianship, conservatorship or trust • a co-owner selling to another co-owner • selling to a spouse or a direct descendant • spouses transferring pursuant to court order • selling to a governmental entity
  9. 9. Pre-Sale Home Inspection Surprise! It can be great fun at a birthday party, but not when it may delay or threaten the sale of your property! Surprises such as a hidden water leak can result in unseen wood damage, or require bathroom repairs. Could there be termites? A crack in your heating unit? Is the electrical system in your home up to today’s code requirements? Are there little things that need attention like a cracked window pane, drippy faucet or chipped tile? Having your own home inspection takes the surprise out of the picture for the buyer. It also allows you the advantage of taking corrective action on the needed repairs so that when the buyer’s inspector examines your property he cannot make them an issue. If there are problems, you’ll have time to get competitive bids at regular rates . . . rather than paying overtime to meet a closing deadline that may be just a couple of days away. Disclosure of the condition of your home also can protect you by reducing the chance of post-closing problems. A pre-sale inspection is something to which you may want to give some thought!
  10. 10. SOURCE BUYERS OF ASSOCIATE’S SPHERE OF INFLUENCE PRINT TELEVISION ADVERTISING INTERNET RELOCATION COMPANY REPUTATION
  11. 11. 14 TOP 5 EBBY DALLAS / FORT WORTH 12 HALLIDAY REALTORS RESIDENTIAL BROKERS MARKET SHARE 10 12.11% FOURTH QUARTER 2008 8 6 COLDWELL BANKER RESIDENTIAL 4 5.98% C-21 RE/MAX KELLER JUDGE FITE 2 DFW WILLIAMS ASSOCIATES PRESTON RD 2.64% 2.48% 2.49% 0 Source: North Texas Real Estate Information Systems MLS
  12. 12. $1-MILLION PLUS SALES NTREIS MLS SALES JANUARY 1 TO DECEMBER 31, 2008 $800,000,000 $700,000,000 $600,000,000 $500,000,000 $400,000,000 $300,000,000 $200,000,000 $100,000,000 $0 EBBY ALLIE BETH BRIGGS KELLER COLDWELL VIRGINIA RE/MAX - ALL PRUDENTIAL HALLIDAY ALLMAN FREEMAN WILLIAMS - BANKER COOK, OFFICES TEXAS COMPANIES ALL OFFICES RESIDENTIAL REALTORS PROPERTIES
  13. 13. LICENSED RESIDENTIAL SERVICE COMPANIES The following is a partial list of Residential Service Companies licensed to do business in the State of Texas by the Texas Real Estate Commission. For a complete list go to the www.trec.state.tx.us web site. Allied Home Warranty HomeSure of America* 2990 Richmond Ave. Ste 530 P. O. Box 551540 Ft. Lauderdale, FL 33355-1540 Houston, TX 77098 Toll free: 1-800-327-9787 www.hmsnet.com Toll Free: 866-791-1200 www.alliedhomewarranty.com *formerly known as Homeowners Association of America or Homeowners Marketing Service (HMS) American Home Shield of Texas, Inc. (Division of Service Master) Home Warranty of America - HWA Home Warranty 889 Ridge Lake Blvd. Memphis, TN 38120 1371 Abbott Court, Ste.A., Buffalo Grove, IL 60089 Toll free: 1-800-776-4663 www.ahswarranty.com Toll Free: 1-888-492-7359 www.hwahomewarranty.com Best Home Warranty Company Nations Preferred Home Warranty 550 N. Third Street, Burbank, CA 91502 dba: Nations Residential Service Co. Toll free: 1-800-443-5599 www.bhwc.com 2649 Tarna Dr., Dallas, TX 75225 Dallas: 214-522-6464 Metro: 972-445-5878 Broward Factory Services** www.home-warranty.com BFS Home Warranty 3500 North 28th Terrace Hollywood, FL 33020 Old Republic Home Protection Co., Inc. Toll free: 1-800-634-0763 bfshomewarranty.com Two Annabel Lane, San Ramon, CA 94583 Toll free: 1-800-445-6999 x1166 www.orhp.com Everything Residential 1231 Greenway Dr., #220, Irving, TX 75038 One Guard Texas, LLC John Armstrong -Partner dba: OneGuard Home Home Warranties Metro 800-592-9702 610 Gene Autry Lane, Murphy, TX 75094 www.everythingresidential.com Toll Free: 1-800-896-0014 Fidelity National Home Warranty Company TWG Home Warranty Services, Inc. 1850 Gateway Blvd. #400 175 West Jackson Blvd., Chicago, IL 60664 Concord, CA 94520 Contact: Brenda Klein 800-862-6837 214-263-4819 First American Home Buyers Protection Corp. Warranty Global Group, Inc. P. O. Box 10180 Van Nuys, CA 91410-0180 dba: Global Home USA Toll free: 1-800-444-9030 www.firstam.com 15920 Addison Road, Addison, TX 75001 Contact: Darryl Andrews General Electric Company 1-877-881-2244 (AC/Appliances/Electronics coverage only) GE Appliances, Appliance Park, AP6-218 Louisville, KY 40225 Toll free:1-800-626-2224 www.ge.com (3/8/2008 revise) dba:Home Buyers Resale Warranty Corp. 2-10 Home Buyers Warranty: dba: Home Trust Warranty 10375 East Harvard Ave. #100, Denver, CO. 80231 Toll free: 1-800-775-4736 www.2-10hbw.com This information is provided as an accommodation to our clients. Ebby Halliday Real Estate Inc., Ellen Terry, REALTORS and Dave-Perry Miller & Associates makes no warranty or representation as to the programs or quality of service which may be provided by any of the companies listed above.
  14. 14. Why You Need a Real Estate Professional There are many pieces to a real estate transaction that must be put into place to reap the final rewards of a closed sale. Marketing a home to the buying public and/or looking for a new home is an involved process in itself, plus coordinating and understanding all of today’s legal requirements of transferring title in a real estate sale. Consider these questions: • Who will complete the contract forms, negotiate the offer, and look out for YOUR interests? • The eight-page contract – and any addenda – contains the agreement of the buyer and the seller, and states the representations and promises to be performed by each of the parties. • Is earnest money needed? How much? • What happens to the earnest money? • What if the earnest money check does not clear for payment? • What if the buyer changes his mind after signing the contract? • Why is there an option period? • How much should the option fee be? • How many and what kind of inspections should be performed? • What are the time limits for all inspections? • Once the property has been inspected, what are the parties’ choices? • What financing options are available? • How does a buyer become qualified and approved for a home loan? • What if the buyer is not qualified for a loan? • What if the buyer does not have enough money to close? • What if the buyer’s credit report reveals credit issues? • How long will it take to obtain financing? • What options are available for obtaining the best interest rate? Will there be points? • What happens if the lender cannot provide the interest rate stated in the contract? • How much are the closing costs? • What if the lender’s appraiser does not substantiate the value of the property? • What if the lender requires repairs? • Who will pay for these repairs? • How will the repairs be made? • What if the lender rejects the property? • What if the buyer’s loan verifications are not returned? • What if “conditional” approval is issued and the conditions cannot be met? • What if the lender does not approve of the survey?
  15. 15. Why You a Need Real Estate Professional page 2 • What happens if flood insurance is required? • What about easements on the property? • What if the loan is not approved within the time stated in the contract? • What happens if a title commitment is not issued to the lender? • What if the title search discovers title problems? • What if hazard insurance cannot be found for the property? • What happens if the buyer objects to exceptions in the title insurance coverage? • What happens if the lender objects to exceptions in the title insurance coverage? • What happens if the closing date is not met? • What if the buyer is unable to provide information that is needed? • What if the loan documents are not acceptable to the buyer? • What if the loan documents are not acceptable to the buyer’s attorney? • What if the loan underwriter has requirements? • What if a termite certificate is required? • What happens if the lender delays the closing? • What if the loan is not timely funded? • What if the loan documents and closing papers are not prepared in time for the closing date? • What if the buyer and seller disagree about the closing costs charged on the closing statement? • What if the buyer wants to move in prior to signing the closing papers? Prior to the seller receiving his monies from the closing? • What if the buyer’s lock-in interest rate expires PRIOR to the closing? • What about residential service contracts excluded items of coverage after closing? • What if the buyer objects to closing because of his walk-thru? • More seriously, what if the buyer’s home fails to close and their loan was contingent upon selling their home? • What if the seller needs a lease-back after closing? Associates are trained and qualified real estate professionals who take pride in their ability to coordinate and move a real estate transaction from the listing, marketing, and contract negotiating and pending process to a SUCCESSFUL CLOSING!
  16. 16. How to Choose Your Real Estate Sales Professional Look for a real estate sales professional who has the REALTOR® symbol. Holding a real estate license does not make someone a REALTOR®. A REALTOR® must pledge to uphold the REALTOR® Code of Ethics, always placing the client’s interests above all. Look for a REALTOR® who will establish an agency relationship in writing. Loyalty, obedience, disclosure of all material facts, confidentiality, a duty of accounting and the use of reasonable skill and care are required in an agency relationship. Look for a full-time professional. The marketplace constantly changes, and staying abreast of the market, financing, and legal issues requires full-time attention, as well as continuous education. Look for a local company that has a fine reputation within the industry. Select a firm with cooperative involvement in every aspect of civic life, with memberships and volunteer work in Chambers of Commerce, adopt-a-school programs, service leagues, Rotary, friend of the arts, and more. Ask questions to help you determine the knowledge and qualifications of the salesperson. Does the salesperson appear to have good listening skills? Does the salesperson pay attention to detail, have a high level of patience, and seem willing to research the market? Talk with friends, neighbors and co-workers who have recently bought or sold a home. What kind of service did they receive? Would they select the same REALTOR® again? Ask for references from former buyers or sellers. Ask the REALTOR® to share with you the services they will provide to you in the home-buying or selling process.
  17. 17. 98% of our Buyers and Sellers rated our Associates “Excellent” in Customer Service* Work with the first name in Real Estate! © 2007 Equal Housing Opportunity EH-33 3/07 *Based on returned surveys as reported by Continuity Programs, Inc., Marketing Resource Services
  18. 18. Dear Ebby Halliday, REALTORS® is pleased to present the enclosed offer to purchase your home from the following buyers: A copy of the offer has also been delivered to Section 1101.652(b)(22) of the Texas Occupations Code (the Real Estate License Act) does not permit Ebby Halliday, REALTORS® or its Associates to assist you with the negotiation of this offer because you are currently represented by a broker with whom we must conduct all communications. If you have any questions or need assistance regarding the terms of the offer, please contact your agent at We look forward to your reply and to the successful sale of your home. Yours truly, Ebby Halliday, REALTORS®
  19. 19. You’ve come to the right place . . . Ebby Halliday, REALTORS® has the people, the technology, the prestige and the marketing power to help make your real estate dreams come true!

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