Chrissie Maus has been hired as the new Marketing and Event Director for the Chapel Street Precinct Association. Maus has a successful background in events and marketing for Nova Entertainment and Channel Seven. In her new role, Maus aims to raise awareness of the precinct through increased marketing and events, and inject excitement into the area. The Association President, John Lotton, says Maus will join an enthusiastic new team focused on lifting the appeal of the precinct to new levels, including developing a strategic plan focused on key periods like racing carnivals and Christmas, and launching a new winter festival in 2017. The Association also plans to fully revamp its social media and implement ways to measure impacts on shopper numbers.

1. 5 July, 2016
New Marketing and Event Director for Chapel Street Precinct
Association
High-profile formerNovaEntertainmentandChannel Seveneventsandmarketinghead,Chrissie
Maus, has now officiallycome onboardat the association’sChapel Streetheadquarters,heraldinga
periodof heightenedactivityforthe precinct.
A boldoperatorinthe eventsandmarketingspace,withareputationforleadingthe packinterms
of innovationandstand-outconsumerexperience, MsMaus made historyat Channel Sevenwhere
she helpedtake the station’s fundraisingTelethon tooverAUD$100million,makingitthe most
successful charityinthe world(percapita).
Ms.Maus said"In my newrole Iwill notonlyraise awarenessof the precinctviahighlevelsof
marketingandeventsactivity,but injectingasense of excitementintothe area,cementingitas one
of the jewelsinMelbourne’sconsumerandtourismcrown.”
These sentimentswere echoedbynewlymintedChapel StreetPrecinctAssociation(CSPA)President,
JohnLotton,who saysMs.Maus will joinanew and enthusiasticteam, all keentoliftthe appeal of
the precinctto newlevels.
“The boardof managementwillbe workingcloselywithMsMaus in developingarevisedstrategic
planwhichwill heraldagreaterfocuson keyshoppingperiodssuchasMelbourne'sracingcarnival
and christmas,alongwithneweventssuchasa winterfestivalin2017”
“We will alsobe undertakingafull revampof all of the CSPA'ssocial media,withemphasisongreatly
increasingconnectionwithnewandreturningshoppers,andimplementingmethodsof measuring
impacton shoppernumberstoensure ourtargetsare met,andmonieswell spent.”
Moreaboutthe ChapelStreetPrecinct Association ...IT represents1,800 businessesin the area and
is dedicated to working withthe ChapelStreet Precinct businesscommunity,partnersand
stakeholdersfortheenhancementof economicprosperity and quality of life in the ChapelStreet
Precinct. It also providesa unified voice forthe ChapelStreet Precinct businesscommunity and acts
on its behalf when liaising withthe City of Stonnington,theStateGovernmentand otherrelevant
organisations.
Mediacontacts:
WendyParker: 0422 694 503 Email: wendy@parkerpublicrelations.com.au
John Lotton: Email: john@chapelstreet.com.au