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Executive Summary 
Company: BMDSys Optical GmbH 
Copy: No. 1/3 
Date: October, 2014 
Business plan: 3 business years plan 
Founder (team): Volker Schall (CEO) 
Dr. rer. nat. Gertrud Lembke (CTO) 
Any information in this summary is confidential! Reproduction and copy ing requires 
the agreement of De Micco & Friends Group! 
1 www.demicco.ch
DISCLAIMER 
The contents of this document are strictly confidential and were obtained inter alia from 
publicly available information. This document (the “Concept, Structure & Investors 
Presentation”) is a marketing document and not a regulatory document. 
The sole purpose of this document is to assist the recipient in deciding whether to proceed with 
a further investigation of an investment in BMDSys Optical GmbH, registered in Germany, 
(“the “COMPANY”) and the "Proposed Transaction". This document does not purport to be all‐inclusive 
or to contain all the information that a prospective interested party may desire to 
evaluate the Proposed Transaction. This document has been prepared only for informational 
purposes relating to the Proposed Transaction only. 
Neither COMPANY nor its affiliates or representatives assumes any responsibility for the 
independent verification of any of the information set forth in this document, or of any 
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process without assigning any reason therefore. The information contained herein or made 
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and requests for information relating to these materials should be addressed to COMPANY. 
COMPANY is the primary contact for the Proposed Transaction. Please direct all inquiries 
regarding the Proposed Transaction to the representatives of COMPANY referred to below. 
Interested parties will be required to sign a Non Disclosure Agreement (NDA) and send it, by 
email and by post/hand, to the address below. 
De Micco & Friends Group Corporation 
(advisors, lawyers, auditors) 
Switzerland 
and 
BMDSys Optical GmbH 
Germany 
2 www.demicco.ch
Contents 
Overview 
1. Executive summary 
2. Product 
3. Founder and management team 
4. Market 
5. Chances and risks 
6. Financial planning 
7. Offer for investors 
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Overview 
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Overview 
Project data 
Entrepreneurs: Volker Schall and Dr. rer. nat. Gertrud Lembke 
Planning: Continuation, development and marketing of an already developed 
technology 
Business location: Kurfürst‐Schönborn‐Straße 25, 56070 Koblenz, Germany 
Legal form: GmbH (German Limited) 
Company name: BMDSys Optical GmbH 
Start of operation : previous company BMDSys GmbH 2005 
Funding: Own funding and private equity 
Future prospects: A unique product for risk stratification of sudden cardiac death (SCD) 
has been developed that now has to be introduced worldwide. 
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1. 
Executive Summary 
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1. Executive Summary 
Product/Business model 
In the industrialized countries heart diseases are cause of death number one! 
Worldwide approx. 9 mio. people die per year because of sudden cardiac 
death (SCD). In Germany there are 100,000 cases per year. 
In approximately 80 % of all cases high frequent heart arrhythmias are 
responsible. In principle every person can be in danger. 
Sudden cardiac death (SCD) is in approx. 50 % of all cases the first 
manifestation of a heart disease. The affected persons did not know about 
their heart problem and thus could not take any preventive action. 
The BMDSys Optical GmbH offers with a unique technical innovation a 
solution for this problem! 
7 www.demicco.ch
1. Executive Summary 
Product/Business model 
The diagnostic system developed by BMDSys Optical GmbH allows a 
cardiologist to estimate the risk for sudden cardiac death within five 
minutes based on the heart‘s magnetic signals. 
The team of BMDSys Optical GmbH and the physicians accompanying 
the clinical studies developed a technology that allows an individual risk 
stratification, which saves many lives. 
Thus, this innovation is not only a highly interesting investment, but of 
high medical, clinical, sociological and economical relevance. 
Investors can participate actively in the company and profit from the 
future prospects. 
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2. 
Product/Service 
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2. Product 
2.1 Previous model 
BMDSys Optical GmbH with its team is the follow-up of BMDSys 
Production GmbH, which developed, produced and sold with the 
same staff the first systems for MFI diagnostics. 
With its research and development activities it achieved breaking 
results and international acknowledgement. For the first time a 
reliable system was available that could detect an enhanced risk 
for sudden cardiac death. 
Approx. 8 M. EURO were invested in the industrialization of 
the first version. 
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2. Product 
2.1 Previous model 
The systems of the first generation work perfectly and have 
successfully been used in various hospitals. 
However, the used technology requires liquid helium cooling, which 
means an expense of approx. 700 to 900 K EURO during a mean 
life cycle of 10 years. This generates high costs and reduces the 
economical effectiveness of the systems in the clinical use. 
This lack of economical efficiency of the previous model has 
reduced the chances in sales in such a way that the former 
company could not reach sustainable profit. 
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2. Product 
2.2 APOLLO CXS – the new sensor generation 
Test finished 
Prototype ready 
More efficient 
Low maintenance costs 
ISO certification 
Ready for market 
Cheaper 
New technology 
Quicker production 
Without cooling 
Use in hospitals 
Direct sales 
Distributors 
Sports organisations 
Orders are placed! 
Potential health insurances 
High margins (50‐60 %) 
First mover Technology 
International demand 
Mass production 
Das team of BMDSys Optical 
GmbH developed, based on the 
original technology, a new 
system that makes the helium 
cooling superfluous. In this way 
the operating costs are 
importantly reduced. 
Thus, the new systems are 
highly interesting for any 
hospital worldwide that offers 
heart diagnostics. The prototype 
developed under the label 
APOLLO CXS is already 
available. All tests have been 
successful. 
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2. Product 
2.3 Projected development schedule 
To distribute the APOLLO CXS with the new optical technology (OPM) in clinics and medical centers, a series production 
has to be set up and financed. For the international market introduction a period of 1-2 years is scheduled. Already 8-12 
months after project start, revenues are possible. The production time per system will be reduced in medium term to 4 
weeks for being able to respond to the increasing demand. In 2 years an industrial mass production will become 
necessary. 
Development processes Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6 
Development of the first system (helium) 
Tests in hospitals and universities 
First marketing national 
Development APOLLO CXS (OPM) 
Test APOLLO CXS 
Start series production and marketing 
Mass production, worldwide sales 
Sales , marketing Development phases 
International marketing 
today mass production 
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2. Product 
2.3 Projected development schedule 
Parallel to the development of the series production, direct and indirect sales channels will 
be set up to acquire new customers and advanced bookings. 
For systems based on the new technology, orders from the Chinese distributor are already 
included in the distribution contract with the previous company BMDSys Production GmbH. 
The marketing for the new technology has not been started yet. 
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2. Product 
2.3 Projected development schedule 
APOLLO CXS delivers information about the actual electrophysiological status of the heart 
based on the record of the heart‘s magnetic signals. 
The new system can become a standard diagnostic tool and can be easily combined with 
other diagnostics. 
APOLLO CXS provides in the handling of heart patients in the clinical routine a new 
parameter that surely in the future will be considered for inclusion in the guidelines of 
cardiology. 
APOLLO CXS leads to a paradigm change in cardiac diagnostics! 
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2. Product 
2.3 Projected development schedule 
ADVANTAGES: 
Quick and easy: An MFI examination takes maximum 5 minutes including data analysis. 
No patient preparation is necessary, not even undressing. 
Non-invasive: The sensor system is positioned over the patient‘s chest, it does not touch 
the patient! 
Side-effect-free: The data acquisition is pure passive, no contrast agents are necessary 
and no ionizing radiation is used. 
Cost efficient: No helium cooling, room temperature leads to minimum operational costs. 
Repeatable: The examination can be repeated as often as required as there are no side 
effects. The diagnosis is applicable for all patient groups. 
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2. Product 
2.4 Production/production costs, sales prices 
Current production costs per system based on the new technology: 
348,000 EURO 
Production costs considering a rationalized series production (from 2nd 
year) 
290,000 EURO 
Sales prices: 
Price per system for direct sales 
650,000 EURO 
Price per system for sales via distributors: 
500,000 EURO 
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2. Product 
2.5 Technology 
The technology have two key fields: 
The management of the environmental noise, obtained 
with a intelligent distribution of the load to the 
different system component (Shielding, sensor, real‐time 
signal processing, software noise compensation) 
The Analysis algorithm to extract the clinical relevant 
information from the magnetic data. 
More information will be given by Dr. Erné 
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3. 
Management team 
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3. Management team 
3.1 Volker Schall, CEO 
Volker Schall is a skilled banker and was able to successfully apply 
his knowledge in several production and sales companies in the 
sports industry. 
Because of his expertise in the sports industry he knows the 
demands and problems in this field and thus can take advantage of 
the enormous potential of this market. 
With his great experience as sales manager he is ideal for the 
scopes of marketing and sales of the optical diagnosis systems. 
Volker offers the whole necessary commercial and sales-related 
know-how for being able to lead BMDSys Optical GmbH towards a 
successful future. 
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3. Management team 
3.2 Dr. rer. nat. Gertrud Lembke, CTO 
Since finishing her studies in physics and her doctorate in 2007, Dr. 
rer. nat. Gertrud Lembke (Ms.) was involved in the development of 
the optical magnetometers as a scientific employee at the 
University Hospital Jena. 
Here, she extended her experience in the construction of a 
multichannel optical magnetic field sensor system as well as in 
simulation and construction of complex coil systems for well 
defined magnetic fields. 
For her work on this system she received in 2010 the price „Young 
Investigator Award“ in the field „instrumentation“ at the 
international conference for biomagnetism BIOMAG 2010. She has 
the necessary physical know-how for optimizing the system for the 
use in clinical routine. 
Gertrud is the technical developer from the start of the 
company. 
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3. Management team 
3.3 Further executive personnel and employees 
Heike Kroker-Häge 
Heike Kroker-Häge (Ms.) was responsible for 
the quality management of the 
superconducting MFI systems for a long time 
and knows the necessary steps for the 
registration of a medical product. 
Furthermore, she has great experience as an 
executive assistant, in the scope of 
administration, national and international 
sales, export, import and purchase. 
Dr. rer. nat. Reinhard Kürsten 
Reinhard Kürsten studied physics in 
Hamburg and obtained his doctorate in 2002. 
Subsequently, he was employed at the 
‚Physikalisch-Technischen Bundesanstalt‘ in 
Berlin in the field of biomagnetic diagnostic. 
He was responsible for the final assembly 
and testing of the present MFI systems as 
well as for their installation. 
His extensive knowledge regarding the 
behavior and treatment of highly permeable 
metal plates is of great importance for the 
future development. 
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3. Management team 
3.3 Further executive personnel and employees 
MsC. Yingbin Wu 
Yingbin Wu works on the programming of the 
data acquisition and analysis software of the 
present MFI systems. 
His knowledge and experience are of great 
importance for the adaption of the present 
programming to the optical magnetometers. 
Furthermore, Yingbin Wu is responsible for 
the contact to a Chinese distributor who 
currently sells the helium cooled systems in 
China. 
Dipl.-Ing. Klaus Brandt 
As experienced development engineer in the 
field of medical engineering Mr. Brandt was 
involved in the whole production process of 
the helium cooled MFI systems since 2010. 
In addition, as development and construction 
engineer, Klaus Brandt is responsible for the 
mechanical parts necessary for the operation 
of the system. 
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3. Management team 
3.4 Advisory board 
Professor Dr. Sergio Nicola Erné 
Has been involved since 1976 in research 
and development in all aspects of the 
technology of high sensitive magnetic 
measurement for biological and medical 
applications. 
He was active at the PTB in Berlin, the 
University of Ulm,(GE), the University of 
Chieti (IT) and the University of Jena (GE). 
He had cooperating with Siemens, General 
Electric and Atb. 
He joined all industrial efforts of BMDSys. 
(For more information please see the CV) 
Dr. Luigi Carlo De Micco 
Luigi joined the company as consultant and 
investor in the beginning of 2014. He is an 
experienced entrepreneur and investment 
banker with a strong background in the 
growth development of IT and technology 
companies. He did and managed several 
IPO’s in European stock exchanges and at 
NASDAQ. Today Luigi is the CEO & 
president of the De Micco & Friends group 
which is represented with more than 200 
lawyers, auditors and investment bankers in 
Europe. 
(For more information please see the CV) 
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4. 
Market 
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4. Market overview 
4.1 Target groups 
The largest sales potential is in hospitals 
and large medical centers that offer heart 
diagnostics on the latest state of 
technology. APOLLO CXS offers 
acquisition, display and analysis of the 
magnetic signals of the human heart. 
Thus, several large diagnostic sectors in 
cardiology can be covered at the same 
time, e.g. risk stratification of future life-threatening 
arrhythmias and detection of 
acute and stress induced ischemia. 
The alternative diagnostic methods do 
not provide the precision, comfort, 
efficiency or a combination of the 
mentioned criteria. Some of the 
alternatives are invasive and/or put high 
side effects to the patient . 
Special hospitals, 
universities 
Large medical 
centers 
Medical 
prevention 
Sports centers 
Cardiological 
hospitals 
Cardiologists 
Prevention 
Sports centers 
Sports 
organisations 
Modern 
practices 
Direct sales Sales via distributors Admission of health 
insurances 
Sports Prevention facilities 
Medical 
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4. Market overview 
4.2 Competitors 
AtB, Pescara (Italy) (A) 
AtB was founded in 1990 and had co-operations with 
the universities of Ulm and Jena for some years. It 
carried out orders of the universities and delivered a 
system named „Argos 200“ for magnetic heart 
measurement to the university of Jena. This 
company is not significantly active any more since 
2006 and never established an industrial production 
of MFI systems. AtB does not offer an optical 
technology! 
CardioMag Imaging (USA) (B) 
Cardiomag sold in the past a 9-channel system for 
the measurement of the heart‘s magnetic field with 
which acute ischemia in the human heart can be 
detected. However, the recording bandwidth was so 
small and the noise so high that the system could not 
be used for risk stratification based on the QRS 
fragmentation. No optical technology available. 
Elekta, Stockholm (Sweden) (C) 
In a subsidiary of Elekta a system for 
electroencephalography (helmet shaped) is 
produced and sold. It is not possible to measure 
heart signals with this system and thus this product 
is no competition to our system. No optical 
technology available. 
BMP Hamburg (Germany) (D) 
In August 2010 the magnetocardiography (MCG) 
technology of KRISS was transferred to Biomagnetik 
Park GmbH. In January 2012 an MCG system of the 
company Biomagnetik Park GmbH was certified as a 
new medical device for the diagnose of coronary 
heart diseases according to the European Medical 
Directive 93/42/EEC. There is no compatible 
software for a risk stratification of sudden cardiac 
death. No optical technology available. 
27 www.demicco.ch
4. Market overview 
4.2 Competitors 
All systems of competitors are 
based on superconductive sensors, 
i.e. they require helium cooling for 
operation. 
Thus, those suppliers are no real 
competition for the optical system 
of BMDSys Optical GmbH. 
The operation without helium is a 
unique selling proposition that is 
not offered by any competitor and 
saves approx. 900 K EURO of 
operation costs during 10 years (life 
cycle of a SQUID based MFI 
system). 
Thus, the optical MFI system 
APOLLO CXS is unique in the 
whole world. 
Competitor 
A 
Competitor 
B 
Competitor 
C 
Competitor 
D 
APOLLO CXS 
Price ↑ ↓ ↔ ↑ ↓ 
Performance ↑ ↓ ↙ ↔ ↑ 
Regional market 
share ↓ ↓ ↓ ↓ ↓ 
National market 
share ↓ ↓ ↓ ↓ ↓ 
Regional 
acceptance ↔ ↔ ↔ ↔ ↑ 
National 
acceptance ↔ ↔ ↔ ↔ ↑ 
Product range ↔ ↓ ↔ ↗ ↓ 
Marketing ↔ ↙ → ↔ ↔ 
Innovation ↔ ↔ ↙ ↔ ↑ 
Company size ↓ ↑ ↓ ↔ ↔ 
On the market 
since 1990 2005 2000 ‐ 2005 2010 2008 
Legend: ↑ very high; ↗ high; ↔ moderate; ↙ low; ↓ very low 
28 www.demicco.ch
4. Market overview 
4.3 Market potential 
The market potential is enormous! 
Considering the fact that no 
comparable product for heart 
diagnostics is available until now, 
BMDSys Optical GmbH has the 
potential for being a „global 
player“ in this segment. 
It can be supposed that BMDSys 
Optical GmbH first will have a 
monopoly position on the global 
market with its product. 
The developmental edge of 
approx. 5 years can hardly be 
caught up with even by larger 
companies that want to set up a 
competition. 
600.0 bn 
60.0 bn 
2.0 bn 
75 % 
Market capacity global 
Market potential 
Market volume 
Scheduled 
market share until 2018 
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5. 
Chances and risks 
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5. Chances and risks 
Optimum initial situation for investors 
BMDSys Optical GmbH is in a classic „next‐ level‐position“. 
The management and development team 
is well attuned, the main product is ready for market. 
The newly founded company is completely free from 
encumbrances and can now start with an 
appropriate funding. 
Contrary to comparable technology companies 
where the main part of financial resources had to be 
invested in research and development BMDSys 
Optical GmbH provides a nearly finished and 
market‐ready product. 
Chances 
 Best product on the market 
 Competitive edge can be secured in case of preferably 
soonest market entry 
 Potential for global player and market leader 
 Worldwide high demand 
 Existing orders 
Risks 
 Supply bottleneck at suppliers of applicable material 
 Handling of the expected growth 
 Copying of the technology by competitors (very difficult) 
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6. 
Financial planning 
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6. Financial planning 
6.1 Sales figures 
Sales planning P1 P2 P3 
Price/system 
China & US (Transfer of distribution contract) 500,000,00 € 2 7 16 
Channel direct sales 650,000,00 € 0 2 5 
Channel distribution 600,000,00 € 0 14 11 
Mobile system option 380,000,00 € 2 2 0 
Revenues from sales 1,760,000,00 € 14,590,000,00 € 18,170,000,00 € 
Maintenance 20,000,00 € 0 80,000,00 € 500,000,00 € 
Capital inflow from investors 3,000,000,00 € 
Revenues in total 1,760,000,00 € 14,670,000,00 € 18,670,000,00 € 
The sales figures of BMDSys Optical GmbH especially depend on the production capacities to be 
managed. In case of conservative planning, from 2nd. Year on 25 units, i.e. approximately two 
system per month, will be produced if the expected funding will be available. This means a turn over 
of already 14,6 mio. EURO. Up from 3th. year the production will be increased to at least 32 units 
which means an average turn over of 18,6 mio. EURO. 
33 www.demicco.ch
6. Financial planning 
6.2 Cost of materials 
Cost of materials P1 P2 P3 
Shelter 75,000,00 € 1,650,000,00 € 1,200,000,00 € 1,500,000,00 € 
Mu‐Metall 75,000,00 € 1,650,000,00 € 1,200,000,00 € 1,500,000,00 € 
Master console and workstation 12,000,00 € 264,000,00 € 192,000,00 € 240,000,00 € 
Elektronic hardware 40,000,00 € 880,000,00 € 640,000,00 € 800,000,00 € 
Laser 12,000,00 € 264,000,00 € 192,000,00 € 240,000,00 € 
Optical sensor 100,000,00 € 2,200,000,00 € 1,600,000,00 € 2,000,000,00 € 
Cosmetics und electrical infrastructur 12,000,00 € 264,000,00 € 192,000,00 € 240,000,00 € 
Other materials 12,000,00 € 264,000,00 € 192,000,00 € 240,000,00 € 
Installation 10,000,00 € 220,000,00 € 160,000,00 € 200,000,00 € 
Cost of material / mashine 348,000,00 € 
Cost of material in total 7,656,000,00 € 5,568,000,00 € 6,960,000,00 € 
The costs of material are calculated proportionally to the sold units. Based on the long delivery time 
of up to 3 months for single components, purchasing and financing has to be scheduled accordingly. 
34 www.demicco.ch
6. Financial planning 
6.3 Cost of personnel 
Cost of personnel P1 P2 P3 
Number of employees 18 18 18 
CEO 11,000,00 € 132,000,00 € 138,600,00 € 145,200,00 € 
CTO 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € 
Backoffice 5,000,00 € 55,000,00 € 63,000,00 € 66,000,00 € 
Software/Analysis 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € 
Software/ data base 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € 
QM 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € 
RealTime Software 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € 
Medical technics 5,900,00 € 53,100,00 € 74,340,00 € 77,880,00 € 
Elektronic 5,900,00 € 53,100,00 € 74,340,00 € 77,880,00 € 
Production eng. 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € 
Produkcion eng. 5,900,00 € 29,500,00 € 74,340,00 € 77,880,00 € 
Production assistance 4,200,00 € 37,800,00 € 52,920,00 € 55,440,00 € 
Production assistance 2 4,200,00 € 37,800,00 € 52,920,00 € 55,440,00 € 
Production assistance3 / Customer ralation 4,200,00 € 50,400,00 € 52,920,00 € 55,440,00 € 
Production assistance 4 4,200,00 € 8,400,00 € 52,920,00 € 55,440,00 € 
Production assistance 5 4,200,00 € 8,400,00 € 52,920,00 € 55,440,00 € 
Sales‐Rep 1 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € 
Sales‐Rep 2 5,900,00 € 64,900,00 € 74,340,00 € 77,880,00 € 
Costs of personel 1,026,000,00 € 1,283,940,00 € 1,345,080,00 € 
The costs for personnel increase with increasing production. For the two founders (CEO and CTO) an 
additional performance‐related bonus system should be developed. 
35 www.demicco.ch
6. Financial planning 
6.4 Operational costs (without personnel) 
Operational costs P1 P2 P3 
Staff secondary costs 2% 20,520,00 € 25,678,80 € 26,901,60 € 
Fees (COC, associations etc.) 1,500,00 € 18,000,00 € 18,000,00 € 18,000,00 € 
Delivery costs 1,000,00 € 12,000,00 € 12,000,00 € 12,000,00 € 
Financial costs 1,500,00 € 18,000,00 € 18,000,00 € 18,000,00 € 
Recycling 2,000,00 € 24,000,00 € 24,000,00 € 24,000,00 € 
Lawyers 4,000,00 € 48,000,00 € 48,000,00 € 48,000,00 € 
Accountants 2,500,00 € 30,000,00 € 30,000,00 € 30,000,00 € 
Rent 15,000,00 € 120,000,00 € 180,000,00 € 216,000,00 € 
Energy 150,00 € 26,250,00 € 32,400,00 € 32,400,00 € 
Phone, communication 100,00 € 17,500,00 € 21,600,00 € 21,600,00 € 
Internet 500,00 € 6,000,00 € 6,000,00 € 6,000,00 € 
Cars 6,000,00 € 72,000,00 € 108,000,00 € 144,000,00 € 
Consultants 10,000,00 € 120,000,00 € 120,000,00 € 120,000,00 € 
CE + QM 1,500,00 € 18,000,00 € 18,000,00 € 18,000,00 € 
Cleaning 1,000,00 € 7,200,00 € 12,000,00 € 24,000,00 € 
Marketing 5,000,00 € 60,000,00 € 60,000,00 € 180,000,00 € 
Others 5,000,00 € 60,000,00 € 60,000,00 € 60,000,00 € 
Insurance 10,000,00 € 120,000,00 € 120,000,00 € 120,000,00 € 
Office facilities 2,000,00 € 24,000,00 € 24,000,00 € 24,000,00 € 
Exhibitions (4 /year, 2 national, 2 international) 100,000,00 € 0,00 € 400,000,00 € 800,000,00 € 
Travel 4,000,00 € 36,000,00 € 96,000,00 € 124,800,00 € 
Reporting investor 5,000,00 € 0,00 € 20,000,00 € 20,000,00 € 
Movement of company location 50,000,00 € 50,000,00 € 20,000,00 € 0,00 € 
Installation costs 8,000,00 € 0,00 € 144,000,00 € 128,000,00 € 
Maintenance Laser 700,00 € 8,400,00 € 8,400,00 € 8,400,00 € 
Software 10,000,00 € 10,000,00 € 10,000,00 € 10,000,00 € 
Patents 20,000,00 € 30,000,00 € 60,000,00 € 
Operational costs total 945,870,00 € 1,666,078,80 € 2,294,101,60 € 
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6. Financial planning 
6.5 Investments 
Investments P1 P2 P3 
IRFA 90,000,00 € 90,000,00 € 0,00 € 0,00 € 
High permeable material 90,000,00 € 90,000,00 € 0,00 € 0,00 € 
Coil material 10,000,00 € 10,000,00 € 0,00 € 0,00 € 
New sensor head holder 25,000,00 € 25,000,00 € 0,00 € 0,00 € 
New sensor head 60,000,00 € 60,000,00 € 0,00 € 0,00 € 
Non‐magnetic adjustable mattress 20,000,00 € 20,000,00 € 0,00 € 0,00 € 
Electronic hardware 100,000,00 € 100,000,00 € 0,00 € 0,00 € 
Office equipment 75,000,00 € 60,000,00 € 15,000,00 € 0,00 € 
Production equipment 150,000,00 € 75,000,00 € 75,000,00 € 0,00 € 
Field testing equipment 70,000,00 € 70,000,00 € 0,00 € 0,00 € 
Magnetic test equipment (2x) 40,000,00 € 80,000,00 € 0,00 € 0,00 € 
Basic optical equipment 60,000,00 € 60,000,00 € 0,00 € 0,00 € 
Forklifts (2x) 10,000,00 € 10,000,00 € 10,000,00 € 0,00 € 
Container transport system internally (2x) 100,000,00 € 100,000,00 € 100,000,00 € 0,00 € 
Power generation system for 110V / 60Hz (USA) 50,000,00 € 50,000,00 € 0,00 € 0,00 € 
Investments total: 900,000,00 € 200,000,00 € 0 
For the first operational year only 900K EURO are necessary, with which the whole development 
and production process is covered. The previous company invested during it‘s operational time 
approx. 8 M. EURO. BMDSys Optical GmbH can proceed with it‘s activities completely 
unencumbered. 
37 www.demicco.ch
6. Financial planning 
6.6 Cash Flow Overview 
Cash Flow P1 P2 P3 
Revenues 1,760,000,00 € 14,670,000,00 € 18,670,000,00 € 
Costs of materials 7,656,000,00 € 5,568,000,00 € 6,960,000,00 € 
Costs of personnel 1,026,000,00 € 1,283,940,00 € 1,345,080,00 € 
Operational costs without personnel 945,870,00 € 1,666,078,00 € 2,294,101,00 € 
EBITDA: ‐7,867,870,00 € 6,151,982,000,00 € 8,070,899,00 € 
Cash Flow accumulated: 812,130,00 € 6,738,111,20 € 14,743,929,60 € 
Cash flow: ‐87,870,00 € 5,638,111,20 € 14,543,929,60 € 
When calculating conservatively, until the end of the year only a turnover of 1,7 M is achieved that 
results from existing orders. But depending on the time of the financing and delivering of 
components, within 9‐12 months sales profits can be achieved. The cash flow of the first year 
considers already the payment of an investment sum of 10 mio. EURO. 
From the second year on (see business plan) the cash flow of the company is positive. 
38 www.demicco.ch
6. Financial planning 
6.7 Capital demand 
The actual capital demand of the company is 10 mio. EURO. 
The capital will be used in the following ways: 
- Finishing the series-production readyness of the prototype 
APOLLO CXS 
- Optimizing the production 
- Set up of national and international sales 
- National marketing aktivities 
- Continuing the health insurance license 
- Prefinancing the existing and future orders 
39 www.demicco.ch
7. 
Offer for investors 
40 www.demicco.ch
7. Offer for investors 
7.1 Participation 
Interested investors can participate directly in the BMDSys Optical 
GmbH. 
Considering the sales and profit and the enormous market- and 
development potential the company today is rated with minimum 
32 mio. EURO. 
The momentary proprietors offer investors a company share of up 
to 33 % for an exceptional price of 10 mio. EURO, which covers 
the momentary capital need. 
With an committed institutional investor on board it’s possible to get 
a further finance by a German government institution (TBG) about 
50% of the investors engagement on a loan basis. 
41 www.demicco.ch
7. Offer for investors 
7.2 Exit strategies 
The management teams searches investors for medium and long 
term attendance. 
The actual business plan was set up for 3 years. From the 4th year 
on an industrial production should be established, that covers the 
demand. It can be assumed that the company than faces another 
developmental step. 
Possible exit strategies from the momentary point of view: 
- Rebuy of shares through the company owner 
- IPO, Reverse Merger 
- M&A transaction 
42 www.demicco.ch
Further questions? 
Please contact us: 
Volker Schall 
eMail: vs@bmdsysoptical.com 
Phone: + 49 261 98279819 
Mobile: + 49 151 432 638 01 
Dr. Luigi Carlo De Micco 
eMail: luigi@demicco.ch 
Phone: + 34 871 944 532 
Mobile: + 34 637 216 267 
Web: www.demicco.ch 
43 www.demicco.ch

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New business summary of BMDSys Optical investment

  • 1. Executive Summary Company: BMDSys Optical GmbH Copy: No. 1/3 Date: October, 2014 Business plan: 3 business years plan Founder (team): Volker Schall (CEO) Dr. rer. nat. Gertrud Lembke (CTO) Any information in this summary is confidential! Reproduction and copy ing requires the agreement of De Micco & Friends Group! 1 www.demicco.ch
  • 2. DISCLAIMER The contents of this document are strictly confidential and were obtained inter alia from publicly available information. This document (the “Concept, Structure & Investors Presentation”) is a marketing document and not a regulatory document. The sole purpose of this document is to assist the recipient in deciding whether to proceed with a further investigation of an investment in BMDSys Optical GmbH, registered in Germany, (“the “COMPANY”) and the "Proposed Transaction". This document does not purport to be all‐inclusive or to contain all the information that a prospective interested party may desire to evaluate the Proposed Transaction. This document has been prepared only for informational purposes relating to the Proposed Transaction only. Neither COMPANY nor its affiliates or representatives assumes any responsibility for the independent verification of any of the information set forth in this document, or of any additional evaluation material made available in connection with any further investigation of the Proposed Transaction. Neither COMPANY nor its affiliates or representatives make any express or implied representation or warranty as to the accuracy or completeness of the information contained in, or for any omissions from, this document or any additional evaluation material made available in connection with any further investigation of the Proposed Transaction. In addition, COMPANY (on its own behalf and on behalf of its affiliates or representatives) expressly disclaims any and all liability which may be based on such information, errors therein or omissions there from. Neither the receipt of this document by any person nor any information contained herein or supplied herewith or subsequently communicated to any person in connection with the Proposed Transaction is or is to be taken as constituting the giving of investment advice to any such person. It is the responsibility of the recipient, before entering into any transaction, to make its own appraisal of the Proposed Transaction, its advantages and risks, without relying exclusively on the information that was provided to the recipient. If it deems necessary or useful, the recipient may consult its own legal, tax, financial, accounting and other professional advisors. In furnishing this document, neither COMPANY nor its affiliates or representatives undertakes any obligation to provide the recipient with access to any additional evaluation material. COMPANY reserves the right to negotiate with one or more parties at any time and to enter into a definitive agreement, without prior notice to the recipient or any other party. COMPANY reserves the right to terminate, at any time, solicitation of indications of interest in the Proposed Transaction or in the further participation in the investigation and proposal process by any party. Finally, COMPANY reserves the right to modify, at any time, any procedures relating to this process without assigning any reason therefore. The information contained herein or made available in connection with any further investigation of the Proposed Transaction is strictly confidential. This document may not be photocopied, reproduced or distributed to any third party at any time without the prior written consent of COMPANY. All communications, inquiries and requests for information relating to these materials should be addressed to COMPANY. COMPANY is the primary contact for the Proposed Transaction. Please direct all inquiries regarding the Proposed Transaction to the representatives of COMPANY referred to below. Interested parties will be required to sign a Non Disclosure Agreement (NDA) and send it, by email and by post/hand, to the address below. De Micco & Friends Group Corporation (advisors, lawyers, auditors) Switzerland and BMDSys Optical GmbH Germany 2 www.demicco.ch
  • 3. Contents Overview 1. Executive summary 2. Product 3. Founder and management team 4. Market 5. Chances and risks 6. Financial planning 7. Offer for investors 3 www.demicco.ch
  • 5. Overview Project data Entrepreneurs: Volker Schall and Dr. rer. nat. Gertrud Lembke Planning: Continuation, development and marketing of an already developed technology Business location: Kurfürst‐Schönborn‐Straße 25, 56070 Koblenz, Germany Legal form: GmbH (German Limited) Company name: BMDSys Optical GmbH Start of operation : previous company BMDSys GmbH 2005 Funding: Own funding and private equity Future prospects: A unique product for risk stratification of sudden cardiac death (SCD) has been developed that now has to be introduced worldwide. 5 www.demicco.ch
  • 6. 1. Executive Summary 6 www.demicco.ch
  • 7. 1. Executive Summary Product/Business model In the industrialized countries heart diseases are cause of death number one! Worldwide approx. 9 mio. people die per year because of sudden cardiac death (SCD). In Germany there are 100,000 cases per year. In approximately 80 % of all cases high frequent heart arrhythmias are responsible. In principle every person can be in danger. Sudden cardiac death (SCD) is in approx. 50 % of all cases the first manifestation of a heart disease. The affected persons did not know about their heart problem and thus could not take any preventive action. The BMDSys Optical GmbH offers with a unique technical innovation a solution for this problem! 7 www.demicco.ch
  • 8. 1. Executive Summary Product/Business model The diagnostic system developed by BMDSys Optical GmbH allows a cardiologist to estimate the risk for sudden cardiac death within five minutes based on the heart‘s magnetic signals. The team of BMDSys Optical GmbH and the physicians accompanying the clinical studies developed a technology that allows an individual risk stratification, which saves many lives. Thus, this innovation is not only a highly interesting investment, but of high medical, clinical, sociological and economical relevance. Investors can participate actively in the company and profit from the future prospects. 8 www.demicco.ch
  • 9. 2. Product/Service 9 www.demicco.ch
  • 10. 2. Product 2.1 Previous model BMDSys Optical GmbH with its team is the follow-up of BMDSys Production GmbH, which developed, produced and sold with the same staff the first systems for MFI diagnostics. With its research and development activities it achieved breaking results and international acknowledgement. For the first time a reliable system was available that could detect an enhanced risk for sudden cardiac death. Approx. 8 M. EURO were invested in the industrialization of the first version. 10 www.demicco.ch
  • 11. 2. Product 2.1 Previous model The systems of the first generation work perfectly and have successfully been used in various hospitals. However, the used technology requires liquid helium cooling, which means an expense of approx. 700 to 900 K EURO during a mean life cycle of 10 years. This generates high costs and reduces the economical effectiveness of the systems in the clinical use. This lack of economical efficiency of the previous model has reduced the chances in sales in such a way that the former company could not reach sustainable profit. 11 www.demicco.ch
  • 12. 2. Product 2.2 APOLLO CXS – the new sensor generation Test finished Prototype ready More efficient Low maintenance costs ISO certification Ready for market Cheaper New technology Quicker production Without cooling Use in hospitals Direct sales Distributors Sports organisations Orders are placed! Potential health insurances High margins (50‐60 %) First mover Technology International demand Mass production Das team of BMDSys Optical GmbH developed, based on the original technology, a new system that makes the helium cooling superfluous. In this way the operating costs are importantly reduced. Thus, the new systems are highly interesting for any hospital worldwide that offers heart diagnostics. The prototype developed under the label APOLLO CXS is already available. All tests have been successful. 12 www.demicco.ch
  • 13. 2. Product 2.3 Projected development schedule To distribute the APOLLO CXS with the new optical technology (OPM) in clinics and medical centers, a series production has to be set up and financed. For the international market introduction a period of 1-2 years is scheduled. Already 8-12 months after project start, revenues are possible. The production time per system will be reduced in medium term to 4 weeks for being able to respond to the increasing demand. In 2 years an industrial mass production will become necessary. Development processes Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6 Development of the first system (helium) Tests in hospitals and universities First marketing national Development APOLLO CXS (OPM) Test APOLLO CXS Start series production and marketing Mass production, worldwide sales Sales , marketing Development phases International marketing today mass production 13 www.demicco.ch
  • 14. 2. Product 2.3 Projected development schedule Parallel to the development of the series production, direct and indirect sales channels will be set up to acquire new customers and advanced bookings. For systems based on the new technology, orders from the Chinese distributor are already included in the distribution contract with the previous company BMDSys Production GmbH. The marketing for the new technology has not been started yet. 14 www.demicco.ch
  • 15. 2. Product 2.3 Projected development schedule APOLLO CXS delivers information about the actual electrophysiological status of the heart based on the record of the heart‘s magnetic signals. The new system can become a standard diagnostic tool and can be easily combined with other diagnostics. APOLLO CXS provides in the handling of heart patients in the clinical routine a new parameter that surely in the future will be considered for inclusion in the guidelines of cardiology. APOLLO CXS leads to a paradigm change in cardiac diagnostics! 15 www.demicco.ch
  • 16. 2. Product 2.3 Projected development schedule ADVANTAGES: Quick and easy: An MFI examination takes maximum 5 minutes including data analysis. No patient preparation is necessary, not even undressing. Non-invasive: The sensor system is positioned over the patient‘s chest, it does not touch the patient! Side-effect-free: The data acquisition is pure passive, no contrast agents are necessary and no ionizing radiation is used. Cost efficient: No helium cooling, room temperature leads to minimum operational costs. Repeatable: The examination can be repeated as often as required as there are no side effects. The diagnosis is applicable for all patient groups. 16 www.demicco.ch
  • 17. 2. Product 2.4 Production/production costs, sales prices Current production costs per system based on the new technology: 348,000 EURO Production costs considering a rationalized series production (from 2nd year) 290,000 EURO Sales prices: Price per system for direct sales 650,000 EURO Price per system for sales via distributors: 500,000 EURO 17 www.demicco.ch
  • 18. 2. Product 2.5 Technology The technology have two key fields: The management of the environmental noise, obtained with a intelligent distribution of the load to the different system component (Shielding, sensor, real‐time signal processing, software noise compensation) The Analysis algorithm to extract the clinical relevant information from the magnetic data. More information will be given by Dr. Erné 18 www.demicco.ch
  • 19. 3. Management team 19 www.demicco.ch
  • 20. 3. Management team 3.1 Volker Schall, CEO Volker Schall is a skilled banker and was able to successfully apply his knowledge in several production and sales companies in the sports industry. Because of his expertise in the sports industry he knows the demands and problems in this field and thus can take advantage of the enormous potential of this market. With his great experience as sales manager he is ideal for the scopes of marketing and sales of the optical diagnosis systems. Volker offers the whole necessary commercial and sales-related know-how for being able to lead BMDSys Optical GmbH towards a successful future. 20 www.demicco.ch
  • 21. 3. Management team 3.2 Dr. rer. nat. Gertrud Lembke, CTO Since finishing her studies in physics and her doctorate in 2007, Dr. rer. nat. Gertrud Lembke (Ms.) was involved in the development of the optical magnetometers as a scientific employee at the University Hospital Jena. Here, she extended her experience in the construction of a multichannel optical magnetic field sensor system as well as in simulation and construction of complex coil systems for well defined magnetic fields. For her work on this system she received in 2010 the price „Young Investigator Award“ in the field „instrumentation“ at the international conference for biomagnetism BIOMAG 2010. She has the necessary physical know-how for optimizing the system for the use in clinical routine. Gertrud is the technical developer from the start of the company. 21 www.demicco.ch
  • 22. 3. Management team 3.3 Further executive personnel and employees Heike Kroker-Häge Heike Kroker-Häge (Ms.) was responsible for the quality management of the superconducting MFI systems for a long time and knows the necessary steps for the registration of a medical product. Furthermore, she has great experience as an executive assistant, in the scope of administration, national and international sales, export, import and purchase. Dr. rer. nat. Reinhard Kürsten Reinhard Kürsten studied physics in Hamburg and obtained his doctorate in 2002. Subsequently, he was employed at the ‚Physikalisch-Technischen Bundesanstalt‘ in Berlin in the field of biomagnetic diagnostic. He was responsible for the final assembly and testing of the present MFI systems as well as for their installation. His extensive knowledge regarding the behavior and treatment of highly permeable metal plates is of great importance for the future development. 22 www.demicco.ch
  • 23. 3. Management team 3.3 Further executive personnel and employees MsC. Yingbin Wu Yingbin Wu works on the programming of the data acquisition and analysis software of the present MFI systems. His knowledge and experience are of great importance for the adaption of the present programming to the optical magnetometers. Furthermore, Yingbin Wu is responsible for the contact to a Chinese distributor who currently sells the helium cooled systems in China. Dipl.-Ing. Klaus Brandt As experienced development engineer in the field of medical engineering Mr. Brandt was involved in the whole production process of the helium cooled MFI systems since 2010. In addition, as development and construction engineer, Klaus Brandt is responsible for the mechanical parts necessary for the operation of the system. 23 www.demicco.ch
  • 24. 3. Management team 3.4 Advisory board Professor Dr. Sergio Nicola Erné Has been involved since 1976 in research and development in all aspects of the technology of high sensitive magnetic measurement for biological and medical applications. He was active at the PTB in Berlin, the University of Ulm,(GE), the University of Chieti (IT) and the University of Jena (GE). He had cooperating with Siemens, General Electric and Atb. He joined all industrial efforts of BMDSys. (For more information please see the CV) Dr. Luigi Carlo De Micco Luigi joined the company as consultant and investor in the beginning of 2014. He is an experienced entrepreneur and investment banker with a strong background in the growth development of IT and technology companies. He did and managed several IPO’s in European stock exchanges and at NASDAQ. Today Luigi is the CEO & president of the De Micco & Friends group which is represented with more than 200 lawyers, auditors and investment bankers in Europe. (For more information please see the CV) 24 www.demicco.ch
  • 25. 4. Market 25 www.demicco.ch
  • 26. 4. Market overview 4.1 Target groups The largest sales potential is in hospitals and large medical centers that offer heart diagnostics on the latest state of technology. APOLLO CXS offers acquisition, display and analysis of the magnetic signals of the human heart. Thus, several large diagnostic sectors in cardiology can be covered at the same time, e.g. risk stratification of future life-threatening arrhythmias and detection of acute and stress induced ischemia. The alternative diagnostic methods do not provide the precision, comfort, efficiency or a combination of the mentioned criteria. Some of the alternatives are invasive and/or put high side effects to the patient . Special hospitals, universities Large medical centers Medical prevention Sports centers Cardiological hospitals Cardiologists Prevention Sports centers Sports organisations Modern practices Direct sales Sales via distributors Admission of health insurances Sports Prevention facilities Medical 26 www.demicco.ch
  • 27. 4. Market overview 4.2 Competitors AtB, Pescara (Italy) (A) AtB was founded in 1990 and had co-operations with the universities of Ulm and Jena for some years. It carried out orders of the universities and delivered a system named „Argos 200“ for magnetic heart measurement to the university of Jena. This company is not significantly active any more since 2006 and never established an industrial production of MFI systems. AtB does not offer an optical technology! CardioMag Imaging (USA) (B) Cardiomag sold in the past a 9-channel system for the measurement of the heart‘s magnetic field with which acute ischemia in the human heart can be detected. However, the recording bandwidth was so small and the noise so high that the system could not be used for risk stratification based on the QRS fragmentation. No optical technology available. Elekta, Stockholm (Sweden) (C) In a subsidiary of Elekta a system for electroencephalography (helmet shaped) is produced and sold. It is not possible to measure heart signals with this system and thus this product is no competition to our system. No optical technology available. BMP Hamburg (Germany) (D) In August 2010 the magnetocardiography (MCG) technology of KRISS was transferred to Biomagnetik Park GmbH. In January 2012 an MCG system of the company Biomagnetik Park GmbH was certified as a new medical device for the diagnose of coronary heart diseases according to the European Medical Directive 93/42/EEC. There is no compatible software for a risk stratification of sudden cardiac death. No optical technology available. 27 www.demicco.ch
  • 28. 4. Market overview 4.2 Competitors All systems of competitors are based on superconductive sensors, i.e. they require helium cooling for operation. Thus, those suppliers are no real competition for the optical system of BMDSys Optical GmbH. The operation without helium is a unique selling proposition that is not offered by any competitor and saves approx. 900 K EURO of operation costs during 10 years (life cycle of a SQUID based MFI system). Thus, the optical MFI system APOLLO CXS is unique in the whole world. Competitor A Competitor B Competitor C Competitor D APOLLO CXS Price ↑ ↓ ↔ ↑ ↓ Performance ↑ ↓ ↙ ↔ ↑ Regional market share ↓ ↓ ↓ ↓ ↓ National market share ↓ ↓ ↓ ↓ ↓ Regional acceptance ↔ ↔ ↔ ↔ ↑ National acceptance ↔ ↔ ↔ ↔ ↑ Product range ↔ ↓ ↔ ↗ ↓ Marketing ↔ ↙ → ↔ ↔ Innovation ↔ ↔ ↙ ↔ ↑ Company size ↓ ↑ ↓ ↔ ↔ On the market since 1990 2005 2000 ‐ 2005 2010 2008 Legend: ↑ very high; ↗ high; ↔ moderate; ↙ low; ↓ very low 28 www.demicco.ch
  • 29. 4. Market overview 4.3 Market potential The market potential is enormous! Considering the fact that no comparable product for heart diagnostics is available until now, BMDSys Optical GmbH has the potential for being a „global player“ in this segment. It can be supposed that BMDSys Optical GmbH first will have a monopoly position on the global market with its product. The developmental edge of approx. 5 years can hardly be caught up with even by larger companies that want to set up a competition. 600.0 bn 60.0 bn 2.0 bn 75 % Market capacity global Market potential Market volume Scheduled market share until 2018 29 www.demicco.ch
  • 30. 5. Chances and risks 30 www.demicco.ch
  • 31. 5. Chances and risks Optimum initial situation for investors BMDSys Optical GmbH is in a classic „next‐ level‐position“. The management and development team is well attuned, the main product is ready for market. The newly founded company is completely free from encumbrances and can now start with an appropriate funding. Contrary to comparable technology companies where the main part of financial resources had to be invested in research and development BMDSys Optical GmbH provides a nearly finished and market‐ready product. Chances  Best product on the market  Competitive edge can be secured in case of preferably soonest market entry  Potential for global player and market leader  Worldwide high demand  Existing orders Risks  Supply bottleneck at suppliers of applicable material  Handling of the expected growth  Copying of the technology by competitors (very difficult) 31 www.demicco.ch
  • 32. 6. Financial planning 32 www.demicco.ch
  • 33. 6. Financial planning 6.1 Sales figures Sales planning P1 P2 P3 Price/system China & US (Transfer of distribution contract) 500,000,00 € 2 7 16 Channel direct sales 650,000,00 € 0 2 5 Channel distribution 600,000,00 € 0 14 11 Mobile system option 380,000,00 € 2 2 0 Revenues from sales 1,760,000,00 € 14,590,000,00 € 18,170,000,00 € Maintenance 20,000,00 € 0 80,000,00 € 500,000,00 € Capital inflow from investors 3,000,000,00 € Revenues in total 1,760,000,00 € 14,670,000,00 € 18,670,000,00 € The sales figures of BMDSys Optical GmbH especially depend on the production capacities to be managed. In case of conservative planning, from 2nd. Year on 25 units, i.e. approximately two system per month, will be produced if the expected funding will be available. This means a turn over of already 14,6 mio. EURO. Up from 3th. year the production will be increased to at least 32 units which means an average turn over of 18,6 mio. EURO. 33 www.demicco.ch
  • 34. 6. Financial planning 6.2 Cost of materials Cost of materials P1 P2 P3 Shelter 75,000,00 € 1,650,000,00 € 1,200,000,00 € 1,500,000,00 € Mu‐Metall 75,000,00 € 1,650,000,00 € 1,200,000,00 € 1,500,000,00 € Master console and workstation 12,000,00 € 264,000,00 € 192,000,00 € 240,000,00 € Elektronic hardware 40,000,00 € 880,000,00 € 640,000,00 € 800,000,00 € Laser 12,000,00 € 264,000,00 € 192,000,00 € 240,000,00 € Optical sensor 100,000,00 € 2,200,000,00 € 1,600,000,00 € 2,000,000,00 € Cosmetics und electrical infrastructur 12,000,00 € 264,000,00 € 192,000,00 € 240,000,00 € Other materials 12,000,00 € 264,000,00 € 192,000,00 € 240,000,00 € Installation 10,000,00 € 220,000,00 € 160,000,00 € 200,000,00 € Cost of material / mashine 348,000,00 € Cost of material in total 7,656,000,00 € 5,568,000,00 € 6,960,000,00 € The costs of material are calculated proportionally to the sold units. Based on the long delivery time of up to 3 months for single components, purchasing and financing has to be scheduled accordingly. 34 www.demicco.ch
  • 35. 6. Financial planning 6.3 Cost of personnel Cost of personnel P1 P2 P3 Number of employees 18 18 18 CEO 11,000,00 € 132,000,00 € 138,600,00 € 145,200,00 € CTO 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € Backoffice 5,000,00 € 55,000,00 € 63,000,00 € 66,000,00 € Software/Analysis 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € Software/ data base 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € QM 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € RealTime Software 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € Medical technics 5,900,00 € 53,100,00 € 74,340,00 € 77,880,00 € Elektronic 5,900,00 € 53,100,00 € 74,340,00 € 77,880,00 € Production eng. 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € Produkcion eng. 5,900,00 € 29,500,00 € 74,340,00 € 77,880,00 € Production assistance 4,200,00 € 37,800,00 € 52,920,00 € 55,440,00 € Production assistance 2 4,200,00 € 37,800,00 € 52,920,00 € 55,440,00 € Production assistance3 / Customer ralation 4,200,00 € 50,400,00 € 52,920,00 € 55,440,00 € Production assistance 4 4,200,00 € 8,400,00 € 52,920,00 € 55,440,00 € Production assistance 5 4,200,00 € 8,400,00 € 52,920,00 € 55,440,00 € Sales‐Rep 1 5,900,00 € 70,800,00 € 74,340,00 € 77,880,00 € Sales‐Rep 2 5,900,00 € 64,900,00 € 74,340,00 € 77,880,00 € Costs of personel 1,026,000,00 € 1,283,940,00 € 1,345,080,00 € The costs for personnel increase with increasing production. For the two founders (CEO and CTO) an additional performance‐related bonus system should be developed. 35 www.demicco.ch
  • 36. 6. Financial planning 6.4 Operational costs (without personnel) Operational costs P1 P2 P3 Staff secondary costs 2% 20,520,00 € 25,678,80 € 26,901,60 € Fees (COC, associations etc.) 1,500,00 € 18,000,00 € 18,000,00 € 18,000,00 € Delivery costs 1,000,00 € 12,000,00 € 12,000,00 € 12,000,00 € Financial costs 1,500,00 € 18,000,00 € 18,000,00 € 18,000,00 € Recycling 2,000,00 € 24,000,00 € 24,000,00 € 24,000,00 € Lawyers 4,000,00 € 48,000,00 € 48,000,00 € 48,000,00 € Accountants 2,500,00 € 30,000,00 € 30,000,00 € 30,000,00 € Rent 15,000,00 € 120,000,00 € 180,000,00 € 216,000,00 € Energy 150,00 € 26,250,00 € 32,400,00 € 32,400,00 € Phone, communication 100,00 € 17,500,00 € 21,600,00 € 21,600,00 € Internet 500,00 € 6,000,00 € 6,000,00 € 6,000,00 € Cars 6,000,00 € 72,000,00 € 108,000,00 € 144,000,00 € Consultants 10,000,00 € 120,000,00 € 120,000,00 € 120,000,00 € CE + QM 1,500,00 € 18,000,00 € 18,000,00 € 18,000,00 € Cleaning 1,000,00 € 7,200,00 € 12,000,00 € 24,000,00 € Marketing 5,000,00 € 60,000,00 € 60,000,00 € 180,000,00 € Others 5,000,00 € 60,000,00 € 60,000,00 € 60,000,00 € Insurance 10,000,00 € 120,000,00 € 120,000,00 € 120,000,00 € Office facilities 2,000,00 € 24,000,00 € 24,000,00 € 24,000,00 € Exhibitions (4 /year, 2 national, 2 international) 100,000,00 € 0,00 € 400,000,00 € 800,000,00 € Travel 4,000,00 € 36,000,00 € 96,000,00 € 124,800,00 € Reporting investor 5,000,00 € 0,00 € 20,000,00 € 20,000,00 € Movement of company location 50,000,00 € 50,000,00 € 20,000,00 € 0,00 € Installation costs 8,000,00 € 0,00 € 144,000,00 € 128,000,00 € Maintenance Laser 700,00 € 8,400,00 € 8,400,00 € 8,400,00 € Software 10,000,00 € 10,000,00 € 10,000,00 € 10,000,00 € Patents 20,000,00 € 30,000,00 € 60,000,00 € Operational costs total 945,870,00 € 1,666,078,80 € 2,294,101,60 € 36 www.demicco.ch
  • 37. 6. Financial planning 6.5 Investments Investments P1 P2 P3 IRFA 90,000,00 € 90,000,00 € 0,00 € 0,00 € High permeable material 90,000,00 € 90,000,00 € 0,00 € 0,00 € Coil material 10,000,00 € 10,000,00 € 0,00 € 0,00 € New sensor head holder 25,000,00 € 25,000,00 € 0,00 € 0,00 € New sensor head 60,000,00 € 60,000,00 € 0,00 € 0,00 € Non‐magnetic adjustable mattress 20,000,00 € 20,000,00 € 0,00 € 0,00 € Electronic hardware 100,000,00 € 100,000,00 € 0,00 € 0,00 € Office equipment 75,000,00 € 60,000,00 € 15,000,00 € 0,00 € Production equipment 150,000,00 € 75,000,00 € 75,000,00 € 0,00 € Field testing equipment 70,000,00 € 70,000,00 € 0,00 € 0,00 € Magnetic test equipment (2x) 40,000,00 € 80,000,00 € 0,00 € 0,00 € Basic optical equipment 60,000,00 € 60,000,00 € 0,00 € 0,00 € Forklifts (2x) 10,000,00 € 10,000,00 € 10,000,00 € 0,00 € Container transport system internally (2x) 100,000,00 € 100,000,00 € 100,000,00 € 0,00 € Power generation system for 110V / 60Hz (USA) 50,000,00 € 50,000,00 € 0,00 € 0,00 € Investments total: 900,000,00 € 200,000,00 € 0 For the first operational year only 900K EURO are necessary, with which the whole development and production process is covered. The previous company invested during it‘s operational time approx. 8 M. EURO. BMDSys Optical GmbH can proceed with it‘s activities completely unencumbered. 37 www.demicco.ch
  • 38. 6. Financial planning 6.6 Cash Flow Overview Cash Flow P1 P2 P3 Revenues 1,760,000,00 € 14,670,000,00 € 18,670,000,00 € Costs of materials 7,656,000,00 € 5,568,000,00 € 6,960,000,00 € Costs of personnel 1,026,000,00 € 1,283,940,00 € 1,345,080,00 € Operational costs without personnel 945,870,00 € 1,666,078,00 € 2,294,101,00 € EBITDA: ‐7,867,870,00 € 6,151,982,000,00 € 8,070,899,00 € Cash Flow accumulated: 812,130,00 € 6,738,111,20 € 14,743,929,60 € Cash flow: ‐87,870,00 € 5,638,111,20 € 14,543,929,60 € When calculating conservatively, until the end of the year only a turnover of 1,7 M is achieved that results from existing orders. But depending on the time of the financing and delivering of components, within 9‐12 months sales profits can be achieved. The cash flow of the first year considers already the payment of an investment sum of 10 mio. EURO. From the second year on (see business plan) the cash flow of the company is positive. 38 www.demicco.ch
  • 39. 6. Financial planning 6.7 Capital demand The actual capital demand of the company is 10 mio. EURO. The capital will be used in the following ways: - Finishing the series-production readyness of the prototype APOLLO CXS - Optimizing the production - Set up of national and international sales - National marketing aktivities - Continuing the health insurance license - Prefinancing the existing and future orders 39 www.demicco.ch
  • 40. 7. Offer for investors 40 www.demicco.ch
  • 41. 7. Offer for investors 7.1 Participation Interested investors can participate directly in the BMDSys Optical GmbH. Considering the sales and profit and the enormous market- and development potential the company today is rated with minimum 32 mio. EURO. The momentary proprietors offer investors a company share of up to 33 % for an exceptional price of 10 mio. EURO, which covers the momentary capital need. With an committed institutional investor on board it’s possible to get a further finance by a German government institution (TBG) about 50% of the investors engagement on a loan basis. 41 www.demicco.ch
  • 42. 7. Offer for investors 7.2 Exit strategies The management teams searches investors for medium and long term attendance. The actual business plan was set up for 3 years. From the 4th year on an industrial production should be established, that covers the demand. It can be assumed that the company than faces another developmental step. Possible exit strategies from the momentary point of view: - Rebuy of shares through the company owner - IPO, Reverse Merger - M&A transaction 42 www.demicco.ch
  • 43. Further questions? Please contact us: Volker Schall eMail: vs@bmdsysoptical.com Phone: + 49 261 98279819 Mobile: + 49 151 432 638 01 Dr. Luigi Carlo De Micco eMail: luigi@demicco.ch Phone: + 34 871 944 532 Mobile: + 34 637 216 267 Web: www.demicco.ch 43 www.demicco.ch