Burnham Marketing developed Neurographics, a tool that uses neuroscience to understand people's fundamental drivers of perception and behavior. Neurographics reveals how people form values and make decisions, allowing businesses to communicate and engage in a predictable way that achieves desired outcomes. By layering Neurographics insights with other data, businesses gain a deeper understanding of what motivates human behavior. Neurographics can integrate into surveys and research to deliver predictive, conclusive, or actionable results that help businesses influence people and impact goals.

1. Burnham Marketing, LLC
1 Amber Ridge Road – Chestnut Ridge, NY 10977 | (917) 686-4816
“In order to understand business, you must understand people.”
At Burnham Marketing we believe that business is the catalyst for changing the world for
the better. While the Internet has brought to us an unprecedented amount of transparency,
this is just the beginning. Businesses must understand their purpose, values, and ‘reason for
being’ in order to connect with stakeholders. Birds of a feather flock together, but single-
handedly identifying that flock is not scalable. This is why we developed Neurographics.
To truly understand someone, you must see the world as they do. Neurographics does this.
Neurographics reveals the fundamental drivers of perception and behavior, which affects
every decision people make. Neurographics informs you how people form their values,
aspirations, cognitive resistances, learning style, communication needs and preferences,
how they develop cultures, as well as how they will relate and feel about you. This
empowers you to communicate and engage in a way that yields predictable outcomes.
Layering and correlating all other data with neurographics delivers richer insights and a deeper
understanding of behavioral cause and effects. By leveraging our neurographic insights and segmentation
platform, you can measure how to influence people and what motivates their behavior in a predictable and
scientifically valid way. This knowledge and understanding will help you to more effectively achieve desired
outcomes, impact goals, behavioral change, or to transform and evolve cultures.
Neurographics is an essential battery to any qualitative or quantitative research study and can integrate into
any survey-based mechanism through a custom iFrame and API. Neurographics now provides researchers
with a universal framework of human understanding with which to deliver predictive, conclusive, or
actionable results from their analysis. To learn how to leverage neurographics, please contact us at
info@burnhammarketing.com. BE BETTER. CREATE TOMORROW.
Neurographic Segmentation & Predictive Analytics