neurala final presentation
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Neurala is a software company that builds artificial intelligence for robots. They presented their PR campaign which aimed to generate excitement for their new mobile app and cloud brain system. Their PR agency developed press materials, social media content and videos to showcase Neurala's software capabilities. While the scope changed and they focused more on social media, the PR work provided Neurala tools to promote their upcoming product launch.
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neurala final presentation
- 1. Neurala Final Presentation December 8, 2014 Account Executives: Christine O’Connor John Ryan Philip Kadoorie Account Supervisor: Jamie Ellis
- 2. Agenda • Client Overview • PR Challenge • Activities • Portfolio • Results • Lessons Learned
- 3. Client Overview • Neurala is a software company that builds brains for robots • The team’s work on the Mars Rover was instrumental in the development of autonomous navigation for inanimate objects • Trying to reach a consumer market with a mobile app that will allow users to control drones and toy robots • Working to develop a cloud brain system for their software • One day want all robots to be able to navigate foreign terrain autonomously without needing human programming
- 4. PR Challenge • Develop creative visual PR campaign for upcoming product • Generate excitement amongst influencers • Promote the Neurala brand
- 5. Activities • Determine key influencers in robotics and create media list • Create press kit including such documents as press release, backgrounder, fact sheet, and management bios • Create short, clever videos for social media showcasing the software’s capabilities rather than the hardware • Create a social media calendar with content for Neurala to help them boost their web presence moving forward • Preliminary research and analysis for a crowdfunding campaign
- 9. Fact Sheet
- 10. Twitter List
- 11. Media List
- 12. Results • Client changed the scope of work and shifted our focus • Worked more on social media than on crowdfunding • Created tools for Neurala to use moving forward with their launch
- 13. Lessons Learned • The importance of frequent, detailed communication between the team and client • Taking initiative • Flexibility