Karlyn Lothery earned a marketing degree and has worked in various communications roles, including as a news anchor and chief diversity officer. She is now the president of Lothery & Associates, which provides media training, executive communication coaching, and diversity training. Brian Cashman graduated from Catholic University and worked his way up from intern to general manager of the New York Yankees, despite never intending to work in baseball. He faces challenges such as fielding a winning team while dealing with New York media scrutiny.

1. NETWORKING INTERVIEWS
Matthew Tuttle

2. KARLYN LOTHERY

3. ABOUT ME
• Born in 1979
• Went to College at Georgetown University (1995); Earned
Marketing degree
• Travelled a lot between states due to family
• Currently lives in Alexandria, VA

4. JOB HISTORY
• Started as News Reporter for WCSC-TV; Then moved to News
Anchor for WRDW-TV (8/1995-6/1997)(6/1997-7/2000)
• Worked as Training Manager for The Communication Center;
Susan Peterson (8/2000-4/2004)
• Chief Diversity Officer of the USTA (4/2004-10/2010)
• Lead Trainer of Sports Talkers (8/2008-10/2010)
• Adjunct Professor for Georgetown University (12/2008-6/2011)
• President of Sports Talkers (8/2008-Present)

5. PRESIDENT OF LOTHERY & ASSOCIATES
• Serves professionals that represent corporations, non-profit
organizations, and sports entities to help consult with their professionals
in the fields of:
• Media Training
• Executive Communication
• Executive Presentation and Public Speaking
• Diversity & Inclusion Training
• Oversees operations of Sports Talkers division which works with each of
these services but towards the sports industry, personalities, and figures

7. AWARDS/HONORS
• 40 Under Forty by The Network Journal
• Minority Business Leader by Washington Business Journal
• Radical Entrepreneur by Get Radical Conference
• Serves on Board of Trustees for the National Multiple Sclerosis
Society’s National Capital Chapter

8. WHY DID YOU CHOOSE THIS CAREER PATH?
• Being a part of Sports Talkers of Lothery & Associates combines
her love of sports with her expertise in communications by
providing media and diversity training to collegiate and
professional athletes and teams.
• She has always had a passion to increase the diversity in Sports
which led her to becoming the Chief Diversity Officer for the USTA

9. BIGGEST CHALLENGE TO THE JOB
• Starting out with working as the President of Sports Talkers, the
biggest challenge was to be able to get the brand out there and to
be able to spread the name to other people.

10. ADVICE TO GIVE TO FUTURE EMPLOYEES
• “I will quote BET’s Entrepreneur
Award honoree B. Smith, “Be
willing to climb a mountain of
no’s to get to one yes.”

11. BRIAN CASHMAN

12. ABOUT ME
• Born on 7/3/1967 in Rockville Centre, NY
• Attended The Catholic University of America
• Played Baseball all 4 years as starting 2nd Basemen
• Has 2 children
• Was involved in a scandal when wife divorced
• Is involved in a yearly Christmas Rappelling down the Lanmark
Building in Stamford

13. JOB TIMELINE
• Started as UPS Delivery Driver
• Got internship for the NY Yankees in Player Development in 1986
while also working security
• Promoted to Assistant General Manager in 1992
• Became Senior Vice-President and General Manager in 1998 at
age of 30

14. WHY DID HE BECOME THE GM OF THE YANKEES
• He never wanted to be the General Manager. Cashman never
worked hard to be where he is at today. He saw how much
pressure was brought on the General Manager when he was the
Assistant GM and never really wanted to be put under that
pressure.
• Never imagined working in baseball when he graduated.

15. HONORS/AWARDS
• Selected as Major League Baseball Executive of the
Year in 2009
• Named Crain’s New York Business 40 under 40 List
• Involved in the developing of the video game MLB Front
Office Manager

16. BIGGEST CHALLENGE
• Having to field a winning team
• Don’t get comfortable with your position
• Having to deal with George Steinbrenner
• Having to deal with the NY Media
• Long Days of work 365 days a year

17. ADVICE TO GIVE
• Don’t cheat yourself
• Work Hard in everything you do
• When you work hard, people will notice and open doors for you to
take
• Don’t view yourself as higher than someone else; give everyone
the same respect

18. INTERVIEW
• https://www.youtube.com/watch?v=2_UjZMgVb2A
• 2:16, 14:23

19. CITATION
• http://en.wikipedia.org/wiki/Brian_Cashman
• http://nomaas.org/2010/02/the-mother-of-all-interviews-nomaas-v-brian-cashman/
• http://www.nytimes.com/2011/03/20/sports/baseball/20cashman.html?ref=sports&pagewanted=all&_r=0
• http://nymag.com/nymetro/news/sports/features/9611/index1.html
• http://web.yesnetwork.com/news/article.jsp?
ymd=20111110&content_id=25951006&vkey=4&oid=36019
• http://www.tnj.com/40-under-forty/2009/karlyn-e-lothery
• https://www.linkedin.com/pub/karlyn-lothery/5/59b/929
• http://www.lothery.com/about/karlyn-lothery/’
• http://www.sportsbusinessdaily.com/Journal/Issues/2009/03/20090302/Careerspeople/Spotlight-
Karlyn-Lothery.aspx
• http://www.washingtonpost.com/wp-dyn/content/article/2011/02/27/AR2011022703263.html