Carl Scheer has over 40 years of experience working in various roles within the NBA and NBA teams such as the Charlotte Hornets, Denver Nuggets, and Los Angeles Clippers. He was instrumental in developing the NBA All-Star Weekend dunk contest in 1976 and helped develop the bi-lo center in Greenville, South Carolina. In his career, Scheer emphasizes the importance of passion for your work and a willingness to sacrifice for your career goals.

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By: Kasian Holloway

2. Carl Scheer
Senior Community
Affairs Adviser,
Charlotte Hornets

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Springfield,
Massachusetts
76 years old
First job: Assistant to
former NBA
Commissioner Walter
Kennedy

4. Carl has worked in virtually every aspect
of the sports industry
Worked for the Charlotte Hornets, Denver
Nuggets, and Los Angeles Clippers
Helped develop the bi-lo center in
Greenville, South Carolina
Most importantly he was instrumental in
the development of the first of what has
been the marquee attraction of NBA All-
Star Weekend
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5. Featured the likes of Julius Erving, George
Gervin, Artis Gilmore, and James Silas
http://youtu.be/GqZc4sxtIq8
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6. “I talk to young people all the time and in
this business you have to realize that you
really have to have a passion to succeed. You
must be willing to sacrifice your personal
goals in life and some balance that you may
want because you must be willing to work
long hours for modest pay. Successful teams
are built with collective talent. You need to
have that not only on the basketball floor but
also on the business side as well.”
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7. “You can’t make every right decision and you
can’t agonize over the decisions that you
make. You have to move on and try to learn
from your mistakes, and agonizing over your
decision will destroy you. It is a game of
making instant judgments based on your
best abilities. Whether it is a player or a
business decision, you make it under the best
advice and the best set of factors and then
move on.”
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8. Coach, St. John’s Red Storm
Steve Lavin

9. Basketball coaching is defined by
wikipedia as “the act of directing and
strategizing the behavior of a basketball
team or individual basketball player”
Along with this, college coaches must
recruit new talent year after year to stay
competitive in the NCAA
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10. Born September 4, 1964
Played at San Francisco State and
Chapman University
Got his coaching start in Purdue as an
assistant for Gene Keady
From there he was an assistant at UCLA
before becoming full time head coach
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11. He was head coach at UCLA for 7 years
before being fired
After being fired he worked at ESPN as a
college basketball analyst until 2010
In 2010 St. John’s hired Lavin as the head
ball coach the position he occupies now
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12. You have to have a child-like curiosity; you
have to have an insatiable appetite to learn,
you have to be a great listener, you have to
ask a lot of good questions, you have to
enjoy people, it definitely helps if you enjoy
relationships and people.
Then there are the technical aspects of the
game that you have to study, the strategy
and improving teaching methods and
becoming more effective in your teaching
methods.
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13. One of Lavin’s first sports organizational
jobs was that he was a security guard for
the San Francisco Giants while he was in
college.
http://youtu.be/_ClpxvQDzS0
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