Bill Lively is a 70-year-old executive who has worked in various leadership roles within the music and arts sectors. He has a Bachelor's in music from SMU and a Master's in education from UNT. After starting his career as a band director, he took on higher level roles like vice president of development at SMU and president of the Dallas Center for the Performing Arts. Currently he is the president and CEO of the North Texas Super Bowl XLV Host Committee.