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Enabling a Culture of
Analytics
Blake Irvine
Manager, Data Science & Engineering
Quick Intro
Who is this BI guy?
What does a Culture of Analytics bring?
Netflix is Reinventing Television
“The Secret Sauce
Behind Netflix's
Hit, "House Of
Cards": Big Data” --
Fast Company
“Giving Viewers What They
Want” --New York Times
“The Science Behind the
Netflix Algorithms That
Decide What You’ll Watch
Next” --Wired
Data-Mining Boosts Netflix's
Subscriber Base, Showbiz
Clout
--AdAge
Foundations
Cultural values
Team structure
Technology changes
Data accessibility
Cultural values
High Performance
Freedom & Responsibility
Context
Highly Aligned, Loosely Coupled
Team Structure
Vertical alignment
Specializations, not pigeonholes
Team Structure - Vertical
Engineering
Analytics
Reporting
Modeling
Reed
Hastings
Finance
David Wells
Content
Ted Sarandos
Marketing
Kelly Bennett
Product
Neil Hunt
Business
Development
Bill Holmes
DSE
Content
DSE
Finance
DSE
Marketing
DSE
Streaming
DSE
Partner
Analytics
Team Structure - Specialization
Analytics
Reporting
Modeling
Engineering
Analyst
Engineer
Viz
Engineer
Technology Changes
What are our BI tools, and why?
Technology - Past
Process Analyze Report
Technology - Present
Process Analyze Report
Technology - Future
Process Analyze Report
Data Accessibility
Metacat
Big Data API
Big Data Portal
Data Accessibility - Metacat
Data Accessibility - Big Data API
Data Accessibility - Big Data Portal
Making it Happen
Cultural bias, team structure, innovative tools,
and accessibility
Training
Talent
Questions / Future
Blake Irvine
birvine@netflix.com
https://www.linkedin.com/in/blakeirvine
Netflix culture: http://goo.gl/Vmq93c

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