Case Study about social selling program

1. Story of
Pitney Bowes
Presented By,
Kaviya Raj Kamaraj
CEO and Founder
TBG Bridal Wedding Store

2. About PitneyBowes
Pitney Bowes is a global technology company offering innovative
products and solutions for e-commerce companies in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global e-commerce.

3. Challenge?
Need of a Investor who believes in social selling to bring on-board the Sales
Navigator licenses and training.
Is it resolved?
yes.He was a senior executive, basically ran our sales operation on
the software business, and was obviously very, very focused on the
sales side of things.

4. Increase in Sales
To identify customers:
LinkedIn, first and foremost, followed by Twitter.
From time to time, yeah, we might have a look at things like
Facebook
or Google+ but not to any big extent.

5. Process of Increasing sales
Visual Platforms for sales support:
1.SlideShare for presentations
2.YouTube by making powerful videos
3.Dynamic Signal s/w to create content

6. Monitor the sales
Salesforce,a CRM application to monitor and record all the
activities done through sales licenses

7. Success
Today Pitney Bowes is one of more than 3,000 companies who
respond to CDP’s annual Investor questionnaire and puts them in
the company of 366 of the Fortune 500 companies who also
respond

8. Key Strategies
● Increase transparency to shareholders, employees, customers
and the public
● Identify risks and business opportunities to help inform
business strategies
● Gain visibility into how they are performing against peers

9. Thanks !