NetJets pioneered fractional ownership of private jets, allowing customers to purchase shares of aircraft starting at 1/16 for around $750,000 plus ongoing fees. It coordinates 6000 flights daily using 600 planes and 2500 pilots. Customers receive top service like teams assigned to them and pilots briefed on current events. For the ultra-wealthy, custom-designed jets can cost over $60 million, with the Gulfstream G650 in high demand due to its speed and range despite a five-year waiting list.

1. NetJets, Jet-Sharing When You Don’t
Need A Plane All The Time

2. Pioneers of Fractional Ownership
•
Fractional ownership, pioneered by Richard Santulli of NetJets, now owned by
Warren Buffett and Berkshire Hathaway, has 6,300 employees globally, primarily in
the US, Europe and China. NetJets allows part-owners to purchase as little as 1/16th
of an aircraft for about $750,000 and offers about 50 hours of flight time per year. In
addition to the purchase price there are ongoing fees charged for flight hours
depending on fuel consumption and monthly fixed management fees for scheduling,
flight planning, staffing, maintenance, communications and insurance. NetJets
competes with Private Jet Club, Flightmakers, newcomer BlackJet. According
to CNBC the economic downturn of 2007 forced many wealthy jet owners to sell their
private jets, paving the way for the growth in fractional ownership ventures.
•
Other benefits touted by NetJets include efficient use of capital, predictability of
expenses, guaranteed liquidity if you should decide to sell your share at any time and
guaranteed availability.

3. How a Private Jet Club Works
•
NetJets employees teams of dispatchers, meteorologists, reservationists and other
specialists at the company’s headquarters in Columbus, Ohio. The company has 600
US-based aircraft, making it the fourth largest domestic airline in the United States,
2,500 pilots and 270 flight attendants.
•
NetJets planners use a state-of-the-art, in-house designed, proprietary system
continuously monitored by 200 technology employees, called IntelliJet II. It tracks
weather, aircraft weight to runway lengths, sunset and sunrise restrictions, you name
it. Clients are provided with limousine service to and from the airport. IntelliJet II is an
advanced system that allows employees and pilots to coordinate and manage every
aspect of every flight.
•
Clients often throw curveballs by suddenly changing departure times, destinations, or
requesting special accommodations in flight including food and drink.

4. Time is Money, More So for
the Rich & Super Rich

5. Top Flight Service Teams
•
NetJets has 25 owner-services teams available 24 hours a day 365 days a
year. Clients are assigned the same team on every flight and teams keep
detailed information on each owner so that their every need can be met.
Pilots and flight attendants are also grilled on current events and daily news
so they are able to intelligently discuss what might be on the passengers
mind.
•
One of the most unique requests from a NetJets customer was to fly an
eight-week-old Great Dane puppy from New York to Wyoming. The dog was
the only passenger and was served a cheese and steak tray!

6. Private Jets for the Super Rich
•
If NetJets is too pedestrian for ones taste, for example, if you would like to
be able to customize the interior of the plane to your liking, you may want to
look at the low end of the super jet market which starts at about $60 million
up to $500 million “magic carpet” for the Middle East’s billionaires. Oprah
Winfrey and Bill Gates each own a Bombardier Global Express, Tom Cruise
a Gulfstream IV, Jackie Chan an Embraer Legacy 650and Jay-Z a
Bombardier Challenger 850.

7. Gulfstream G650
•
But the sweetest spot in the market may be the Gulfstream G650 which
travels at near supersonic speed, has ultra-long range and is the very
definition of sophisticated. In April 2012 businessman Preston Henn paid
$65 million for the first G650 which can fly 8,000 statute miles, the furthest
of any executive class jet.

8. G650
(cont’d)
•
Pilots also like the G650: it has complete crew quarters with restrooms and
a galley, and an infrared night vision system that projects the pilot
windshield display for safer night landings.
•
Video of the Gulfstream G650 is reported in the cross-hairs
of Oprah Winfrey, but the waiting list is now five years.

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