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2014 NBAA Presentation to Analysts 
Company Private 
Scott Ernest 
President and CEO
Forward looking statement 
Certain statements in today’s discussion will be forward-looking statements, 
including those that discuss strategies, goals, outlook or other non-historical 
matters; or project revenues, income, returns or other financial measures. These 
forward-looking statements speak only as of the date on which they are made, and 
we undertake no obligation to update or revise any forward-looking statements. 
Th f These forward-looking statements are subject to risks and uncertainties that may 
cause actual results to differ materially from those contained in the statements, 
including the risks and uncertainties set forth under our full disclosure located at 
the end of this presentation and included in our SEC filings. 
Company Private 2
Agenda 
• 2014 accomplishments 
• Market 
• Product update 
• Customer service 
• Operations 
Company Private 3
2014Accomplishments 
Company Private 4
One company 
Broadest product line in general aviation 
Company Private 5
2014 
• Ongoing financial improvements 
• Citation X+ FAA certification 
• CJ3+ FAA certification 
• EASA certification for the Caravan EX, Citation M2 and Citation Sovereign+ 
• Citation Latitude certification on track with four aircraft in flight test 
• Scorpion debut at Farnborough and Washington DC 
• 50+ T-6 aircraft booked to-date in 2014 
• Completed Beechcraft merger 
Company Private 6
Beechcraft integration 
• Beechcraft and Cessna – the perfect fit; proceeding ahead of plan 
• Creating an even stronger talent base 
• Executing on integration program to drive significant synergies 
– Overhead cost reductions 
– Supply Chain 
– Facility utilization 
• Leveraging Textron enterprise to increase product offerings 
• Enhancing service offerings at company-owned service centers 
• Engaging Hawker installed base for new aircraft sales 
• Foundation laid for future revenue growth through new customers and 
technology 
More customers + more products = more revenue 
Company Private 7
Beech field overview 
Plant 4 
B94 
Highlights 
4.1M Sq. Feet 
B91 
Flight 
Defense Logistics 
Component Mfg. 
Composite Mfg. 
2 Final Assy Areas 
Paint Facilities 
Completions 
Turboprop & 
Special 
Missions Company Experimental 
8000 Foot Runway 
Delivery 
Logistics 
Plant 1 
Paint 
g 
Plant 3 
Company Private 8
Focus on product development 
2010-2014 
Citation X+ 
Citation Sovereign+ 
Citation Latitude 
Citation CJ3+ 
Citation M2 
King Air 250 
King Air C90GTx 
Grand Caravan EX 
Scorpion 
AT-6 
Company Private 9
Lead generation 
• Leverage combined strengths of 
Cessna and Beechcraft sales teams 
• Target industry verticals 
• Hawker engagement and conversion 
• Leverage Citation and King Air installed 
base 
• Move up customers from Cessna & 
Beechcraft piston products 
• Sales force increased 60% since 2012 
gy / Mining 
tomotive 
ion / Real Estate 
ood & Beverage 
ional Services 
chnology 
dustrial 
ealthcare 
ibusiness 
Finance 
Energ 
Aut 
Constructi 
Retail / Fo 
Professi 
Tec 
In 
He 
Agri 
F 
Tailoring marketing to specific industries to increase sales 
Company Private 10
Hawker customer engagement and conversion 
• Messaging focused on renewing 
relationships Installed base 
Less than 10 years 
old 
More than 10 
years old 
• Bring customers back into service 
center network 
• availability 
Hawker 400 / 
Beechjet 
200+ 450+ 
Hawker 125 family 400+ 1,100+ 
Ensure parts Hawker 4000 50+ 0 
• Position Citation Latitude for 
Hawker replacement products 
Premier I/IA 150 100+ 
Total 800+ 1,650+ 
• Future products to appeal to both 
Citation and Hawker customers 
Company Private 11
Market 
Company Private 12
Segment deliveries 
1400 
1200 
1000 
Jets 
Turboprop 
s 
Jets 2013 
Super Midsize 106 
Medium 63 
Light 123 
800 
600 
Units 
Light Entry 62 
400 
Turboprops 2013 
METP 137 
SETP 140 
200 
0 
Utility 143 
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 
Company Private 13 
Source: GAMA, Textron Aviation Forecast 
Market has stabilized
2014 first six months segment share 
Quest, 5% 
Light & Midsize Jets Turboprop 
Pilatus, 11% 
Socata, 
12% 
Piper, 9% 
Other, 2% 
Bombardier, 
19% 
Embraer, 
23% Gulfstream, 
11% 
Eclipse, 5% 
Textron 
Aviation, 61% 
Textron 
Aviation, 
42% 
Textron Aviation 
• 71 jets 
• 98 turboprops 
• 105 pistons 
Textron Aviation delivered 29% of all general aviation aircraft in first half 2014 
Company Private 14 
Source: GAMA
Textron Aviation aircraft for sale 
18.0% 
1200 1200 18.0% 
16.2% 15 7% 
Citation King Air 
15.7% 
14.6% 
12.7% 
11.9% 
10.5% 
16.0% 
14.0% 
12.0% 
1100 
1000 
900 
800 
10 3%10 5% 
16.0% 
14.0% 
12.0% 
1000 
800 
8.9% 
10.0% 
8.0% 
6.0% 
700 
600 
500 
400 
10.3%10.5%10.1% 
9.1% 
8.3% 
7.5% 
6.5% 
10.0% 
8.0% 
6 0% 
600 
400 
4.0% 
2.0% 
0 0% 
300 
200 
100 
0 
6.0% 
4.0% 
2.0% 
200 
0.0% 
2008 2009 2010 2011 2012 2013 2014 
YTD 
For Sale (<10 Years) 
For Sale (>10 Years) 
0 0.0% 
2008 2009 2010 2011 2012 2013 2014 
YTD 
For Sale (<10 Years) 
For Sale (>10 Years) 
% of Installed Fleet % of Installed Fleet 
Used aircraft market is strengthening 
Company Private 15 
Source: Amstat, Salesforce.com (Oct. 7, 2014)
Citation Q3 deliveries 
Q3 2014 
Actual 
Q3 2013 
Actual 
Mustang 3 6 
M2 12 - 
CJ2+ - 3 
CJ3/CJ3+ 1 4 
CJ4 7 8 
XLS+ 5 4 
Sovereign+ 3 - 
X+ 2 - 
Total Citations 33 25 
+8 
• Strong market entry for M2 continues 
• CJ3 YOY volume is down due to transition to CJ3+ production in Q3 
• Sovereign Sovereign+ continues to perform well 
18 of 33 deliveries are from products certified within past year 
Company Private 16
King Air Q3 deliveries 
Q3 2014 Q3 2013 
Actual 
Actual 
King Air 350i 16 15 
King Air 200/250 7 5 
King Air C90GTX 7 6 
Total Aircraft 30 26 
+4 
• 4 deliveries to Wheels Up in Q3 
p 
• Strong special mission sales 
• Segment remains steady 
Continued strong segment performance 
Company Private 17
Product Update 
Company Private 18
Turboprop product line 
King Air 350ER 
King Air 350i 
King Air 250 
King Air C90GTx 
Grand Caravan EX 
Caravan 
Company Private 19
King Air celebrates 50th anniversary 
• More than 7,200 King Airs delivered 
since 1964 
• Worldwide fleet accumulated more than 
60 million flight hours 
• Proven, rugged, reliable platform – 
operated in nearly 130 countries 
January 20, 1964 January 20, 2014 
Company Private 20
New King Air C90GTx 
Avionics 
Airframe 
Propellers 
Landing Gear 
Improved fi field ld f performance and distinctive ramp appeal 
l 
Company Private 
21
King Air 250 
Enhanced Payload Option 
Enhanced Payload Option available 
adds 920 lbs to Maximum Takeoff Weight 
for an 870 lb increase in Useful Load 
Company Private 22
Special missions 
Utility/transport Surveillance Air ambulance 
Parachute Aerial survey Float aircraft 
Most comprehensive special mission portfolio in general aviation 
Company Private 23
Jet product line 
X+ 
Latitude 
Sovereign+ 
XLS+ 
CJ4 
M2 
CJ3+ 
Mustang 
Company Private 24
Latitude development/certification 
6,000 
Drawings 
132,000 
Pages 
1 Great Airplane 
15,000 
Schedule 
Lines 
Company Private 
16,000 Hours
Citation Latitude update 
Two-thirds through program with Four aircraft in flight test program 
More than 260 total flights; More than 600 total flight hours 
NetJets order for up to 150 Citation Latitudes 
Company Private 2266
Citation Latitude update 
Company Private 27
Citation Latitude 
2 700 2,700 nm 
New Range 
at LRC (previous 2,500 nm) 
p , ) 
Takeoff distance 
3,668 feet INDUSTRY 
LEADING 
Longer range, improved runway performance 
Company Private 
28
Citation M2 
Strong market entry 
• 43 delivered through Q3 
– More than 30% moved from 
competitive aircraft 
• EASA certified 
• Garmin G3000 avionics 
• Winglets 
• 400 kts cruise speed 
• Clairity™ wireless cabin management 
1,580 nautical miles 
Los Angeles to Chicago | Munich to Cairo 
Singapore to Hong Kong | Rio de Janeiro to Santiago 
Company Private 29
Citation CJ3+ 
Six months from announcement to certification 
• First delivery in Q3 
• Garmin G3000 avionics 
• Auto cabin pressurization 
• Revamped cockpit 
– New seats 
– Ease pilot workload 
– Easy access 
• High speed internet 
2,070 nautical miles 
Washington, D.C. to Mexico City | London to Moscow 
Shanghai to Bangkok | Lima to SĂŁo Paulo 
Company Private 30
Citation Sovereign+ 
Continued proven performance 
• 27 delivered through Q3 
• EASA certification 
• Garmin G5000 avionics 
• Upgraded interior 
• Range increase 
• Clairity™ wireless cabin management 
system 
3,188 nautical miles 
New York to Anchorage | London to Dubai 
Bogota to Buenos Aires | Beijing to Moscow 
Company Private 31
Citation X+ 
Fastest civil aircraft 
in the world. 
Now delivering customers 
more Comfort, 
Power and 
Performance 
Company Private 32
Defense product line 
Scorpion 
AT-6 Light Attack 
T-6C Trainer 
Company Private 33
Farnborough & Washington DC 
Scorpion garnering strong international attention; active discussions with 
potential customers 
Company Private 34
Defense update 
• Scorpion 
– Strong market reception 
– 200+ hours flown 
– Debut at Farnborough & 
Washington DC 
• AT-6 
– Unique U.S. weapons systems 
compatibility (G-CLAW) 
– Training & logistics support 
– Mature negotiations with potential 
t 
Company Private 35 
customers
Customer Service 
Company Private 36
Textron Aviation installed base 
US/Canada 
Jet 5,675 China 
Turboprop 4,880 
Piston ~103,000 
EMEA 
Jet 1,460 
Turboprop 1,420 
Piston ~55,000 
Jet 50 
Turboprop 70 
Piston ~210 
Panama 
Latin America 
Jet 1,190 
Turboprop 1,650 
Piston 22 000 
Asia-Pacific 
Jet 300 
~22,000 Turboprop 750 Piston ~20,000 
Global installed fleet of over 17,000 turbine and 200,000 piston aircraft 
Company Private 37
Overview 
17,000+ Turbine Customer Base 
21 Company Owned Service Centers 
44 Mobile Service Units 
102 Channel Partners 
8 Distribution Centers 
Largest business aircraft fleet and support network 
Company Private 38
Global company owned service network 
Broadest company-owned 
t k 
Company Private 39 
Textron Aviation 
Service Center 
global support network
Operations 
Company Private 40
Integrated supply chain 
• Manufacturing costs continue to trend down 
– Cash improvements 
– Labor productivity 
– Deflationary material costs 
• Integration on track 
– Overhead reduction 
– Facility optimization 
– Operations excellence key focus areas 
• In-house, cost-effective automation 
Company Private 41
Operations excellence - key focus areas 
• Capitalize on infrastructure 
and best practices of both 
companies 
• Leaner, flatter operational 
organization structure 
• Leverage Supply Chain 
process and buying power 
• Mexico footprint, quality, 
process and facility 
optimization 
• Focused manufacturing 
capital investment 
• Improve Beechcraft 
Aftermarket parts distribution 
l b ll 
Company Private 42 
globally
Technology investments 
• KUKA robot 
• Robotic routing 
• Universal skin drill and 
router 
• Extrusion milling 
• Hydro-forming 
Company Private 43
Summary 
• Integration on track 
• Well positioned for market recovery 
• Continued product investment 
• Leverage strengths of Cessna and Beechcraft 
• Talent development 
2014 Interns 
Company Private 44

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Textron Aviation Analyst Meeting at NBAA October 2014

  • 1. 2014 NBAA Presentation to Analysts Company Private Scott Ernest President and CEO
  • 2. Forward looking statement Certain statements in today’s discussion will be forward-looking statements, including those that discuss strategies, goals, outlook or other non-historical matters; or project revenues, income, returns or other financial measures. These forward-looking statements speak only as of the date on which they are made, and we undertake no obligation to update or revise any forward-looking statements. Th f These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those contained in the statements, including the risks and uncertainties set forth under our full disclosure located at the end of this presentation and included in our SEC filings. Company Private 2
  • 3. Agenda • 2014 accomplishments • Market • Product update • Customer service • Operations Company Private 3
  • 5. One company Broadest product line in general aviation Company Private 5
  • 6. 2014 • Ongoing financial improvements • Citation X+ FAA certification • CJ3+ FAA certification • EASA certification for the Caravan EX, Citation M2 and Citation Sovereign+ • Citation Latitude certification on track with four aircraft in flight test • Scorpion debut at Farnborough and Washington DC • 50+ T-6 aircraft booked to-date in 2014 • Completed Beechcraft merger Company Private 6
  • 7. Beechcraft integration • Beechcraft and Cessna – the perfect fit; proceeding ahead of plan • Creating an even stronger talent base • Executing on integration program to drive significant synergies – Overhead cost reductions – Supply Chain – Facility utilization • Leveraging Textron enterprise to increase product offerings • Enhancing service offerings at company-owned service centers • Engaging Hawker installed base for new aircraft sales • Foundation laid for future revenue growth through new customers and technology More customers + more products = more revenue Company Private 7
  • 8. Beech field overview Plant 4 B94 Highlights 4.1M Sq. Feet B91 Flight Defense Logistics Component Mfg. Composite Mfg. 2 Final Assy Areas Paint Facilities Completions Turboprop & Special Missions Company Experimental 8000 Foot Runway Delivery Logistics Plant 1 Paint g Plant 3 Company Private 8
  • 9. Focus on product development 2010-2014 Citation X+ Citation Sovereign+ Citation Latitude Citation CJ3+ Citation M2 King Air 250 King Air C90GTx Grand Caravan EX Scorpion AT-6 Company Private 9
  • 10. Lead generation • Leverage combined strengths of Cessna and Beechcraft sales teams • Target industry verticals • Hawker engagement and conversion • Leverage Citation and King Air installed base • Move up customers from Cessna & Beechcraft piston products • Sales force increased 60% since 2012 gy / Mining tomotive ion / Real Estate ood & Beverage ional Services chnology dustrial ealthcare ibusiness Finance Energ Aut Constructi Retail / Fo Professi Tec In He Agri F Tailoring marketing to specific industries to increase sales Company Private 10
  • 11. Hawker customer engagement and conversion • Messaging focused on renewing relationships Installed base Less than 10 years old More than 10 years old • Bring customers back into service center network • availability Hawker 400 / Beechjet 200+ 450+ Hawker 125 family 400+ 1,100+ Ensure parts Hawker 4000 50+ 0 • Position Citation Latitude for Hawker replacement products Premier I/IA 150 100+ Total 800+ 1,650+ • Future products to appeal to both Citation and Hawker customers Company Private 11
  • 13. Segment deliveries 1400 1200 1000 Jets Turboprop s Jets 2013 Super Midsize 106 Medium 63 Light 123 800 600 Units Light Entry 62 400 Turboprops 2013 METP 137 SETP 140 200 0 Utility 143 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Company Private 13 Source: GAMA, Textron Aviation Forecast Market has stabilized
  • 14. 2014 first six months segment share Quest, 5% Light & Midsize Jets Turboprop Pilatus, 11% Socata, 12% Piper, 9% Other, 2% Bombardier, 19% Embraer, 23% Gulfstream, 11% Eclipse, 5% Textron Aviation, 61% Textron Aviation, 42% Textron Aviation • 71 jets • 98 turboprops • 105 pistons Textron Aviation delivered 29% of all general aviation aircraft in first half 2014 Company Private 14 Source: GAMA
  • 15. Textron Aviation aircraft for sale 18.0% 1200 1200 18.0% 16.2% 15 7% Citation King Air 15.7% 14.6% 12.7% 11.9% 10.5% 16.0% 14.0% 12.0% 1100 1000 900 800 10 3%10 5% 16.0% 14.0% 12.0% 1000 800 8.9% 10.0% 8.0% 6.0% 700 600 500 400 10.3%10.5%10.1% 9.1% 8.3% 7.5% 6.5% 10.0% 8.0% 6 0% 600 400 4.0% 2.0% 0 0% 300 200 100 0 6.0% 4.0% 2.0% 200 0.0% 2008 2009 2010 2011 2012 2013 2014 YTD For Sale (<10 Years) For Sale (>10 Years) 0 0.0% 2008 2009 2010 2011 2012 2013 2014 YTD For Sale (<10 Years) For Sale (>10 Years) % of Installed Fleet % of Installed Fleet Used aircraft market is strengthening Company Private 15 Source: Amstat, Salesforce.com (Oct. 7, 2014)
  • 16. Citation Q3 deliveries Q3 2014 Actual Q3 2013 Actual Mustang 3 6 M2 12 - CJ2+ - 3 CJ3/CJ3+ 1 4 CJ4 7 8 XLS+ 5 4 Sovereign+ 3 - X+ 2 - Total Citations 33 25 +8 • Strong market entry for M2 continues • CJ3 YOY volume is down due to transition to CJ3+ production in Q3 • Sovereign Sovereign+ continues to perform well 18 of 33 deliveries are from products certified within past year Company Private 16
  • 17. King Air Q3 deliveries Q3 2014 Q3 2013 Actual Actual King Air 350i 16 15 King Air 200/250 7 5 King Air C90GTX 7 6 Total Aircraft 30 26 +4 • 4 deliveries to Wheels Up in Q3 p • Strong special mission sales • Segment remains steady Continued strong segment performance Company Private 17
  • 19. Turboprop product line King Air 350ER King Air 350i King Air 250 King Air C90GTx Grand Caravan EX Caravan Company Private 19
  • 20. King Air celebrates 50th anniversary • More than 7,200 King Airs delivered since 1964 • Worldwide fleet accumulated more than 60 million flight hours • Proven, rugged, reliable platform – operated in nearly 130 countries January 20, 1964 January 20, 2014 Company Private 20
  • 21. New King Air C90GTx Avionics Airframe Propellers Landing Gear Improved fi field ld f performance and distinctive ramp appeal l Company Private 21
  • 22. King Air 250 Enhanced Payload Option Enhanced Payload Option available adds 920 lbs to Maximum Takeoff Weight for an 870 lb increase in Useful Load Company Private 22
  • 23. Special missions Utility/transport Surveillance Air ambulance Parachute Aerial survey Float aircraft Most comprehensive special mission portfolio in general aviation Company Private 23
  • 24. Jet product line X+ Latitude Sovereign+ XLS+ CJ4 M2 CJ3+ Mustang Company Private 24
  • 25. Latitude development/certification 6,000 Drawings 132,000 Pages 1 Great Airplane 15,000 Schedule Lines Company Private 16,000 Hours
  • 26. Citation Latitude update Two-thirds through program with Four aircraft in flight test program More than 260 total flights; More than 600 total flight hours NetJets order for up to 150 Citation Latitudes Company Private 2266
  • 27. Citation Latitude update Company Private 27
  • 28. Citation Latitude 2 700 2,700 nm New Range at LRC (previous 2,500 nm) p , ) Takeoff distance 3,668 feet INDUSTRY LEADING Longer range, improved runway performance Company Private 28
  • 29. Citation M2 Strong market entry • 43 delivered through Q3 – More than 30% moved from competitive aircraft • EASA certified • Garmin G3000 avionics • Winglets • 400 kts cruise speed • Clairity™ wireless cabin management 1,580 nautical miles Los Angeles to Chicago | Munich to Cairo Singapore to Hong Kong | Rio de Janeiro to Santiago Company Private 29
  • 30. Citation CJ3+ Six months from announcement to certification • First delivery in Q3 • Garmin G3000 avionics • Auto cabin pressurization • Revamped cockpit – New seats – Ease pilot workload – Easy access • High speed internet 2,070 nautical miles Washington, D.C. to Mexico City | London to Moscow Shanghai to Bangkok | Lima to SĂŁo Paulo Company Private 30
  • 31. Citation Sovereign+ Continued proven performance • 27 delivered through Q3 • EASA certification • Garmin G5000 avionics • Upgraded interior • Range increase • Clairity™ wireless cabin management system 3,188 nautical miles New York to Anchorage | London to Dubai Bogota to Buenos Aires | Beijing to Moscow Company Private 31
  • 32. Citation X+ Fastest civil aircraft in the world. Now delivering customers more Comfort, Power and Performance Company Private 32
  • 33. Defense product line Scorpion AT-6 Light Attack T-6C Trainer Company Private 33
  • 34. Farnborough & Washington DC Scorpion garnering strong international attention; active discussions with potential customers Company Private 34
  • 35. Defense update • Scorpion – Strong market reception – 200+ hours flown – Debut at Farnborough & Washington DC • AT-6 – Unique U.S. weapons systems compatibility (G-CLAW) – Training & logistics support – Mature negotiations with potential t Company Private 35 customers
  • 37. Textron Aviation installed base US/Canada Jet 5,675 China Turboprop 4,880 Piston ~103,000 EMEA Jet 1,460 Turboprop 1,420 Piston ~55,000 Jet 50 Turboprop 70 Piston ~210 Panama Latin America Jet 1,190 Turboprop 1,650 Piston 22 000 Asia-Pacific Jet 300 ~22,000 Turboprop 750 Piston ~20,000 Global installed fleet of over 17,000 turbine and 200,000 piston aircraft Company Private 37
  • 38. Overview 17,000+ Turbine Customer Base 21 Company Owned Service Centers 44 Mobile Service Units 102 Channel Partners 8 Distribution Centers Largest business aircraft fleet and support network Company Private 38
  • 39. Global company owned service network Broadest company-owned t k Company Private 39 Textron Aviation Service Center global support network
  • 41. Integrated supply chain • Manufacturing costs continue to trend down – Cash improvements – Labor productivity – Deflationary material costs • Integration on track – Overhead reduction – Facility optimization – Operations excellence key focus areas • In-house, cost-effective automation Company Private 41
  • 42. Operations excellence - key focus areas • Capitalize on infrastructure and best practices of both companies • Leaner, flatter operational organization structure • Leverage Supply Chain process and buying power • Mexico footprint, quality, process and facility optimization • Focused manufacturing capital investment • Improve Beechcraft Aftermarket parts distribution l b ll Company Private 42 globally
  • 43. Technology investments • KUKA robot • Robotic routing • Universal skin drill and router • Extrusion milling • Hydro-forming Company Private 43
  • 44. Summary • Integration on track • Well positioned for market recovery • Continued product investment • Leverage strengths of Cessna and Beechcraft • Talent development 2014 Interns Company Private 44