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The SCIENCE of DESIGN
@KasseySikora
ABOUT ME
Letsa Go!
DESIGN??(???)
Science –
Vibrant colors create emotion
• Red: passion, urgency
• Orange: warm, energizing
• Green: earthy, optimistic, relaxing
• Blue: secure, safe, dependent, truthful, friendly
• Purple: creativity, luxury, wealth
1 // COLOR
1 // COLOR
Complimentary Monochrome
ACCOMPLISH IT
KULER
1.5 // CONTRAST
A SpecialConsideration –
1.5 // CONTRAST
1.5. // CONTRAST
1.5. // CONTRAST
1.5. // CONTRAST
Science –
Association
2 //TYPOGRAPHY
2 //TYPOGRAPHY
Types ofType -
Helvetica
Baskerville Old Face
Brush Script
Curlz MT
2 //TYPOGRAPHY
Il1
Il1
Il1
Il1
Il1
Il1
ACCOMPLISH IT
- Family
- Serif with Sans Serif
- Context
TNR
Gill Sans MT
PAIRING FONTS
3 // ALIGNMENT
3 // ALIGNMENT
Science –
Heat maps where people’s eyes move on a page
4 // LAYOUT
Golden ratio, fibonacci sequence, rule of thirds
4 // LAYOUT
4 // LAYOUT
ACCOMPLISH IT
4 // LAYOUT
4 // LAYOUT
4 // LAYOUT
5 // PROXIMITY
5 // PROXIMITY
Big Cats
Tiger
Lion
Jaguar
Leopard
Cheetah
Cougar
Top 5 Small Cats
Persian
Maine Coon
Siamese
Ragdoll
Shorthair
Famous Cats
Garfield
Grumpy Cat
Pink Panther
Keyboard Cat
Hello Kitty
Big Cats
Tiger
Lion
Jaguar
Leopard
Cheetah
Cougar
Top 5 Small Cats
Persian
Maine Coon
Siamese
Ragdoll
Shorthair
Famous Cats
Garfield
Grumpy Cat
Pink Panther
Keyboard Cat
Hello Kitty
Science -
strategically located, between margins, leading text
and sub-sections of a page layout
Think of store layouts
5.5 //WHITE SPACE
5.5 //WHITE SPACE
Science -
Stock Images
People vs Action
6 // IMAGES
6 // IMAGES
6 // IMAGES
THANKS!
• Lets connect
– @KasseySikora
– LinkedIn – Kassandra Sikora
• More on the blog later!

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NEOTIE 2015 - The Science of Design

Editor's Notes

  1. http://nwsa-2dart.blogspot.com/2012/08/elements-and-principles-of-design.html http://www.candcsigns.com/blog/elements-and-principles-design http://malloryartclass.weebly.com/elements-and-principles.html
  2. https://kuler.adobe.com/ http://www.1stwebdesigner.com/design/5-web-design-colours-visitors-click/
  3. http://www.pantone.com/pages/fcr/?season=spring&year=2015&pid=11
  4. http://www.makeuseof.com/tag/5-basic-principles-graphic-design-take-granted-everyday/
  5. http://blog.templatemonster.com/2012/03/21/designing-colorblind-friendly-website/ http://accessibility.psu.edu/colorblindnessdetails http://www.456bereastreet.com/archive/200709/10_colour_contrast_checking_tools_to_improve_the_accessibility_of_your_design
  6. http://designshack.net/articles/accessibility/tips-for-designing-for-colorblind-users/ http://99designs.com/designer-blog/2013/04/17/designers-need-to-understand-color-blindness/
  7. RESOURCES USED http://tipsbuilder.com/do-you-know/typography-and-font/ http://blog.pickcrew.com/the-science-behind-fonts-and-how-they-make-you-feel/ http://www.typeconnection.com/index.php http://www.lighthouse.org/accessibility/design/accessible-print-design/making-text-legible ADDITIONAL RESOURCES http://bonfx.com/wp-content/uploads/2009/09/19-top-fonts-in-19-top-combinations-chart.pdf http://webdesign.tutsplus.com/articles/a-beginners-guide-to-pairing-fonts--webdesign-5706 https://typekit.com/ http://www.dafont.com/ http://www.fontspace.com/
  8. http://westwood.wikispaces.com/file/view/Font+Sheet_gill.pdf
  9. http://blog.pickcrew.com/the-science-behind-fonts-and-how-they-make-you-feel/ http://jessicahische.is/anoversharer
  10. http://en.wikipedia.org/wiki/Category:Old_style_serif_typefaces http://en.wikipedia.org/wiki/Category:Humanist_sans-serif_typefaces
  11. https://creativemarket.com/blog/2013/12/25/4-typography-trends-for-201
  12. http://kevintomasso.com/introducing-crap-the-principles-of-design/ https://rookerdesigns.wordpress.com/2012/01/26/good-bad-example-of-design-alignment/
  13. http://jwilson.coe.uga.edu/emt669/student.folders/frietag.mark/homepage/goldenratio/goldenratio.html http://www.hongkiat.com/blog/golden-ratio-in-moden-designs/ http://www.smashingmagazine.com/2008/05/29/applying-divine-proportion-to-web-design/
  14. http://www.webdesignerdepot.com/2010/01/the-principle-of-proximity-in-web-design/ http://www.presentationzen.com/chapter6_spread.pdf http://tecfa.unige.ch/tecfa/teaching/edutechCSS/tabs.html
  15. http://inspiredm.com/white-space/ http://www.aweber.com/blog/email-marketing/marketing-trend-whitespace.htm http://www.northernhighlands.org/cms/lib5/NJ01000179/Centricity/Domain/40/digitalartsdocs/principles-of-graphic-design.pdf
  16. http://www.classicink.biz/2012/08/07/the-white-space-jam-graphic-design-for-marketing/
  17. http://www.webs.com/blog/2011/07/18/how-to-use-graphics-to-enhance-your-website/ http://webdesignfromscratch.com/web-design/imagery/
  18. What if it had cats and dogs and other animals, it wouldn’t be as effective.